Peter Krasilovsky's

Local Onliner

May 21
2012

2nd Street/Washington Post: Social Media Remains Key Deals Driver

Are Deals still being driven by shares, posts, likes and other social media features in an era of Groupon and Living Social Super Bowl ads? Yes, definitely, according to Second Street Media, which held a Webinar with The Washington Post last week to discuss social media and deals strategies. Referrals, “like-gating” and brand building via …continue reading »

Categories: Deals, Newspapers, Social Media

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May 14
2012

Bookshelf: Constant Contact CEO Gail Goodman’s ‘Engagement Marketing’

Explaining the basics of local and social marketing to clients and prospects is a tough task for companies, who might come off as patronizing. Why not give them a book? A couple of years ago, Yodle CEO Court Cunningham wrote Local Online Advertising for Dummies, which did a great job explaining local advertiser options. Now, …continue reading »

Categories: Social Media

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May 4
2012

Sounding off on Facebook’s IPO: The BIA/Kelsey Webinar

via CNN If anybody wonders whether the considerable “legs” of Facebook justifies a valuation now set for $83 Billion, have a listen to a terrific BIA/Kelsey Webinar on Facebook’s IPO, featuring Trada CEO Niel Robertson Wildfire CEO Victoria Ransom, and Plink Co-Founder Peter Vogel (and BIA/Kelsey analysts Jed Williams, Matt Booth and Jeanne Dattilo). People …continue reading »

Categories: Money, Shopping/Transactions, Social Media

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Mar 29
2012

ILM East: Ted Leonsis – Local’s All About Scale, ‘New Currencies’

Ted Leonsis, Groupon Vice Chair, American Express Board Member and Internet Pioneer , emphasized the importance of scaling for local in a global economy during a keynote at ILM East yesterday. “Indiana really matters. India matters more,” said Leonsis, pointing out that for larger companies, most growth will come from outside the U.S. The way …continue reading »

Categories: Conferences, Deals, Mobile, Money, Shopping/Transactions, Social Media, Verticals

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Mar 8
2012

Google Offers’ Nitin Mangtani Set to Keynote at ILM East

Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers, which is playing a major role in Google’s vital local strategy, along with Google Places, …continue reading »

Categories: Conferences, Deals, Google, HyperLocal, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, Verticals, Video

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Mar 2
2012

Milestone: Yelp’s IPO is Today

Yelp is IPOing today at $15 a share, allowing it to raise $123 million on a valuation of $900 million –$400 million more than it was apparently offered by Google a couple of years ago. We know from the S1 that Yelp earned $58.4 million in net revenue in the first nine months of 2011, …continue reading »

Categories: Deals, HyperLocal, Money, Shopping/Transactions, Social Media

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Feb 28
2012

Reply’s MerchantCircle Relaunches; Heavier Consumer Focus, Less on Listings

MerchantCircle, which was sold to Reply.com in May 2011, continues to rethink the traditional Yellow Pages small business model. The company today unveils a web site that is less oriented towards directory listings, and more oriented – it hopes — towards winning more consumer traffic, generating more SMB leads, and better monetization. While the new …continue reading »

Categories: Misc, Social Media, Yellow Pages

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