Groupon Gets $250 M from Comcast Fund: Synergies with Instacart, Next Door, Closely?

A Comcast-supported fund has plowed $250 million into Groupon, possibly leading to a broader role for the Cable and TV network giant, which could seek to leverage its enormous national and local reach from NBC/Universal and Comcast cable franchises to really make Groupon’s transition to a local marketplaces service work. There are also possibilities to […]

Cardlinx San Francisco: The Drive to ‘Incremental Spend’ by Consumers

The evolution of the card linked space is happening in unexpected ways, as we saw this week at Cardlinx’s San Francisco conference. It was the association’s largest event in its two year history. Basically — the table has been set; a number of early arriving guests have arrived; and we are now waiting for real […]

Does Email Still Drive SMB Marketing? Privy Says ‘Yes’

We’re said to be in a post-email generation, as Millennials increasingly rely on messaging and other channels. There will need to be a lot of adjustment for marketing strategies. But email is still the most reliable connection for most consumers. It remains the primary input for customer lists, which are now being collected by 80 […]

American Express Cuts Back: Big Impact on SMB Digital Marketing Support?

American Express is under the knife, as it cuts $1 billion in spending with the end of its Costco and JetBlue co-branded cards. The cutback will probably cut into many of the forward looking promotion and marketing projects that Amex underwrites with Facebook, Twitter, Foursquare, Uber, Pinterest and others. It will also lead to the […]

My Podcast Predictions for 2016: I’m on ‘The Digital CMO with Mike Orren’

Can the daily deals model recover? Will beacons be big in retail? Why is the home services space set to soar? How will custom deals be more sophisticated in the new year? And how can marketers decide which “unicorns” to bet on and which to ignore? Speakeasy CEO and social and hyperlocal media pioneer Mike […]