Centro: Boost Demand Side Ads With Full Program, Not Just Programmatic

Chicago-based Centro, which helps provide targeted ad solutions to 13,000 publishers – 4,000 at any given time — says it is refocusing on providing publishers with complete Demand Side solutions that integrate first party data targeting, hyperlocal mobile tools, digital extensions and cross-channel capabilities. Publishers increasingly want to provide greater reach for their advertisers than […]

At BIA/Kelsey NATIONAL: Top Takeaways

The third version of BIA/Kelsey NATIONAL just wrapped last week in Dallas, following our 2014 NATIONAL event in Atlanta and our 2013 event in Boston. Taking twists and turns as it develops, the topic of “national marketing, local targeting” is one that increasingly relies on digital, which represents a significant share of the $67.1 billion […]

56 Speakers Set for BIA/Kelsey NATIONAL, March 25-27: Cars.com’s Mitch Golub Added

The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet visionary Mitch Golub, who leaves Cars.com today after successfully developing it into a $1.8 Billion […]

Expert Insight: Gregg Stewart on National Brands, Local Marketing

Advertising expert Gregg Stewart is the CEO of Third Act Marketing and co-chair of BIA/Kelsey’s National event March 25-27 in Dallas. He has specialized in localizing national brands since 1985 and has previously served in leadership capacities at Wahlstrom, TMP and 15 Miles. Some of the brands he has advised include FedEx, GE, Hilton Hotels, […]

Gannett’s Key Ring: Integrating Circulars With Loyalty Programs

Gannett’s acquisition of Key Ring two years ago was something of a head shaker. Was the media giant diving into online loyalty marketing, an area mostly dominated by financial institution-related companies? Two years later, more light has been shed on the Key Ring acquisition. Key Ring is a mobile app that lets consumers electronically enter […]

Zillow to Buy Trulia; Will Pursue Twin Brand Strategy

Zillow is buying Trulia, its chief rival, for $3.5 Billion in stock. The two companies – both nine years old — have a lot of overlap currently. But after the deal closes in 2015, they will seek to develop two differentiated marketplaces for real estate-related information, which includes house sales, rentals, mortgage and related national […]