Peter Krasilovsky's

Local Onliner

Apr 25
2012

Local Bonus’ Point Program for Local Merchants: The new Green Stamps?

We’re seeing three models in the new loyalty and engagement space: “punch cards” where merchants reward you based on how often you come back; “Frequent flyer” or diner points that give you a leg up on airline or hotel points for shopping; and the “universal currency” model that hands out points towards programs of your …continue reading »

Categories: Deals, Sales Channels

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Apr 20
2012

Local Onliner Bookshelf: The Executive B2B Executive Playbook

Business to Consumer (B2C) companies have tried to invade the Business to Business (B2B) space in multiple instances; almost always with disasterous results. The logic for B2C companies is always there: move up the value chain with great big accounts that require no branding efforts. But they don’t work. What are the secrets of B2B? …continue reading »

Categories: Misc, Sales Channels

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Apr 2
2012

Top 10 Takeaways from ILM East 2012 (and Thank You!)

ILM East 2012 took place last week in Boston, and is now one for the history books. It was definitely a fun show that really showcased the fast moving local innovations that BIA/Kelsey focuses on. There are many learnings we can focus on as takeaways, but in the interest of good reading, how about a …continue reading »

Categories: Conferences, Deals, Sales Channels, Shopping/Transactions, Technology

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Mar 22
2012

CityGrid Media Announces Jason Finger as New CEO

IAC announced today that SeamlessWeb founder Jason Finger will take over as CEO of its CityGrid Media unit April 12. CItyGrid Media includes the CityGrid ad network and Citysearch, Urbanspoon, Insider Pages and BuzzLabs. Finger was a founder of SeamlessWeb in 1999. The company grew to 21 U.S. cities plus London during his tenure. SeamlessWeb, …continue reading »

Categories: Conferences, Local Search, Sales Channels

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Mar 8
2012

Google Offers’ Nitin Mangtani Set to Keynote at ILM East

Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers, which is playing a major role in Google’s vital local strategy, along with Google Places, …continue reading »

Categories: Conferences, Deals, Google, HyperLocal, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, Verticals, Video

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Mar 1
2012

First Data’s Sarah Owens: Digital Receipts are ‘Social Currency’

The giants of American commerce are now diving into the “local” space. American Express, MasterCard, Citibank are just some of the big brands diving into local via SMB and national retailer relationships. FirstData, which processes secure transactions for 7,000 financial and more than four million U.S. merchants – 50 percent of U.S. merchants — has …continue reading »

Categories: Deals, Sales Channels, Shopping/Transactions

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Feb 21
2012

Cartera: Local SMBs ‘Key’ to Growth of Loyalty Programs

Local businesses don’t have their own loyalty programs but can now benefit from tapping into bank programs. “Local is the key to our strategy,” says Jim Douglass, EVP at Cartera, a Lexington, Mass. company which manages loyalty programs for many top banks and credit card companies. Douglass sees five million SMBs potentially seeking to extend …continue reading »

Categories: Deals, Sales Channels, Shopping/Transactions

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