With 200+ deal a day sites and vendors, the only way to carve out a niche is to find dramatically different takes on group buying (i.e. focusing on verticals or integrating with other content). How about making your buys visible to your entire social network, and going deeper on the game mechanisms?
That’s the approach [...]
Category Archives: Sales Channels
HomeRun Shows What-and-When You Bought on its ‘Daily Steals’
August 18, 2010 – 10:54 pm
ShopCity Launches ‘City Managers’ Program
August 13, 2010 – 10:13 pm
ShopCity, a storefront and marketing platform for SMBs, hopes to jumpstart its reach via a new “City Manager” program that allows local media partners to secure local URL rights owned by ShopCity (i.e. ShopMountainView.com) and market its services. City Managers, who handle sales and marketing as well as community relations, share [...]
GroupTabs: Check-ins = Group Buying
August 13, 2010 – 7:16 pm
Some people (like me) don’t like games. Game mechanics-driven “check in” media like FourSquare, GoWalla, Loopt and BrightKite mostly leaves them cold.
But what if check-ins triggered group buying discounts? That’s the concept behind GroupTabs, a new service launching in New York City next week. The idea is that offers could be floated on smart phones [...]
Sacramento Emerges as ‘Ground Zero’ for Blogger Networks
August 2, 2010 – 7:23 pm
The Sacramento area is fast becoming Ground Zero for local blog networks. McClatchy’s Sacramento Connect, a project carved from The Sacramento Bee, is a content connector for 70+ area blogs and websites. It first started incubating last summer, and was fully in place by March.
Connect, which is sub-titled “best of the local Web,” can [...]
Kudzu, HGTV Form Broad TV, Online Partnership
July 27, 2010 – 4:28 pm
Scripps’ HGTV Network, which reaches 99 million U.S. households on air, and five million unique visitors per month online, announced today that it is partnering with Cox’s Kudzu in a broad agreement with many moving parts.
The deal will provide HGTV’s on-air and online viewers with Kudzu’s local directory and social media information on home repairs [...]
Yahoo’s Lem Lloyd on Gannett/Yahoo Deal
July 19, 2010 – 8:12 pm
Gannett’s local newspapers and TV stations will begin selling Yahoo inventory, considerably boosting the size of Yahoo’s local sales efforts. The deal, which involves 81 newspaper organizations and seven of its 23 TV stations– is similar to the efforts of Yahoo’s 800 member Newspaper Consortium.
But Gannett, notably, is staying separate from the Consortium. In [...]
Helium Provides ‘Refereed’ Content for Local Media
July 13, 2010 – 12:10 am
Everyone is fighting for better, more cost-efficient way of producing content for Websites. But is the so-called “content mill,” search optimized approach of a Demand Media, Associated Content or Examiner.com the only way to achieve this?
Whether you agree or disagree with the characterization of these companies (we largely disagree), alternatives are out there. One alternative [...]
