Amazon’s Full Court Press of SMBs is Paying Dividends

Amazon is engaging SMBs in a full court press as “omni-channel” becomes the norm for SMBs and retail. The Web giant is a natural rival of SMBs in many categories, but it is becoming hard to avoid as it begins to provide a list of helpful “infrastructure” services that don’t always relate directly to sales […]

LocalOnliner’s Top 10 Most Popular Postings of 2017 (+ Our Favorites)

It felt like local digital marketing’s evolution speeded up a lot in 2017, especially for enterprise companies targeting locally. The evolution of SMB marketing is not happening quite as fast. I think you’ll get a good sense of “what happened” in 2017 from my Top 10 “Most Read” and “Favorite” posts. Click on a link […]

LocalOnliner’s 2017 Recap and 2018 Predictions

Quiet progress was made in local commerce in 2017. This year: 1. Amazon brought the focus back to Brick & Mortar. Its purchase of Whole Foods and rollout of experimental Amazon Stores drove a broader “omni-channel” trend, as larger retailers delivered on fully integrated web. mobile and in-store services. WalMart and Target, for instance, are […]

@LSA Cloud Summit: Cisco’s Insights into the SMB Channel

Giant enterprise tech firms like Cisco are well-equipped to provide SaaS services, such as Wi-Fi, access points, file share and business collaboration and managed security. In selling to SMBs, however, they have had to re-think the marketing approaches that have worked with larger customers. Cisco is generally known for its enterprise router services, which can […]

‘Local Curation Commerce,” Pt. I: Bean Box Takes 25 Seattle Roasters National

Most relationships between search and discovery companies and local merchants and services are defined by ad sales (i.e. Yelp) or by their inclusion in paid delivery services (i.e. GrubHub, Uber Eats, Postmates, Amazon Restaurants). Can a search and discovery provider “curate” local merchants and services and help them add new customers and sales through the […]

Final Speakers Announced for B2SMB Summit

Five new speakers have been added to the lineup for The B2SMB Summit Oct. 3-4 in Chicago – next week. The latest additions to the program include: • Carrie Jacobson, VP, Tech Services, Office Depot • Tehsin Daya, Senior Director, Strategic Partnerships, ReachLocal • Peter Steger, Head of Business Development, Kabbage • David Turner, Senior […]