GoDaddy CPO: The 6 Themes Guiding GoDaddy’s SMB Services

GoDaddy Chief Product Officer Steven Aldrich has learned a lot about marketing to SMBs in his tenure at the 20-year-old company, which has greatly expanded its offerings from Domain registration to a wide range of SMB needs, including websites, email, marketing, online commerce and bookkeeping.  At the end of 2016, Domain registration represented just half […]

Lorem: The Case for ‘Always On’ Website Maintenance and Service

SMBs get very little follow through on key services or tools that they buy. Take Websites, for instance. While websites might “sort of work” for years and years, many SMBs would ideally upgrade their Websites to maximize SEO, optimize for mobile, provide E-commerce capabilities, upgrade logos and artwork, add reporting capabilities, integrate with other services […]

LSA’s ‘Tech Adoption Index’: New Insights into SMB Cloud Based Services

B2SMB data has historically focused on ad dollars: their volume, segmentation and shift. As B2SMB moves more broadly towards marketing, services and tools, additional, dynamic types of data insights are required. That’s where The Tech Adoption Index is going. TAI is a new research product from The Local Services Association. During an LSA Webinar last […]

The DexYP Merger: Focusing on Strengths, Building Scale and Overcoming the Stigma

Dex’s acquisition of YP will give the combined entity a national scale that starts with 5,000 sales reps and roughly 700,000 SMB customers. It also gets an important opportunity to lower costs by combining operations; rebrand in a meaningful way; build and acquire tools to help SMBs land new customers and engage existing ones; and […]

Q&A With Boomtime CEO Mark Canon: Rethinking SMB Marketing

Mark Canon, a member of the B2SMB Summit Advisory Board, has been in leadership positions at Yell Group, Autobytel, AOL and Switchboard. He is currently President and CEO of Boomtime, which provides word-of-mouth marketing solutions for SMBs. Recently, Canon shared some observations and advice for selling to and serving small business customers. Are SMBs happy […]

Top 10 SMB Factoids Presented at Street Fight Summit 2017

The latest batch of SMB-oriented research was showcased at last week’s Street Fight Summit 2017 in Brooklyn. Among the most compelling factoids: 1. Top SMB digital interests (in order): Real time location data, mobile push offerings, targeted tv ads, mobile wallets, VR/AR, beacons; streaming audio/podcasting, on demand delivery, chatbots, voice search and wearables (Street Fight) […]