The Feedback from Boston: Reflections on ‘Leading in Local — The National Impact’

BIA/Kelsey’s Leading in Local 2013 conference March 18-20 in Boston broke so much new ground it’s hard to build a report card on what happened among the 50+ speakers and hundreds of participants. But ithe “local industry” has clearly moved from the idea of a single breakout player (i.e. Groupon) to a broader picture, where […]

LIL 2013: Marketers Focus on National-Local Opportunities, Challenges

The power of localized national marketing was explored in multiple ways during an all star session today at Leading in Local: The National Impact, a conference taking place in Boston March 18-20. Speakers included Yodle CEO Court Cunningham, LivingSocial SVP Mitch Spolan, Cars.com VP Mike Page and Mobile Marketing Association CEO Greg Stuart. The session […]