Centro: Boost Demand Side Ads With Full Program, Not Just Programmatic

Chicago-based Centro, which helps provide targeted ad solutions to 13,000 publishers – 4,000 at any given time — says it is refocusing on providing publishers with complete Demand Side solutions that integrate first party data targeting, hyperlocal mobile tools, digital extensions and cross-channel capabilities. Publishers increasingly want to provide greater reach for their advertisers than […]

Benzing’s MyNeighbor Provides Household Items for On Demand Rentals

The last player standing in the hyperlocal neighbor wars might be considered NextDoor, which has raised over $210 million from several major VCs on the basis of converting a mountain of neighborhoods and neighbors to targeted advertising dollars. We’d like to see an update on Next Door’s volume and frequency of usage — it is […]

On Demand is New Focus for Some Home Service Providers

Competition in the home services leads space has been heating up – and so are the tensions. Just this week, Angie’s List has filed suit against Amazon, contending that Amazon Home Services has been egregiously signing up for the member’s- only service around the U.S., and grabbing proprietary service recommendations. On Demand home services is […]

BIA/Kelsey NOW: The Impact of The Local On Demand Economy

BIA/Kelsey’s NOW conference today in San Francisco highlighted the Uberification of the local space and its impact, pro and con, on traditional marketing channels, especially advertising. “It is about evolving markets,” said event head Mitch Ratcliffe. Some people grossly simplify what is happening as if there will just be “an uber for this, an uber […]

AOL’s Sale to Verizon: All Eyes on Mobile and Video

Verizon’s announcement today that it will buy AOL for $4.4 billion is a bid to get beyond dumb pipes and airwaves to get deeply into mobile and video. By doing so, Verizon, a $200 Billion company,  hopes to play on more of a level playing field with other major telecom players combining access to content and personalization […]