ShopTalk: ‘Digitally Native Vertical Brands’ Anchor

Bonobos CEO Andy Dunn (On Right) The next generation of retail brands will win if they pursue a “digitally native vertical brand” (DNVB) path. So says Bonobos CEO Andy Dunn. “Vertical brands were a huge part of the last era of retail (Zara, Ikea, Gap), aka the offline one, and now they become the driving […]

Local Onliner Bookshelf: Disrupted: My Misadventures in the Start-up Bubble

I had mixed feelings when I first heard about Dan Lyons’ new book, Disrupted: My Misadventure in the Start-Up Bubble. The book focuses on Lyons’s short, 1 ½ year tenure as a content person at HubSpot, the much admired SaaS (Software as a Service) company for SMB Inbound Marketing that successfully IPO’d in 2014. Lyons […]

Tailoring Sales and Marketing to SMBs: The bizHive Approach

Major brands theoretically see a huge market in SMBs. But for the most part, they’ve been tone deaf in reaching, engaging and serving the SMB market. Insurance companies, tech brands, financial institutions, credit card providers and other big enterprises are all guilty of “one size fits all” efforts when it comes to SMBs. Each assumes […]

Vistaprint Adds ‘Local Listings’: Our Interview with Scott Bowen, VP of Digital Services

What’s really important to SMBs in digital marketing? SEO/SEM, social media, Websites, mobile optimization and promotions immediately come to mind. The core feature probably remains listings (and “enhanced” data related to listings such as location info, hours and photos.) Listings are seen as the #2 offering after Websites by Vistaprint, which has just launched Local […]

On Demand Trends: ‘People as a Service’ (PaaS)

We talk a lot about “on demand” jobs, or gigs. But does the on demand economy extend to full time, professional positions for administration, marketing and sales? Longtime local search and promotions vet Andy Steuer (IdeaLabs, Merch Engines) thinks so. Steuer is an investor in two sister companies based on the idea of “People as […]

Restaurants Disintermediated by New Sites That Make and Deliver Food

There is a new front in the food delivery wars: food delivery companies that make and deliver their own food. Sites such as Blue Apron, Munchery and Sprig are focused on on disintermediating restaurants and the food delivery companies that rely on them. including GrubHub/Seamless, Yelp’s Eat 24, Groupon’s OrderUp and PostMates. In a macro […]

@LocalOnliner: Day 1, BIA/Kelsey SMB (Hibu, Constant Contact, Home Advisor, Booker, YP)

Hibu USA CEO Kevin Jasper 1. Sales team is now 1,600, down from 4,500 peak. Bringing in new talent. 2. New customers we acquire today are almost exclusively digital. 3. Prints revs still more than half. Digital will surpass in next several quarters. Constant Contact SVP Joel Hughes 1. $100 Constant Contact package cost breakdown: […]