LocalOnliner’s Top 10 Most Popular Postings of 2017 (+ Our Favorites)

It felt like local digital marketing’s evolution speeded up a lot in 2017, especially for enterprise companies targeting locally. The evolution of SMB marketing is not happening quite as fast. I think you’ll get a good sense of “what happened” in 2017 from my Top 10 “Most Read” and “Favorite” posts. Click on a link […]

LocalOnliner’s 2017 Recap and 2018 Predictions

Quiet progress was made in local commerce in 2017. This year: 1. Amazon brought the focus back to Brick & Mortar. Its purchase of Whole Foods and rollout of experimental Amazon Stores drove a broader “omni-channel” trend, as larger retailers delivered on fully integrated web. mobile and in-store services. WalMart and Target, for instance, are […]

‘Local Curation Commerce,” Pt. I: Bean Box Takes 25 Seattle Roasters National

Most relationships between search and discovery companies and local merchants and services are defined by ad sales (i.e. Yelp) or by their inclusion in paid delivery services (i.e. GrubHub, Uber Eats, Postmates, Amazon Restaurants). Can a search and discovery provider “curate” local merchants and services and help them add new customers and sales through the […]

Final Speakers Announced for B2SMB Summit

Five new speakers have been added to the lineup for The B2SMB Summit Oct. 3-4 in Chicago – next week. The latest additions to the program include: • Carrie Jacobson, VP, Tech Services, Office Depot • Tehsin Daya, Senior Director, Strategic Partnerships, ReachLocal • Peter Steger, Head of Business Development, Kabbage • David Turner, Senior […]

Boomtime’s Mark Canon — Rethinking SMB Marketing

Mark Canon, a member of the B2SMB Summit Advisory Board, has been in leadership positions at Yell Group, Autobytel, AOL and Switchboard. He is currently President and CEO of Boomtime, which provides word-of-mouth marketing solutions for SMBs. Recently, Canon shared some observations and advice for selling to and serving small business customers. Are SMBs happy […]

LocalOnliner Insights: Wanderful Media’s Sale to OwnLocal

OwnLocal’s acquisition today of Wanderful Media marks the end of an era, as Wanderful Media’s newspaper and TV owners basically stepped away from efforts – as a combined, industry group — to control the next generation of value added local merchant advertising, deals and coupons. OwnLocal, which is independently owned, will leverage hundreds of Wanderful […]