Estimating Online Revenues for Newspapers

eMarketer is out with a new forecast for online newspaper revenues, which is is unreliable but basically in line with prior efforts from The NAA(very optimistic) and Borrell Associates Inc. (fairly optimistic).

For the record, we note here that eMarketer is saying that newspapers made $1.03 billion in 2004 and predicts that they will make $1.4 billion in 2005. NAA hasn’t forecast its 2005 numbers yet, but said that newspapers made $1.5 billion in 2004. It found that newspapers made $500 million in Q2, so newspapers would be theoretically in line to surpass $2 million for the year. Borrell reported $1.19 billion for 2004 and forecasts $1.52 billion this year.