B2SMB Summit Preview: infor’s Sandi Thomas — Helping SMBs Become Self-Sufficient

One of the big themes at The B2SMB Summit is how to help SMBs get ahold of technologies and services that are taken for granted by enterprise companies.  Goals include the integration of  their front office operations (customer facing services) with their back office functions (HR, accounting and administration) infor VP of SMB Strategy Sandi […]

B2SMB Summit Preview: Cisco’s Jenn Allen — Making Tech a Competitive Advantage

Wireless, AI and other tech enhancements, on some levels, represent new ways for SMBs to add value to their customers, bring in business, and create new operational efficiencies. It’s a big topic for us at The B2SMB Summit, where we’ll hear from a number of leaders in the space, including Cisco’s Go-to-Market Lead Jenn Allen, […]

B2SMB Summit Preview: AdRoll’s Scott Gifis — An AdSense-Like Role for SMB ECommerce

SMB merchant advertising often gets out-performed by larger companies with larger budgets and staffs. Can it use technology to get on a level playing field? That question has gotten especially important as retailers try to not only increase awareness online, but also sell (hence the rocket-like rise of Shopify). That’s the role envisioned by companies […]

The B2SMB Summit: Focusing on the Local OS for SMBs (and What SMBs Really Want)

We probably started talking about The Local Operating System a few years ago. Groupon had started painting a fresh vision of “closing the loop” for SMBs, combining its promotions, transactions, point of sales info and location info. Since then, the quest for a Local Operating System has intensified for SMBs. In particular, cloud services have […]

B2SMB Summit Preview: GoDaddy’s Steven Aldrich — 6 Themes Guiding SMB Services

GoDaddy Chief Product Officer Steven Aldrich has learned a lot about marketing to SMBs in his tenure at the 20-year-old company, which has greatly expanded its offerings from Domain registration to a wide range of SMB needs, including websites, email, marketing, online commerce and bookkeeping.  At the end of 2016, Domain registration represented just half […]

B2SMB Summit Preview: Lorem’s Case for ‘Always On’ Maintenance and Service

SMBs get very little follow through on key services or tools that they buy. Take Websites, for instance. While websites might “sort of work” for years and years, many SMBs would ideally upgrade their Websites to maximize SEO, optimize for mobile, provide E-commerce capabilities, upgrade logos and artwork, add reporting capabilities, integrate with other services […]