Peter Krasilovsky's

Local Onliner

May 17
2013

AnyPerk Expands Concept of Employer Driven Discount Clubs

We like the idea of using corporations as a distribution base for media and services. In the 1990s, The Family Education Network built a great newsletter business distributed in corporate lobbies. The concept’s been widely extended with the addition of email and the ability to more effectively target employees based on different criteria. NextJump, for …continue reading »

Categories: Deals, Sales Channels, Shopping/Transactions

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May 16
2013

Merchant Warehouse Moves Up Value Chain From Payments to ‘Engagement’

Payment processors and related companies work with most SMBs and are increasingly seen as a potential sales channel for reaching them with additional services. This week, we talked with one processor, Boston-based Merchant Warehouse, about its efforts to leverage its base of 75,000 business customers beyond terminal sales. CEO Henry Helgeson told us the 15 …continue reading »

Categories: Deals, Sales Channels

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Mar 27
2013

Centro’s Riegsecker on Local’s ‘Mid-Tail’ Opportunity

The Long Tail in advertising may be SMB-centric. The Short Tail may be ad agency centered media buying, which only go to the Top 100 sites on the Web. If that’s the case, the “Mid-Tail” comes from local publishers, suggests Centro Media CEO Shawn Riegsecker. But these publishers, which rely on high value journalist-based content …continue reading »

Categories: Newspapers, Sales Channels

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Mar 4
2013

Yodle Buys Lighthouse, Boosting Relationship Marketing Efforts

When they first launched in 2005, the independent sales channels were almost entirely about reselling search and YP ads. SMBs showed confusion over the value of these campaigns however, and it didn’t help that Google (and its lower margins) dominated the mix. Since then, the independents haves gone in somewhat different directions, as more players …continue reading »

Categories: Sales Channels

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Nov 2
2012

Local Mass Transit Sites Benefit From Storm Chaos

Hurricane Sandy forced millions of North-easterners out of their travel routines, closing down regular transit routes and services. It also spurred a boomlet in online and mobile searches for alternative transit, as well as weather. HopStop, a 20 person, four-year-old site, says its traffic for “non subway” searches was up over 800 percent. Biking, taxi, …continue reading »

Categories: HyperLocal, Mapping, Sales Channels

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Oct 2
2012

MeNetwork Aims at the One Stop Mobile Marketing Platform for SMBs

One of the most promising concepts in local are “Write Once, Publish Everywhere” platforms for SMBs. With local businesses needing to communicate more and more deals, new features and special events to their customers, it makes sense to get them on a network to reach more people with one effort. Yext and Google’s “tag” networks …continue reading »

Categories: Mobile, Sales Channels, Shopping/Transactions, Technology

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Sep 7
2012

MasterCard Dives into Card-linked Loyalty via Truaxis

MasterCard has dived feet first into the card linked loyalty battles with the acquisition of Truaxis. The company should prove to be an anchor for MasterCard Offers Services, where it has partnered with Local Offer Network and others. Formerly known as BillShrink, a lowest rate guide which developed a customer base of 1.6 million, Truaxis …continue reading »

Categories: Deals, Money, Sales Channels

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