Tailoring Sales and Marketing to SMBs: The bizHive Approach

Major brands theoretically see a huge market in SMBs. But for the most part, they’ve been tone deaf in reaching, engaging and serving the SMB market. Insurance companies, tech brands, financial institutions, credit card providers and other big enterprises are all guilty of “one size fits all” efforts when it comes to SMBs. Each assumes […]

Cardlinx San Francisco: The Drive to ‘Incremental Spend’ by Consumers

The evolution of the card linked space is happening in unexpected ways, as we saw this week at Cardlinx’s San Francisco conference. It was the association’s largest event in its two year history. Basically — the table has been set; a number of early arriving guests have arrived; and we are now waiting for real […]

American Express Cuts Back: Big Impact on SMB Digital Marketing Support?

American Express is under the knife, as it cuts $1 billion in spending with the end of its Costco and JetBlue co-branded cards. The cutback will probably cut into many of the forward looking promotion and marketing projects that Amex underwrites with Facebook, Twitter, Foursquare, Uber, Pinterest and others. It will also lead to the […]

Vistaprint Adds ‘Local Listings’: Our Interview with Scott Bowen, VP of Digital Services

What’s really important to SMBs in digital marketing? SEO/SEM, social media, Websites, mobile optimization and promotions immediately come to mind. The core feature probably remains listings (and “enhanced” data related to listings such as location info, hours and photos.) Listings are seen as the #2 offering after Websites by Vistaprint, which has just launched Local […]

On Demand Trends: ‘People as a Service’ (PaaS)

We talk a lot about “on demand” jobs, or gigs. But does the on demand economy extend to full time, professional positions for administration, marketing and sales? Longtime local search and promotions vet Andy Steuer (IdeaLabs, Merch Engines) thinks so. Steuer is an investor in two sister companies based on the idea of “People as […]

Connectivity’s Matt Booth: SMB Marketing Automation ‘Unfolding Like B2B’

As marketing automation platforms have become more efficient, we’ve seen them being increasingly used by SMBs and multi-location merchants to localize advertising, leads management and promotions with listings, reviews and Websites. One such platform is provided by Connectivity, which handles presence management for enterprise and franchise groups such as Sky Zone, Pie Five Pizza and […]