Facebook Launches ‘The Marketplace’: Entry into Local Commerce?

Facebook has formally relaunched its peer to peer local marketplace for used goods, setting up a strong challenge to Craigslist, cutting into new marketplaces from NextDoor and others, and potentially cutting in on eBay’s turf as well. The app carries a tagline of “Discover it. Buy It. Sell It.” In a news release, Facebook described […]

Local Onliner’s Top 10 List of Local Services and Features (2016-17)

All of us in local marketing have had awkward conversations with the local plumber or vacuum repair shop that could care less about Yelp, Google, Facebook or Groupon. But they are in the minority. Just 22% of SMBs aren’t using digital marketing this year, per InfusionSoft. Some national franchises also haven’t figured out how to […]

Randy Parker: ‘The Top 3 SMB Ad Platforms are Facebook, Facebook, Facebook’

The new focus for SMB advertising is very precise targeting , and that means building campaigns with Facebook, according to SMB marketing entrepreneur and Constant Contact co-founder Randy Parker. “The top three ad platforms are Facebook, Facebook, and Facebook,” says Parker. “There is no second place.” Parker, who is developing Brevi Ads, an integrated, automated […]

LSA16: Yelp Says Ads Remain ‘Core of Product’

Greg Sterling interviews Geoff Donaker at LSA16 (Photo, LSA Insider) Yelp and other SMB channels are providing an increasing number of marketing services to their SMB customers. Interviewed by Greg Sterling at LSA 16 in San Francisco this week, COO Geoff Donaker noted that Yelp is providing “integrated commerce in many different forms,” including bookings, […]