Signpost Raises $20.5 Million to Provide CRM-Based SMB Services

Signpost announced today it has raised a new $20.5 Million round, which will let it build out an evolved, CRM-based “close the loop” strategy of tracking SMB digital sources via transactions, social media, websites and email. The current round has been led by led by Georgian Partners along with Spark Capital, OpenView Venture Partners, Scout […]

ReachLocal Now Captures SMB Leads from Across the Web

Leads are coming from everywhere, and the digital marketing firms have adjusted to this reality. ReachLocal, for one, has now opened up its ReachEdge lead conversion and marketing automation software. It now has the capability to track leads and other activity from a wide variety of unassociated marketing sources. Chief Product Officer Kris Barton briefed […]

FiveStars Links Growth to Big Data Analytics; Projects 8,000 + SMB Customers by Year-End

FiveStars, the well-funded SMB loyalty company that competes against Belly, SpotOn and others, is projecting it will grow its merchant base to 8,000-9,000 businesses by year-end, up from its current base of 6,000 customers. Customers who subscribe to FiveStars premium service pay as much as $200 a month. The San Francisco-based company has received over […]

MyTime to Compete for Scheduling, SMB Services

We’ve long seen scheduling as a possible anchor for SMB marketing services (coupons, leads, promotions, analytics, upsells et al). Obviously, we are not alone. More than 75 players are positioning themselves to lead the way in scheduling, including MindBody, Booker, Intuit, ReachLocal, Yodle, Square, GenBook, Agendize, Schedulicity, Moon Valley Software, MaxiPage, Hakema and others. An […]

Booker Software Raises $35 Million; CEO Josh McCarter Talks to BIA/Kelsey

Booker Software announced today that it has raised $35 Million, which it will use to invest in sales and marketing capabilities and in developing vertical-specific products that “drive more value to merchants,” said CEO Josh McCarter, in a discussion with BIA/Kelsey. McCarter noted that 9,000 locations are under contract and over 60,000 business users. These […]

Twitter Acquires CardSpring; Enters SMB Loyalty and Data Space

Twitter has made a bold move to go beyond advertising by adding performance marketing to its portfolio via the purchase of CardSpring, the San Francisco-based startup. The acquisition price has not been announced. CardSpring had raised $10 Million since its launch in 2011. One of the big tech challenges in the payments space has been […]