New Event: ‘The B2SMB Summit’ Focuses on Scaling SMB Sales Solutions

For all those that say that selling and engaging SMBs is critical but has to “scale”…here’s an exciting and unique new event on Business-to-SMB sales solutions. Powered by our friends at BizHive and sponsored by Business.com, The B2SMB Summit (Business to SMB) takes place Oct. 3-4 in Chicago at 1871 Accelerator (Precon) and Revel Fulton. […]

Borrell: Local Media Share of Local Digital Advertising is Down to 18%

The steady growth of local digital advertising has largely been driven by Facebook and Google, which account for 77 percent of all local digital revenue, per new research from Borrell Associates. Borrell notes that other national pureplays also play an out-sized role in local digital sales, including companies like Bing, Twitter, AutoTrader, HomeAdvisor and LinkedIn. […]

With Wi-Fi, Yelp Adds More Muscle to Growing Platform

Yelp added Wi-Fi to its growing set of value added, “beyond advertising” SMB features today, acquiring Turnstyle Analytics for $20 Million in cash. The Toronto-based company, which competes with other nascent SMB Wi-Fi providers such ZenReach and WaveSpot, has 30 employees. Wi-Fi definitely fits in Yelp’s present mission statement of “connecting people with great local […]

ChasePay Plays ‘Catch Up’ With LevelUp Investment

Banks and credit card companies are hoping that mobile payments help them build a deeper relationship with millenials and stave off disrupters such as Apple, PayPal, Samsung and Google. They definitely bring volume to the industry – Chase says that one million of its 24 million mobile customers have adopted ChasePay. But they generally haven’t […]

Facebook SMB Resellers Make Their Case

Are SMBs going to turn to middlemen to handle their Facebook advertising? As four million SMB advertisers know, Facebook advertising is accessible, low commitment and inexpensive. It is fairly ideal for promoting local awareness and events. Facebook also delivers an audience that’s much less fragmented than search engines. From a vendor’s point of view, it […]

Verizon, Visa Sees Local Synergies for Digital ‘Ecosystems’

Major brands with millions of users can leverage their digital activity and platform to really boost the fortunes of local players, according to industry leaders speaking at Money2020 this week in Las Vegas. While Starbucks and a few others may be able to go solo at the local level, others can really benefit from “frictionless” […]