LIL 2013: Give SMBs a Choice With Mix of Promotions, Not Just Deals

Deals are still going strong but are never going to be the principal promotional channel for the vast majority of businesses, noted Deal Current President Patrick Dillon, who was speaking March 20 at BIA/Kelsey’s Leading in Local conference in Boston. Dillon said that in San Diego, for instance, there 23,600 businesses that advertise, but just […]

Edo Interactive Directly Targeting SMBs for Loyalty Services

Loyalty sales (including analytics) are typically associated with large brands such as Hilton and United Airlines. But a number of companies have been also trying to crack the code on SMBs, where the volume is. This week, Edo Interactive announces it is doubling down on its SMB loyalty efforts, going far beyond what it has […]

Google Re-Aims Zavers Coupon Program Beyond Groceries

Google Commerce last week introduced Zavers by Google, a coupon/transaction marketing management and loyalty rewards service that it purchased last November. Using Zavers, shoppers find offers on their websites and save them to their Zavers account. The offers are then automatically redeemed in real time when shoppers present their reward cards, mobile wallets or type-in […]

Scoutmob: Adding Loyalty and other ‘Non Push’ Tools to the Deals Mix

Scoutmob, the Atlanta-based, mobile deals provider, has been taking a fresh approach to the deals space since its launch. It has focused entirely on mobile to leverage geo-location; changed the business model from commissions on deal value to flat fee; and hired dedicated sales and editorial people in each of its 13 markets instead of […]

DataSphere: ‘Online Coupons Prove Value to SMBs’

Local media companies have increasingly zeroed in on smaller SMBs for growth. In many cases, however, they don’t have the resources to go after them. Enter DataSphere, which handles telemarketing, content and search optimization for its growing list of media company partners, while harnessing the media company’s local brand in each market. The company was […]

Bank of America Launches BankAmericaDeals with Cardlytics

A big milestone was reached last week when Bank of America launched its BankAmericaDeals loyalty and rewards product to many of its 59 million customers. The launch of the product, a partnership with Cardlytics, suggests a coming of age for the new card-linked loyalty space. Indeed, more than 20 card-linked companies are vying to take […]