Olivier Vincent: SMB Marketing ‘More than Google and Facebook’

Selling marketing services to SMBs is never going to be easy, and Google and Facebook get more than their fair share of business. But the SMB market remains a potential gold mine for platform providers and resellers. To gauge the current environment, we caught up recently with a longtime expert in SMB sales: LocalSphere founder […]

Yelp Extends its SMB Features, Adding Empyr’s Cash Back Loyalty Program

Yelp has made great strides in extending beyond reviews with reservations, food delivery, requests for quotes and other services. It will now add Yelp Cash Back via a new deal with Empyr, an online-to-offline marketing platform (full disclosure: I’ve had a relationship with Empyr). Cash Back is starting out with 8,000 restaurants and retail merchants. […]

Belly Seeks Next Steps for Loyalty Marketing; CEO Logan LaHive Steps Down

Belly founder Logan LaHive is stepping down, signifying a new orientation for the company that focuses less on SMBs, which are tough to scale, towards analytics for national-to- local retail (like 7-Eleven, an investor.) CFO Dan Gloede is taking over the top spot. LaHive’s step-down tells a lot about the challenges of scaling SMB sales […]

Facebook SMB Resellers Make Their Case

Are SMBs going to turn to middlemen to handle their Facebook advertising? As four million SMB advertisers know, Facebook advertising is accessible, low commitment and inexpensive. It is fairly ideal for promoting local awareness and events. Facebook also delivers an audience that’s much less fragmented than search engines. From a vendor’s point of view, it […]

Local Onliner’s Top 10 List of Local Services and Features (2016-17)

All of us in local marketing have had awkward conversations with the local plumber or vacuum repair shop that could care less about Yelp, Google, Facebook or Groupon. But they are in the minority. Just 22% of SMBs aren’t using digital marketing this year, per InfusionSoft. Some national franchises also haven’t figured out how to […]

Being Tactical and Strategic: The Greatest Hits of ‘Next Wave SMB’

Where do we draw the line between “strategic” initiatives that define the future, and “tactical” approaches that can be readily applied? The average SMB or local marketer wants to be state-of-the-art, but doesn’t want to get too far ahead of customers, or invest in services that don’t ultimately catch on. Some things that we’ve watched […]