G5 Raises $75 Million; Extends Vertical Marketing Focus

We like vertical specialization for local marketing, and have long admired the approach of G5, the Bend, Ore- based local marketing firm that started with a focus on self-storage unit owners in 2005, and later added senior housing, multi-unit property managers and student housing. The 175-person company has 425 customers controlling 6,900 properties. Sixty percent […]

Belly Adds Apple Ties, Enhancements: A Look at Local Loyalty, Post 2011

A slew of membership-based loyalty plays such as Belly, Five Stars, SpotOn, MOGL, Spring, Perka, Thanx and others launched around 2011 to focus more on customer loyalty than new customer acquisitions. The business model: charge SMBs monthly fees; recognize customers via Point of Sales or other means; drive new purchases and loyalty. Since then –but […]

Signpost Raises $20.5 Million to Provide CRM-Based SMB Services

Signpost announced today it has raised a new $20.5 Million round, which will let it build out an evolved, CRM-based “close the loop” strategy of tracking SMB digital sources via transactions, social media, websites and email. The current round has been led by led by Georgian Partners along with Spark Capital, OpenView Venture Partners, Scout […]

ReachLocal Now Captures SMB Leads from Across the Web

Leads are coming from everywhere, and the digital marketing firms have adjusted to this reality. ReachLocal, for one, has now opened up its ReachEdge lead conversion and marketing automation software. It now has the capability to track leads and other activity from a wide variety of unassociated marketing sources. Chief Product Officer Kris Barton briefed […]

FiveStars Links Growth to Big Data Analytics; Projects 8,000 + SMB Customers by Year-End

FiveStars, the well-funded SMB loyalty company that competes against Belly, SpotOn and others, is projecting it will grow its merchant base to 8,000-9,000 businesses by year-end, up from its current base of 6,000 customers. Customers who subscribe to FiveStars premium service pay as much as $200 a month. The San Francisco-based company has received over […]