Facebook SMB Resellers Make Argument for Their Platforms

Are SMBs going to turn to middlemen to handle their Facebook advertising? As four million SMB advertisers know, Facebook advertising is accessible, low commitment and inexpensive. It is fairly ideal for promoting local awareness and events. Facebook also delivers an audience that’s much less fragmented than search engines. From a vendor’s point of view, it […]

Verizon, Visa Sees Local Synergies for Digital ‘Ecosystems’

Major brands with millions of users can leverage their digital activity and platform to really boost the fortunes of local players, according to industry leaders speaking at Money2020 this week in Las Vegas. While Starbucks and a few others may be able to go solo at the local level, others can really benefit from “frictionless” […]

Local Onliner Bookshelf: Disrupted: My Misadventures in the Start-up Bubble

I had mixed feelings when I first heard about Dan Lyons’ new book, Disrupted: My Misadventure in the Start-Up Bubble. The book focuses on Lyons’s short, 1 ½ year tenure as a content person at HubSpot, the much admired SaaS (Software as a Service) company for SMB Inbound Marketing that successfully IPO’d in 2014. Lyons […]

Tailoring Sales and Marketing to SMBs: The bizHive Approach

Major brands theoretically see a huge market in SMBs. But for the most part, they’ve been tone deaf in reaching, engaging and serving the SMB market. Insurance companies, tech brands, financial institutions, credit card providers and other big enterprises are all guilty of “one size fits all” efforts when it comes to SMBs. Each assumes […]