Amazon’s Full Court Press of SMBs is Paying Dividends

Amazon is engaging SMBs in a full court press as “omni-channel” becomes the norm for SMBs and retail. The Web giant is a natural rival of SMBs in many categories, but it is becoming hard to avoid as it begins to provide a list of helpful “infrastructure” services that don’t always relate directly to sales […]

LocalOnliner’s Top 10 Most Popular Postings of 2017 (+ Our Favorites)

It felt like local digital marketing’s evolution speeded up a lot in 2017, especially for enterprise companies targeting locally. The evolution of SMB marketing is not happening quite as fast. I think you’ll get a good sense of “what happened” in 2017 from my Top 10 “Most Read” and “Favorite” posts. Click on a link […]

LocalOnliner’s 2017 Recap and 2018 Predictions

Quiet progress was made in local commerce in 2017. This year: 1. Amazon brought the focus back to Brick & Mortar. Its purchase of Whole Foods and rollout of experimental Amazon Stores drove a broader “omni-channel” trend, as larger retailers delivered on fully integrated web. mobile and in-store services. WalMart and Target, for instance, are […]

@LSA Cloud Summit: Cisco’s Insights into the SMB Channel

Giant enterprise tech firms like Cisco are well-equipped to provide SaaS services, such as Wi-Fi, access points, file share and business collaboration and managed security. In selling to SMBs, however, they have had to re-think the marketing approaches that have worked with larger customers. Cisco is generally known for its enterprise router services, which can […]

@LSA Cloud Summit: Transitioning SMBs From Media to SaaS Solutions

At last week’s SMB Cloud Adoption Summit held by The Local Search Association in San Francisco, 100 attendees discussed their transition from adv-oriented sales to the new breed of SaaS-based solutions (or “Cloud Applications”). Key topics: the size of the SaaS market for SMBs, segmentation, sales approaches and tech offerings. The Summit represented something of […]

‘Local Curation Commerce,’ Part II: Peach Delivers Curated Lunches From Restaurants

“Best of” editions are great media properties for city sites, city magazines and alt weeklies. Can they make the shift to e-commerce? Can they generate leads for a business; generate incremental sales and new customers; and ‘scale’? The challenges and opportunities for what might be called “local curation commerce” is addressed in Monday’s profile of […]