DexYP’s Gordon Henry at The B2SMB Summit: ‘Stop Being Amazon’d to Death’

Yellow Pages can shift into an even larger business that not only sells advertising, but provides complete marketing and administrative services, according to DexYP EVP and CMO Gordon Henry, who is set to speak at The B2SMB Summit, one of his first appearances since Dex merged with YP last winter to form a Yellow Pages […]

(PREVIEW) B2SMB Leaders From Office Depot, Kabbage and Pitney Bowes added to The B2SMB Summit

We’ll be announcing our final round of speaker additions later this week for The B2SMB Summit, which takes place in Chicago Oct. 3-4. The B2SMB Summit already has 50+ B2SMB brands slated to attend a program featuring more than 30 B2SMB leaders, representing more than 20 million worldwide SMB client accounts. The national event is […]

Comcast Business’ Brett Tolbert at The B2SMB Summit: Taking Digital Services to Market

For tech vendors and marketing partners, SMBs obviously represent a challenge. There are a lot of SMBs that need to be touched. And once you get ahold of them, they tend to have custom needs and are not always attentive. Utilities, such as Telecom and cable companies, have a head start in working with SMBs. […]

Our Streetfight Post: The Shift in B2SMB (and Why We are Putting on The B2SMB Summit)

Businesses selling services to SMBs — a category we call “B2SMB” — currently bring in $500 billion a year. But major changes can be anticipated as the market shifts away from media towards cloud based services, artificial intelligence, marketing automation and location marketing. This cluster of tech movements represent real opportunities to help SMBs target […]

B2SMB Summit: Program and Speaker Lineup Announced

Tomorrow, we are officially taking the wraps off the program and initial speaker lineup for our B2SMB Summit, which is taking place Oct. 3-4 at two locations in Chicago’s Loop: 1871 and Revel Fulton Market. We started working on the event early this spring. Dave Walker, chairman at bizHive and a longtime marketing leader, had […]

Lorem: The Case for ‘Always On’ Website Maintenance and Service

SMBs get very little follow through on key services or tools that they buy. Take Websites, for instance. While websites might “sort of work” for years and years, many SMBs would ideally upgrade their Websites to maximize SEO, optimize for mobile, provide E-commerce capabilities, upgrade logos and artwork, add reporting capabilities, integrate with other services […]

The DexYP Merger: Focusing on Strengths, Building Scale and Overcoming the Stigma

Dex’s acquisition of YP will give the combined entity a national scale that starts with 5,000 sales reps and roughly 700,000 SMB customers. It also gets an important opportunity to lower costs by combining operations; rebrand in a meaningful way; build and acquire tools to help SMBs land new customers and engage existing ones; and […]