My Podcast Predictions for 2016: I’m on ‘The Digital CMO with Mike Orren’

Can the daily deals model recover? Will beacons be big in retail? Why is the home services space set to soar? How will custom deals be more sophisticated in the new year? And how can marketers decide which “unicorns” to bet on and which to ignore? Speakeasy CEO and social and hyperlocal media pioneer Mike […]

SIM Partners’ 3 Cs for Boosting Listings in a Mobile Era: Configuration, Compliance, Conversion

The evolution of the listings business from basic name and address information to one that is a prime generator of leads, targeting and business intelligence is something we’ve watched closely over the past several years. The big listings companies – InfoGroup, Acxiom, Neustar’s Localeze and Factual — have all repositioned themselves for the mobile era, […]

Money2020: Payments and The Internet of Things

The Internet of Things is all about connectivity; it is especially conducive to the world of payments. Branching out from prepaid information on transit cards (i.e. London’s Oyster Card), financial entities have sought to add efficiency, security, reliability and safety to micropayments via Internet of Things tech. At Money2020 in Las Vegas this week, the […]

Money2020: The Payment Leaders and Their Itch to Get into Marketplaces

The march towards a new generation of marketplaces was clearly in evidence this week in Las Vegas, as the 4th edition of Money2020 attracted a huge, 10,000+ person ecosystem of financial players that all want a piece of the new world of marketing, commerce and logistics. In the new era, marked by mobile-based services, Uber […]

TSYS Survey: Mobile Apps Drive The New Payments Environment

Mobile apps geared towards wallets and collections of offers – but not necessarily making purchases –are a major driver of the new payments environment, according to TSYS’ 5th Annual U.S. consumer payment survey of 1,000 U.S. consumers who have both debit and credit cards. TSYS is a leading payments processor. It is a grouping that […]

WorkWave: Tackling ‘Last Mile’ Marketing for Local Services

A lot of attention has been paid to “last mile” delivery, marketing and management issues for businesses. Most of it has been focused on retail solutions (i.e. Walmart, Amazon, Google and eBay). But what about last mile issues for local services that take products from distribution centers and deliver them to homes and businesses? Can […]