Analytics Take Center Stage: Where2GetIt Acquires Brandify

Analytics are moving center stage for many “platform” companies previously anchored in features such as maps, search, deals, store location, directions, listing updates and enhancements. The trend – a real one — was reinforced today by Where2GetIt’s announcement that it has acquired Brandify, the Washington D.C. area based provider of analytics for 26,000 local businesses. […]

Yodle Launches Centermark for National Local Entities

One of the hottest trends in local marketing is “National Local,” which accounted for 32.1 percent or $42.5 billion of the $132.5 billion spent on local media advertising in 2012. BIA/Kelsey projects that national’s share of local ad spending is expected to grow to nearly $51 billion by 2017. While sometimes obscuring “local local” marketing […]

Gannett Digital Marketing Solutions Rebrands as G/O Digital

Gannett Digital Marketing, the umbrella division of Gannett that includes ShopLocal, BlinQ, PointRoll, DealChicken, Key Ring and Clipper Magazine, relaunched today as G/O Digital. The new unit – which is adding a massive hub in a Chicago skyscraper, and is specifically kept separate from Gannettt’s media properties — is lead by longtime ShopLocal head Vikram […]

Centro’s Riegsecker on Local’s ‘Mid-Tail’ Opportunity

The Long Tail in advertising may be SMB-centric. The Short Tail may be ad agency centered media buying, which only go to the Top 100 sites on the Web. If that’s the case, the “Mid-Tail” comes from local publishers, suggests Centro Media CEO Shawn Riegsecker. But these publishers, which rely on high value journalist-based content […]

The Feedback from Boston: Reflections on ‘Leading in Local — The National Impact’

BIA/Kelsey’s Leading in Local 2013 conference March 18-20 in Boston broke so much new ground it’s hard to build a report card on what happened among the 50+ speakers and hundreds of participants. But ithe “local industry” has clearly moved from the idea of a single breakout player (i.e. Groupon) to a broader picture, where […]

LIL 2013: Marketers Focus on National-Local Opportunities, Challenges

The power of localized national marketing was explored in multiple ways during an all star session today at Leading in Local: The National Impact, a conference taking place in Boston March 18-20. Speakers included Yodle CEO Court Cunningham, LivingSocial SVP Mitch Spolan, VP Mike Page and Mobile Marketing Association CEO Greg Stuart. The session […]