LivingSocial’s Lessons For ‘The Experience Economy’

Deal-a-day pioneer LivingSocial is being sold to Groupon for a “non material” price. LivingSocial’s eventual failure had been widely anticipated. Amazon, its largest backer, had written off its $175 Million investment in 2013. The company, once valued at more than $2 billion, had suffered hundreds of millions of dollars of losses due to the high […]

Borrell’s Local Forecast: Digital Surpasses Traditional in 2017

Local ad sales will earn $143.6 Billion in 2017, with digital channels representing a larger chunk than traditional media for the first time, according to a new forecast by Borrell Associates. The forecast was developed from Borrell’s midyear survey of 7,500 SMBs and 250 media companies. Digital will jump 22.4% in 2017 to $80.7 Billion, […]

Real Dollars: AH Belo Captured $40 Million From Digital in 2Q

As print revenues shrink, the major news companies haven’t been very successful in leveraging their core local competencies (audience, markets, technology). A.H. Belo, the publisher of The Dallas Morning News, is working to shake that notion, with key investments in digital marketing and ad agencies. Among its services are Speakeasy, which works with national and […]

Groupon Divests Breadcrumb to Upserve: RIP Platform Dreams

Groupon’s vision of using Point of Sales to position itself as a “Local Operating System for Commerce” is effectively over, with the divestiture of its Breadcrumb Point of Sales division to Upserve, the Providence-based restaurant loyalty and analytics company formerly known as Swipely. Groupon had purchased Breadcrumb in 2012. Thought to be worth $100 million […]

The Remains of The Newspaper Business (and Ken Doctor’s Take)

Over the past 20 years, we’ve viewed newspapers as “the leading laboratory” of interactive local media. While the funding and execution could always have been greater, newspapers have trotted out project-after-project in hyperlocal, promotions, online video, vertical sites, shopping products, social media and digital agencies. With the possible exception of the digital agencies, most of […]