Hearst’s Rob Barrett on The Strategic Use of Big Data

The strategic use of Big Data surely hasn’t rescued the news industry, but its smart application has given some media companies a chance to grow. At Borrell’s Local Online Advertising Conference 2017 in New York this week, McClatchy SVP of Innovation Chris Hendricks said that the use of data allowed the company to squeeze more […]

Borrell LOAC17: Traditional Media Leaders Lay Out Digital Blue Prints

One doesn’t typically pick the large media conglomerates to lead the way in today’s search-and- find digital environment. But some of them have money, and have quietly assembled digital properties and toolsets that are evolving into a digital mindset. At Borrell’s Local Online Advertising Conference in New York this week, leaders from CBS, McClatchy, Nexstar […]

Media Cos Shifting ‘Labs’ Towards Productization, Revenue

Media companies – like their counterparts in Software, Hardware, FinTech, Telecom, Retail, Travel and Insurance – are seeking to get a jump on potential disruptions (and disruptors) with media labs focused on changes in technology, consumer habits, distribution and industry scale. Some are investing in next generation companies. Others have contributed to forward looking efforts […]

Real Dollars: AH Belo Captured $40 Million From Digital in 2Q

As print revenues shrink, the major news companies haven’t been very successful in leveraging their core local competencies (audience, markets, technology). A.H. Belo, the publisher of The Dallas Morning News, is working to shake that notion, with key investments in digital marketing and ad agencies. Among its services are Speakeasy, which works with national and […]

Review: The 2016 Innovation Mission Report Focuses on ‘Culture’

The local media companies have been shrinking and becoming increasingly irrelevant. Yet, they drive on as business entities, raising their circulation prices and reducing their days of operation to cover ad shortfalls. (I mostly stopped writing about traditional local media companies several years ago.) Can they work towards becoming relevant again? Outside of companies that […]

The Remains of The Newspaper Business (and Ken Doctor’s Take)

Over the past 20 years, we’ve viewed newspapers as “the leading laboratory” of interactive local media. While the funding and execution could always have been greater, newspapers have trotted out project-after-project in hyperlocal, promotions, online video, vertical sites, shopping products, social media and digital agencies. With the possible exception of the digital agencies, most of […]