Just in time for the Consumer Electronics Show in Las Vegas next week, Dash Navigation Inc. said that it will integrate Yahoo Local features into its dedicated, in-car GPS system. The announcement basically recycles statements made by Dash execs at DEMOfall in September, but hey, I missed it then too.
Dash’s Express unit is the size of a small paper back book and plugs into a car’s cigarette lighter. When the service launches –a scheduled January launch has been pushed back to “spring” — it will have a monthly premium, probably in the $7.95-$12.95 range. The service is backed by high profile VC players, including Kleiner Perkins, Sequoia and Skymoon Ventures.
While other traffic systems are proliferating, Dash’s differentiator is going to be the integration of the Yahoo local info, which will help users select local services and find them on-the-go (i.e. Chinese Restaurants). Another differentiator is that the service provides real time traffic reporting that complements highway-based GPS reporting (often provided by local authorities) with anonymous reports from other Dash-equipped cars to figure out how fast traffic is really going.