Peter Krasilovsky's

Local Onliner

Nov 22
2011

New at ILM West: Google, Facebook, SoLoMo Day +++

ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model of advertising and commerce (i.e. prepaid deals, reputation management, mobile app sales etc.). We’ve made some big additions …continue reading »

Categories: Classifieds, Conferences, Deals, Google, HyperLocal, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, TV/Radio, Verticals, Video, Yahoo, Yellow Pages

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Nov 17
2011

New Newspaper Consortia Rolls out Shopping Platform; Acquires Travidia

A big chunk of the newspaper industry has banded together to adopt Find n Save, a shopping platform featuring a single place to review deals, product inventory, weekly specials, “cents off” grocery deals and local ads. Participating newspaper companies include many of the companies participating in the Yahoo search and national advertising consortia and the …continue reading »

Categories: Newspapers, Shopping/Transactions

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Nov 14
2011

David Carr’s Must-Read NYT Profile on ILM West Keynoter John Paton

For newspapers, the 1/3 circulation/1/3 display/1/3 classifieds revenue model of the print days hasn’t made the transition to online, and there doesn’t seem to be enough time to right the ocean liner. But as a local media channel, newspapers have been written off before their time. Newspapers, of course, remain the single largest source of …continue reading »

Categories: Conferences, Newspapers

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Oct 6
2011

Waiting for the E-Wallet? POS Cards Here and Now

Google, Facebook, Amex, Groupon and others are all working on electronic wallet concepts that can help store and process deals along with other promotions and event tickets. At least one deals vendor, however, is banking that it will take a very long time before a standard develops. The rollout of wallets is just “handing merchants …continue reading »

Categories: Deals, Newspapers

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Sep 8
2011

‘Digital First’: A New Model for Newspapers

Sometimes, you reach a point where you think all the newspapers should just combine their audience and online advertising efforts and be smart, big, technologically savvy and competitive with everyone else. Like the combined effort on Cars.com, for instance. That’s the game plan behind Digital First, a new management effort that allows the forward thinking …continue reading »

Categories: Newspapers

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Jul 27
2011

Gannett Plans to be a ‘Top 3′ Player with Deal Chicken

Gannett has now publicly announced that it has expanded its Deals Chicken platform to 10-15 markets, and will be in 57 markets where it has newspapers and/or TV stations. The company obviously enters a crowded marketplace, but will likely become an immediate contender for several reasons. These include the strength of its local media outlets, …continue reading »

Categories: Deals, Newspapers

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Jun 9
2011

Coupons.com Gets $200 Million; $100 Million is for Tech, Staff Development

With Groupon going public, the promotions space is getting tremendously revved up. Hoping to get in on the action are promotional relatives of the deals space, including providers of grocery “cents off” coupons, retail weekly sales (circulars), retail rewards, and Buy One Get One Free. While most of these don’t do much with local advertisers, …continue reading »

Categories: Deals, Mobile, Money, Newspapers

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