Peter Krasilovsky's

Local Onliner

Oct 2
2012

MeNetwork Aims at the One Stop Mobile Marketing Platform for SMBs

One of the most promising concepts in local are “Write Once, Publish Everywhere” platforms for SMBs. With local businesses needing to communicate more and more deals, new features and special events to their customers, it makes sense to get them on a network to reach more people with one effort. Yext and Google’s “tag” networks …continue reading »

  • 0
  • 4
Sep 6
2012

Gannett Gets into Mobile Loyalty Space via Key Ring

In the loyalty space, we’re closely watching how major tech players are vertically integrating loyalty offerings into their SMB product suite. Google, Facebook and Amazon each have acquired loyalty startups and will likely make them part of their SMB suite. But how about media companies, which can add the power of their promotional reach? Today, …continue reading »

  • 0
  • 3
Aug 21
2012

Trulia’s S1: Strong Focus on Monthly Fees, Mobile Monetization

Trulia, which provides real estate Web and mobile leads, display advertising and real estate-oriented social media services, has followed in the footsteps of its rival, Zillow, and issued an S1 in preparation for going public and raising $75 Million. Zillow’s IPO has been highly successful – it went out last July at $20 and is …continue reading »

  • 0
  • 3
Aug 16
2012

SpotOn: Loyalty Site Argues Against Card Links

A major feature of the current crop of loyalty and rewards programs is that they link to credit card or debit card accounts. This gives them the ability to process transactions and provide deeper analytics. But a number of players are skipping this step. The list includes developed players such as Closely, Plink, Shopkick, Cardagin, …continue reading »

  • 1
  • 4
Jun 19
2012

Thoughts on Our Upcoming ‘Mobile Local Media’ Event

We’ve been thinking for a long time about having a mobile-centric event that wouldn’t get lost in all the converging agendas of our mega Interactive Local Media conferences. That’s what we’ll do June 27th at our Mobile Local Media event in San Francisco. It should be a totally new discussion and perhaps, a turning point …continue reading »

  • 0
  • 3
May 24
2012

ScoutMob Raises $3.25 Million; Partners with First Data

ScoutMob, the two-and-a-half years old, mobile-centric deals company, has landed a new $3.25 Million round to develop its technology base and add more markets. It is currently in 13 cities and has over one million subscribers. The company, which had previously raised $1.2 Million, also announced a partnership with First Data and will work to …continue reading »

  • 0
  • 2
Mar 29
2012

ILM East: Ted Leonsis – Local’s All About Scale, ‘New Currencies’

Ted Leonsis, Groupon Vice Chair, American Express Board Member and Internet Pioneer , emphasized the importance of scaling for local in a global economy during a keynote at ILM East yesterday. “Indiana really matters. India matters more,” said Leonsis, pointing out that for larger companies, most growth will come from outside the U.S. The way …continue reading »

  • 0
  • 5