New Event: ‘The B2SMB Summit’ Focuses on Scaling SMB Sales Solutions

For all those that say that selling and engaging SMBs is critical but has to “scale”…here’s an exciting and unique new event on Business-to-SMB sales solutions. Powered by our friends at BizHive and sponsored by Business.com, The B2SMB Summit (Business to SMB) takes place Oct. 3-4 in Chicago at 1871 Accelerator (Precon) and Revel Fulton. […]

What’s ‘Real’ with Place Marketing? LocalOnliner Chats with The VR/AR Association’s Nathan Pettyjohn

Can’t find the shaving can aisle at Target? Didn’t know about the 4th floor coffee bar at Nordstrom’s? Can an avatar point you towards Jimmy Choo shoes at Westfield Malls and give you some points? Want to kill time at SFO at a new Terminal 1 art exhibit? And about the shaving cream – can […]

Local Onliner’s Top 10 List of Local Services and Features (2016-17)

All of us in local marketing have had awkward conversations with the local plumber or vacuum repair shop that could care less about Yelp, Google, Facebook or Groupon. But they are in the minority. Just 22% of SMBs aren’t using digital marketing this year, per InfusionSoft. Some national franchises also haven’t figured out how to […]

Real Dollars: AH Belo Captured $40 Million From Digital in 2Q

As print revenues shrink, the major news companies haven’t been very successful in leveraging their core local competencies (audience, markets, technology). A.H. Belo, the publisher of The Dallas Morning News, is working to shake that notion, with key investments in digital marketing and ad agencies. Among its services are Speakeasy, which works with national and […]

New Directions for The New Hyperlocal: Mobile, Big Data Opens Up The Doors

Hyperlocal has been widely seen as a failure in the wake of AOL’s huge loss from its investment in Patch. But new life has been breathed into hyperlocal via mobile-based geotargeting and the contemporary grab bag of Big Data resources. NextDoor, Everyblock, and LocalBlox are among the leaders of a new generation of mobile-oriented hyperlocal […]