Are Loyalty Programs Getting Lost in the Shuffle?

A wide range of innovative loyalty programs are in the marketplace, and they report impressive ROI and user engagement. But are they a high priority for retailers? Many retailers (and their agencies) have been slow to commit to loyalty programs. At ShopTalk in Las Vegas May 16-18, loyalty programs seemed to have gotten lost in […]

ShopTalk: Google and PostMates Make the Case for SMB Deliveries

Fast and Free (or cheap) delivery is being positioned to retailers and restaurants by a growing group of companies as a key strategic asset that helps them compete with Amazon. Google has entered the marketplace with Google Express. It competes against such companies as Postmates, InstaCart, DoorDash, Deliv and Uber. There are doubters out there […]

Closing the Loop: Online Loans Help Drive SMB Marketing

There is an increasing amount of overlap between front office functions (advertising, marketing, PR, presence management) and back office functions (human resources, scheduling, delivery, payment processing, accounting, business analysis). ReachLocal, for instance, has been delivering services on both ends with ReachEdge. It isn’t alone. A number of companies are engaging in “A Commerce” (Appointment Commerce), […]

Artificial Intelligence Helps Fill-In Schedules for SMBs

Marketing automation is playing a key role in making local scale for many marketers. It’s been front-and- center for companies like Demand Force, InfusionSoft and SignPost. Another contender is Frederick, a 20+ person marketing automation company based in San Francisco that was recently acquired by Booker. Frederick takes a Big Data approach to data it […]

Local Onliner Bookshelf: Disrupted: My Misadventures in the Start-up Bubble

I had mixed feelings when I first heard about Dan Lyons’ new book, Disrupted: My Misadventure in the Start-Up Bubble. The book focuses on Lyons’s short, 1 ½ year tenure as a content person at HubSpot, the much admired SaaS (Software as a Service) company for SMB Inbound Marketing that successfully IPO’d in 2014. Lyons […]