Peter Krasilovsky's

Local Onliner

Apr 12
2013

Newspaper Consortium Set to Relaunch Find & Save

The newspaper consortium-owned Wanderful Media is rolling out a retooled version of Find & Save, a shopping info site that it hopes will reinforce ties between the newspapers and the national retailers and brands that have traditionally driven their (estimated) $4 billion circular/insert business. The new version is a localized shopping platform that boasts standard …continue reading »

Categories: Newspapers, Shopping

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Mar 27
2013

Centro’s Riegsecker on Local’s ‘Mid-Tail’ Opportunity

The Long Tail in advertising may be SMB-centric. The Short Tail may be ad agency centered media buying, which only go to the Top 100 sites on the Web. If that’s the case, the “Mid-Tail” comes from local publishers, suggests Centro Media CEO Shawn Riegsecker. But these publishers, which rely on high value journalist-based content …continue reading »

Categories: National Local, Newspapers, Sales Channels

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Nov 30
2012

DataSphere: ‘Online Coupons Prove Value to SMBs’

Local media companies have increasingly zeroed in on smaller SMBs for growth. In many cases, however, they don’t have the resources to go after them. Enter DataSphere, which handles telemarketing, content and search optimization for its growing list of media company partners, while harnessing the media company’s local brand in each market. The company was …continue reading »

Categories: Coupons/Promotions, Newspapers, TV/Radio

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Sep 25
2012

Newspapers’ ‘Wanderful Media’ Rethinks Digital Circulars

The consortium of 12 major newspaper companies that last year purchased Travidia, a digital circular vendor, has relaunched as Wanderful Media. The consortium, previously known as ShopCo., has committed $22 Million to the venture. It has also introduced a new tablet version of FindnSave.com, a site that launched last year under the old Travidia regime. …continue reading »

Categories: Local Search, Newspapers, Shopping

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Sep 10
2012

Dallas Morning News, Slingshot (and Mike Orren) Team for Local/Social Service

Newspapers have local brand credibility and content; agencies have media expertise; and neither of them do especially well selling SMBs on today’s social-infused media options. That’s the challenge being addressed by Speakeasy, a new local social service being owned in partnership by Belo’s Dallas Morning News and Slingshot, a Dallas-based interactive agency that will provide …continue reading »

Categories: HyperLocal, Newspapers

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May 21
2012

2nd Street/Washington Post: Social Media Remains Key Deals Driver

Are Deals still being driven by shares, posts, likes and other social media features in an era of Groupon and Living Social Super Bowl ads? Yes, definitely, according to Second Street Media, which held a Webinar with The Washington Post last week to discuss social media and deals strategies. Referrals, “like-gating” and brand building via …continue reading »

Categories: Deals, Newspapers, Social Media

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Apr 30
2012

Discussion with New FindnSave CEO Ben Smith

Last November, major players in the newspaper industry bought Travidia as the cornerstone of a new shopping strategy. Travidia had been mostly known for its print to digital circular business, but it had recently repositioned itself with FindnSave, a new shopping platform that included digital circulars, along with inventory search via eBay’s Milo.com, and slots …continue reading »

Categories: Newspapers, Shopping

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