With Wi-Fi, Yelp Adds More Muscle to Growing Platform

Yelp added Wi-Fi to its growing set of value added, “beyond advertising” SMB features today, acquiring Turnstyle Analytics for $20 Million in cash. The Toronto-based company, which competes with other nascent SMB Wi-Fi providers such ZenReach and WaveSpot, has 30 employees. Wi-Fi definitely fits in Yelp’s present mission statement of “connecting people with great local […]

Betting on Local Wi-Fi: A Look at ZenReach and LinkNYC

Sometimes, you want to cut the telecom chord and rely on Wi-Fi and Skype. Well — Good luck with that! When you get beyond Starbucks, McDonalds and the public library, Wi-Fi signals can be kind of spotty. Currently, 28 percent of SMBs provide some type of Wi-Fi service, according to Unacast. Is there a good […]

B2B Power: Townsquared Seeks to Add Messaging Platform for B2Bs

Will local businesses ever use all the digital resources at their disposal to share information and help others succeed? It’s a social media concept that, on paper, always makes a lot of sense. MerchantCircle was an early version of it. Bizhive, Perch and Alignable provide various incarnations of it. San Francisco-based Townsquared is another. Founded […]

ShopTalk17: Amazon PrimeNow and The Customer Push for Speed

While some players have dropped out, fast and cheap deliveries are still seen by retailers as a competitive boost — and a key to impulse purchases. Amazon, Google, Uber, Postmates, Instacart and Best Buy are among those players investing heavily in their delivery capabilities. Each has been especially challenged by expectations set by Amazon’s Prime […]

YP.com CEO Jared Rowe at LSA 17: We Will ‘Go Deep,’ Leverage Scale

Despite losing their dominance in SMB marketing, and stuck with a traditional paper book product that is mostly appealing to tradition-based advertisers,  yellow pages leaders shoulder on, post bankruptcies, as high volume sales machines. The  key to their future success is to develop and leverage state of the art digital platforms that can tailor solutions […]

Olivier Vincent: SMB Marketing ‘More than Google and Facebook’

Selling marketing services to SMBs is never going to be easy, and Google and Facebook get more than their fair share of business. But the SMB market remains a potential gold mine for platform providers and resellers. To gauge the current environment, we caught up recently with a longtime expert in SMB sales: LocalSphere founder […]