“Hey Alexa!” HomeAdvisor, TalkLocal Are Customizing for Amazon Echo

Amazon Echo represents a new eco-system for commerce, and is arguably, one of the biggest innovations in recent years. By simply voicing a request triggered by a common command, (“Hey, Alexa”), users can tap into hundreds of apps that are being specially designed to link their Web info – from movies and music to medical […]

Randy Parker: ‘The Top 3 SMB Ad Platforms are Facebook, Facebook, Facebook’

The new focus for SMB advertising is very precise targeting , and that means building campaigns with Facebook, according to SMB marketing entrepreneur and Constant Contact co-founder Randy Parker. “The top three ad platforms are Facebook, Facebook, and Facebook,” says Parker. “There is no second place.” Parker, who is developing Brevi Ads, an integrated, automated […]

SMB Loyalty Marketing Trends: A Discussion with Venga CEO Sam Pollaro

The conventional wisdom in the industry is that a loyal customer brings in 5X the revenue of a new customer. A slew of loyalty marketing platforms are reinforcing the CW with new technology that reach deeply into understanding and targeting loyal customers with superior analytics, incentives and ad campaigns. Loyalty platforms include such players as […]

SMB Trust Index: Google “46”; Facebook “24”

Do SMBs think they “like” Facebook more than Google? That’s one theory…that Facebook has leapt ahead of Google by offering the free business page, universal penetration, and simple to use, affordable ad options. Such goodwill would theoretically help Facebook as it increasingly competes with Google for SMB marketing dollars. But hold on: that’s not exactly […]

LSA16: Yelp Says Ads Remain ‘Core of Product’

Greg Sterling interviews Geoff Donaker at LSA16 (Photo, LSA Insider) Yelp and other SMB channels are providing an increasing number of marketing services to their SMB customers. Interviewed by Greg Sterling at LSA 16 in San Francisco this week, COO Geoff Donaker noted that Yelp is providing “integrated commerce in many different forms,” including bookings, […]