LocalOnliner’s 2017 Recap and 2018 Predictions

Quiet progress was made in local commerce in 2017. This year: 1. Amazon brought the focus back to Brick & Mortar. Its purchase of Whole Foods and rollout of experimental Amazon Stores drove a broader “omni-channel” trend, as larger retailers delivered on fully integrated web. mobile and in-store services. WalMart and Target, for instance, are […]

@Seattle Interactive: On Demand Autos, Local Lifestyles, and BMW’s Reinvention

Transportation is a pillar of the local economy, along with shopping, housing, schools and entertainment/culture. All of them link with one another at some point. Next generation transportation concepts, like ride sharing, on-demand rides, autonomous driving and the Connected Car will all have have a significant bearing on local living and commerce. At The Seattle […]

Lorem: ‘Always On’ Maintenance and Service for SMBs

SMBs get very little follow through on key services or tools that they buy. Take Websites, for instance. While websites might “sort of work” for years and years, many SMBs would ideally upgrade their Websites to maximize SEO, optimize for mobile, provide E-commerce capabilities, upgrade logos and artwork, add reporting capabilities, integrate with other services […]

Review: Brad Stone’s Lively ‘The Upstarts’ Chronicles Uber, Airbnb and the Sharing Economy

Uber and Airbnb have radically impacted taxis/car rental, hotels and vacation rentals. If they have their way, they’ll soon be disrupting a whole new set of adjacent local industries, including food delivery, local tours and “experiences.” Business Week’s Brad Stone, author of “The Everything Store: Jeff Bezos and The Age of Amazon,” and one of […]

Airbnb Lays Out Roadmap for Local ‘Experiences’

Airbnb announced at a large internal conference covered by Skift that it is branching out beyond linking travelers up with cheap rooms and will soon offer hosts and local communities opportunities to partner with it for tours, activities and hyper-local guides. Eventually, it hopes to allow its customers to book car rentals, restaurant reservations and […]

Local Onliner’s Top 10 List of Local Services and Features (2016-17)

All of us in local marketing have had awkward conversations with the local plumber or vacuum repair shop that could care less about Yelp, Google, Facebook or Groupon. But they are in the minority. Just 22% of SMBs aren’t using digital marketing this year, per InfusionSoft. Some national franchises also haven’t figured out how to […]

Five Years of The Sharing Economy: A Look at Its Impact and Future

Five years into it, the Sharing Economy — and the $15.7 billion that’s been poured into it — hasn’t completely transformed most parts of the American economy. People still get hired for 40 hour weeks, and people still order goods and services via traditional means. And reviews aren’t written for everything. But in certain industries, […]