LocalOnliner Insights: Wanderful Media’s Sale to OwnLocal

OwnLocal’s acquisition today of Wanderful Media marks the end of an era, as Wanderful Media’s newspaper and TV owners basically stepped away from efforts – as a combined, industry group — to control the next generation of value added local merchant advertising, deals and coupons. OwnLocal, which is independently owned, will leverage hundreds of Wanderful […]

Borrell: Local Media Share of Local Digital Advertising is Down to 18%

The steady growth of local digital advertising has largely been driven by Facebook and Google, which account for 77 percent of all local digital revenue, per new research from Borrell Associates. Borrell notes that other national pureplays also play an out-sized role in local digital sales, including companies like Bing, Twitter, AutoTrader, HomeAdvisor and LinkedIn. […]

Hearst’s Rob Barrett on The Strategic Use of Big Data

The strategic use of Big Data surely hasn’t rescued the news industry, but its smart application has given some media companies a chance to grow. At Borrell’s Local Online Advertising Conference 2017 in New York this week, McClatchy SVP of Innovation Chris Hendricks said that the use of data allowed the company to squeeze more […]

Borrell LOAC17: Traditional Media Leaders Lay Out Digital Blue Prints

One doesn’t typically pick the large media conglomerates to lead the way in today’s search-and- find digital environment. But some of them have money, and have quietly assembled digital properties and toolsets that are evolving into a digital mindset. At Borrell’s Local Online Advertising Conference in New York this week, leaders from CBS, McClatchy, Nexstar […]

Media Cos Shifting ‘Labs’ Towards Productization, Revenue

Media companies – like their counterparts in Software, Hardware, FinTech, Telecom, Retail, Travel and Insurance – are seeking to get a jump on potential disruptions (and disruptors) with media labs focused on changes in technology, consumer habits, distribution and industry scale. Some are investing in next generation companies. Others have contributed to forward looking efforts […]

Real Dollars: AH Belo Captured $40 Million From Digital in 2Q

As print revenues shrink, the major news companies haven’t been very successful in leveraging their core local competencies (audience, markets, technology). A.H. Belo, the publisher of The Dallas Morning News, is working to shake that notion, with key investments in digital marketing and ad agencies. Among its services are Speakeasy, which works with national and […]