Local Onliner’s Top 10 List of Local Services and Features (2016-17)

All of us in local marketing have had awkward conversations with the local plumber or vacuum repair shop that could care less about Yelp, Google, Facebook or Groupon. But they are in the minority. Just 22% of SMBs aren’t using digital marketing this year, per InfusionSoft. Some national franchises also haven’t figured out how to […]

Being Tactical and Strategic: The Greatest Hits of ‘Next Wave SMB’

Where do we draw the line between “strategic” initiatives that define the future, and “tactical” approaches that can be readily applied? The average SMB or local marketer wants to be state-of-the-art, but doesn’t want to get too far ahead of customers, or invest in services that don’t ultimately catch on. Some things that we’ve watched […]

ZenReach’s Big Bet on SMB WiFi Access

Online to Offline (O2O) marketing hasn’t grown as quickly as expected, in part, because registering for it is too hard. Now, former eBayLocal head Jack Abraham is introducing ZenReach, a simpler O2O service with minimal “friction.” ZenReach is based on plain vanilla WiFi access that a network of SMBs will provide to consumers in exchange […]

Recent ‘Greatest Hits’ at NextWaveSMB

Lots of good stuff on NextWaveSMB, our sister site. Valuable SMB-centric articles are posted 2X a week. Here are excerpts from a selection of recent posts (Click on the title for direct access.) 1. SMBs’ Stake in The Internet of Things: A Discussion with Chuck Martin Internet marketing has rapidly, unpredictably evolved in recent years. […]

SFSW16: Loyalty Must Emulate ‘Cheers,’ Not ‘Minority Report’

Loyalty products ride the crest of big data. They drive engagement and upsells based on customer behavior, and provide the analytics to steer future marketing efforts. But for SMBs, they are also an extra marketing expense and their value is still being established. After five years or more in the market, we’d conservatively estimate there […]