Real Dollars: AH Belo Captured $40 Million From Digital in 2Q

As print revenues shrink, the major news companies haven’t been very successful in leveraging their core local competencies (audience, markets, technology). A.H. Belo, the publisher of The Dallas Morning News, is working to shake that notion, with key investments in digital marketing and ad agencies. Among its services are Speakeasy, which works with national and […]

LocalOnliner Bookshelf: The 2016 Innovation Mission Report Focuses on ‘Culture’

The local media companies have been shrinking and becoming increasingly irrelevant. Yet, they drive on as business entities, raising their circulation prices and reducing their days of operation to cover ad shortfalls. (I mostly stopped writing about traditional local media companies several years ago.) Can they work towards becoming relevant again? Outside of companies that […]

The Remains of The Newspaper Business (and Ken Doctor’s Take)

Over the past 20 years, we’ve viewed newspapers as “the leading laboratory” of interactive local media. While the funding and execution could always have been greater, newspapers have trotted out project-after-project in hyperlocal, promotions, online video, vertical sites, shopping products, social media and digital agencies. With the possible exception of the digital agencies, most of […]

‘Print SEO’ Efforts Drive Digital Traffic for Traditional Media Advertisers

Digital conversion services have played a key role in getting print advertisers online. But in a “digital first” world, advertisers want to do more than simply replicate their ads. Some of the real value is taking the content from their ads; making it searchable; and adding it to new channels, including social media, new display […]

Local Onliner Bookshelf: ‘Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future’

We’ve all seen that the true tech visionaries defy conventional wisdom to define and create new markets. If Steve Jobs is the Michael Jordan of tech visionaries, than perhaps Elon Musk is the Steph Curry. Musk has caught everyone’s attention, focusing on the big things that change people’s lives (payments, transport and power). At this […]

Wanderful Bets on Mobile ‘Cash Dash’

Wanderful Media, the newspaper-owned promotions company, has expanded on its original Find&Save coupon portal, which now includes 500 national and regional merchants, and 18,000 brands. The new expansion efforts are focused on Cash Dash, a geolocation promotions feature found within the Find&Save Apps, and Coffee Table, an iPad-oriented retailer catalog that it acquired at the […]