Peter Krasilovsky's

Local Onliner

Apr 26
2011

Pixelfish Buys Backyard, Evolves ‘Searchmercial’ Model into Local Offers

Pixelfish, armed with $3.5 million round of new capital raised since October, is evolving its model from a white label provider of affordable SMB video to a destination site for SMB offers. Today, it announced that it has acquired Steve Espinosa’s Backyard/CitySquares to act as its infrastructure. Pixelfish was founded in 2006 and has recently …continue reading »

Categories: Deals, HyperLocal, Newspapers, Social Media

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Apr 18
2011

Buffalo.com Re-Do Aims Young; Adds ShopBuffalo

When hyperlocal zeroes in on local marketplaces, it makes a lot more sense to me. Witness ShopBuffalo, an attractive new marketplace from The Buffalo News launched as a companion to Buffalo.com. The site has partnered with ShopCity and Hero, a local design firm. Launched March 31 as part of a broader redesign, ShopBuffalo provides free …continue reading »

Categories: HyperLocal, Newspapers, Shopping/Transactions

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Apr 8
2011

San Diego Union-Tribune Buys DiscoverSD; Will Merge Deals Database

The San Diego Union Tribune is buying DiscoverSD. com, a lifestyle website founded in 2006. The acquisition, in the works for six months, was made with an eye towards expanding the UT’s fast growing Daily Deal business arm, which is expected to generate $10 million this year in new revenue. The merger of the two …continue reading »

Categories: Deals, Newspapers

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Mar 29
2011

Newspapers Going Private Label Route for Deals

McClatchy Newspapers surprised everyone last July when it opted to let the fox into the chicken coop by signing up with Groupon for local deals. At the time, McClatchy Interactive head Chris Hendricks saw it as a net plus for both companies. “They’ve got their space,” but McClatchy offered Groupon more “entry points” to readers …continue reading »

Categories: Deals, Misc, Newspapers

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Mar 15
2011

Centro, Morris Team to Extend Geo Beyond Local Sites

In the first of many possible partnerships with local media companies, Centro has teamed up with Morris Digital Works to create a network that allows advertisers to place geo-and-vertical based ads across a broad spectrum of local and national sites. Other local media partners are likely to team with Centro on similar networks. The effort …continue reading »

Categories: Newspapers, Sales Channels

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Feb 1
2011

Gannett Now Producing 264 HyperLocal Neighborhoods

Gannett announced during its earnings call yesterday that it is now producing 264 hyperlocal neighborhood sites in 10 markets. This includes the recent addition of 30 hyperlocal neighborhoods in Sacramento. The hyperlocal neighborhoods, produced in conjunction with DataSphere, have put out 30,000 stories and attracted 1.9 million page views. In addition to the hyperlocal news, …continue reading »

Categories: HyperLocal, Newspapers, Social Media

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Jan 19
2011

Village Voice Media Adds Deals, Mobile: 1.8 M email addresses in 2011?

Alt weeklies have certainly taken a hit from city guides (and especially, from classifieds sites such has Craig’s List.) There has been a great deal of consolidation in the space. Yet the biggest consolidator, Phoenix-based Village Voice Media, with 14 local city titles, says it had weathered the storm and successfully branched out to the …continue reading »

Categories: Deals, Mobile, Newspapers

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