Snap’s IPO: Some Data From The Geo-Filter Based ‘Camera Company’

Snap has issued its highly anticipated IPO filing, and hopes for raising up to $4 Billion. The IPO filing revealed a lot of new data, and repositioned the Venice,CA-based social player as “a camera company” that “represents an opportunity to improve the way people live and communicate.” Snap’s appeal to advertisers is its real power […]

Olivier Vincent: SMB Marketing ‘More than Google and Facebook’

Selling marketing services to SMBs is never going to be easy, and Google and Facebook get more than their fair share of business. But the SMB market remains a potential gold mine for platform providers and resellers. To gauge the current environment, we caught up recently with a longtime expert in SMB sales: LocalSphere founder […]

Airbnb Lays Out Roadmap for Local ‘Experiences’

Airbnb announced at a large internal conference covered by Skift that it is branching out beyond linking travelers up with cheap rooms and will soon offer hosts and local communities opportunities to partner with it for tours, activities and hyper-local guides. Eventually, it hopes to allow its customers to book car rentals, restaurant reservations and […]

Borrell LOACWest: NextDoor is Seen as ‘Hyperlocal Angie’s List’

NextDoor, the well-funded neighborhood discussion platform, is eying deeper relationships with local merchants and service providers (and monetization). VP of Business Development Craig Donato provided details and insights about the network this week at Borrell’s Local Online Advertising Conference West in San Francisco. Donato noted that NextDoor is up to almost 116,000 neighborhoods of 500-750 […]

Facebook Launches ‘The Marketplace’: Entry into Local Commerce?

Facebook has formally relaunched its peer to peer local marketplace for used goods, setting up a strong challenge to Craigslist, cutting into new marketplaces from NextDoor and others, and potentially cutting in on eBay’s turf as well. The app carries a tagline of “Discover it. Buy It. Sell It.” In a news release, Facebook described […]