DexYP’s Gordon Henry — ‘Stop Being Amazon’d to Death’

Yellow Pages can shift into an even larger business that not only sells advertising, but provides complete marketing and administrative services, according to DexYP EVP and CMO Gordon Henry, who is set to speak at The B2SMB Summit, one of his first appearances since Dex merged with YP last winter to form a Yellow Pages […]

Comcast Business’ Brett Tolbert — Taking Digital Services to Market

For tech vendors and marketing partners, SMBs obviously represent a challenge. There are a lot of SMBs that need to be touched. And once you get ahold of them, they tend to have custom needs and are not always attentive. Utilities, such as Telecom and cable companies, have a head start in working with SMBs. […]

Our Streetfight Post: The Shift in B2SMB (and Why We are Putting on The B2SMB Summit)

Businesses selling services to SMBs — a category we call “B2SMB” — currently bring in $500 billion a year. But major changes can be anticipated as the market shifts away from media towards cloud based services, artificial intelligence, marketing automation and location marketing. This cluster of tech movements represent real opportunities to help SMBs target […]

Lorem: ‘Always On’ Maintenance and Service for SMBs

SMBs get very little follow through on key services or tools that they buy. Take Websites, for instance. While websites might “sort of work” for years and years, many SMBs would ideally upgrade their Websites to maximize SEO, optimize for mobile, provide E-commerce capabilities, upgrade logos and artwork, add reporting capabilities, integrate with other services […]

The DexYP Merger: Focusing on Strengths, Building Scale and Overcoming the Stigma

Dex’s acquisition of YP will give the combined entity a national scale that starts with 5,000 sales reps and roughly 700,000 SMB customers. It also gets an important opportunity to lower costs by combining operations; rebrand in a meaningful way; build and acquire tools to help SMBs land new customers and engage existing ones; and […]

New Event: ‘The B2SMB Summit’ Focuses on Scaling SMB Sales Solutions

For all those that say that selling and engaging SMBs is critical but has to “scale”…here’s an exciting and unique new event on Business-to-SMB sales solutions. Powered by our friends at BizHive and sponsored by Business.com, The B2SMB Summit (Business to SMB) takes place Oct. 3-4 in Chicago at 1871 Accelerator (Precon) and Revel Fulton. […]

Borrell: Local Media Share of Local Digital Advertising is Down to 18%

The steady growth of local digital advertising has largely been driven by Facebook and Google, which account for 77 percent of all local digital revenue, per new research from Borrell Associates. Borrell notes that other national pureplays also play an out-sized role in local digital sales, including companies like Bing, Twitter, AutoTrader, HomeAdvisor and LinkedIn. […]