Peter Krasilovsky's

Local Onliner

Feb 16
2012

CitiBank/Microsoft-Backed Bundle ‘Rates’ Restaurants, Others Via Credit Card Data

Yelp reviews are susceptible to a lot of noise – relatives and friends of a business, mischief makers, people without any perspective (or taste). In fact, most review sites – Trip Advisor, Zagat, etc. — are impacted by these factors. Some sites have tried to get around this problem by using proxies for reviews. A …continue reading »

Categories: Research, Social Media

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Jan 26
2012

New Vertical Focus: On Demand ‘Maintenance’ Info

The focus for vertical sites is likely to shift in coming months. In addition to regular features, such as listings, many vertical sites will also begin to blend personalized or on demand “maintenance” information with various social media features such as scheduling and reviews. We’ve seen it with garden and health sites, and also, increasingly, …continue reading »

Categories: Social Media, Verticals, Video

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Jan 20
2012

The Super Lineup at ILM East March 26-28 (Boston)

ILM East is coming back to Boston March 26-28 with a lineup of do-ers and innovators that are transforming and re-defining the local space. Highlights include a featured keynote from industry legend Ted Leonsis (Groupon Vice Chair/Amex Board Member/Sports team owner/AOL mastermind), along with keynotes/interviews from Jason Calacanis, Leslie Berland, Jay Herratti, Michael Zimbalist and …continue reading »

Categories: Conferences, Deals, HyperLocal, Journalism, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, TV/Radio, Verticals, Video

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Jan 4
2012

Schedulicity’s Dave Galvan: Scheduling is a Disruptive Feature

How big can SMB scheduling be? And how universal across SMB categories? Those are the questions posed by the addition of scheduling to Groupon (Groupon Scheduler) and Merchant Circle, as well as the rise of several independent scheduling sites, such as Full Slate, Agendize, MaxiPage, Appointy and Genbook, Another contender is Schedulicity, a scheduling pioneer …continue reading »

Categories: Social Media, Verticals

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Dec 6
2011

IdeaLab Launches Punchcard: ‘Loyalty, Not Transactions’

Companies are beginning to focus on loyalty programs for existing customers, rather than simply using deal a day to acquire new customers. Closely and WildFire App are both pursuing loyalty programs. A loyalty startup that we like is “Punchcard,” which launches today. The brainchild of MerchEngines founder Andy Steuer, Punchcard is a smartphone app that …continue reading »

Categories: Deals, Sales Channels, Social Media

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Nov 22
2011

New at ILM West: Google, Facebook, SoLoMo Day +++

ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model of advertising and commerce (i.e. prepaid deals, reputation management, mobile app sales etc.). We’ve made some big additions …continue reading »

Categories: Classifieds, Conferences, Deals, Google, HyperLocal, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, TV/Radio, Verticals, Video, Yahoo, Yellow Pages

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Nov 22
2011

Reading Yelp’s S1: Rapid Growth, Amidst Challenges

Yelp’s S1, which was issued last week as a run-up to a $100 million IPO, reveals a lot of new data about the reviews leader. The big question about Yelp has been whether it can grow against increased pressure from Google, and also begin to take market share away from traditional media players such as …continue reading »

Categories: Google, Local Search, Money, Sales Channels, Social Media

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