Peter Krasilovsky's

Local Onliner

Jan 21
2012

Home Depot Buys RedBeacon

The Home Depot is set to significantly boost its home contractor leads network with today’s acquisition of RedBeacon. No price was announced for the acquisition, which puts Home Depot in the same boat as Sears, which has been quietly developing ServiceLive, its own contractor leads service. RedBeacon, which takes a 10 percent commission for service …continue reading »

Categories: Money, Sales Channels, Verticals

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Jan 20
2012

The Super Lineup at ILM East March 26-28 (Boston)

ILM East is coming back to Boston March 26-28 with a lineup of do-ers and innovators that are transforming and re-defining the local space. Highlights include a featured keynote from industry legend Ted Leonsis (Groupon Vice Chair/Amex Board Member/Sports team owner/AOL mastermind), along with keynotes/interviews from Jason Calacanis, Leslie Berland, Jay Herratti, Michael Zimbalist and …continue reading »

Categories: Conferences, Deals, HyperLocal, Journalism, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, TV/Radio, Verticals, Video

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Dec 6
2011

IdeaLab Launches Punchcard: ‘Loyalty, Not Transactions’

Companies are beginning to focus on loyalty programs for existing customers, rather than simply using deal a day to acquire new customers. Closely and WildFire App are both pursuing loyalty programs. A loyalty startup that we like is “Punchcard,” which launches today. The brainchild of MerchEngines founder Andy Steuer, Punchcard is a smartphone app that …continue reading »

Categories: Deals, Sales Channels, Social Media

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Nov 22
2011

New at ILM West: Google, Facebook, SoLoMo Day +++

ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model of advertising and commerce (i.e. prepaid deals, reputation management, mobile app sales etc.). We’ve made some big additions …continue reading »

Categories: Classifieds, Conferences, Deals, Google, HyperLocal, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, TV/Radio, Verticals, Video, Yahoo, Yellow Pages

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Nov 22
2011

Reading Yelp’s S1: Rapid Growth, Amidst Challenges

Yelp’s S1, which was issued last week as a run-up to a $100 million IPO, reveals a lot of new data about the reviews leader. The big question about Yelp has been whether it can grow against increased pressure from Google, and also begin to take market share away from traditional media players such as …continue reading »

Categories: Google, Local Search, Money, Sales Channels, Social Media

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Oct 13
2011

Datasphere: New Focus on SMB ‘Adjacencies’ like Coupons, Events

We’ve long known that coupons provide real traction for SMB advertising. Nothing beats a customer walking through the door with a coupon in hand. But a lot of SMB website publishers haven’t really focused on them. DataSphere, on the other hand,,has had a coupons product for some time. But it only recently has really zeroed …continue reading »

Categories: HyperLocal, Sales Channels, TV/Radio

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Oct 11
2011

BOLO 2011: Agencies on Social Media, Integrated Marketing

Facebook advertising and integrated marketing concepts seem to be top of mind for 200+ reps of mid-sized agencies gathered in Scottsdale, AZ at BOLO 2011: Be On The Lookout. It is my second year in a row speaking here—certainly, one of the best events for agencies. I got to run a local marketing superforum with …continue reading »

Categories: Conferences, Sales Channels

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