LSA16: Yelp Says Ads Remain ‘Core of Product’

Greg Sterling interviews Geoff Donaker at LSA16 (Photo, LSA Insider) Yelp and other SMB channels are providing an increasing number of marketing services to their SMB customers. Interviewed by Greg Sterling at LSA 16 in San Francisco this week, COO Geoff Donaker noted that Yelp is providing “integrated commerce in many different forms,” including bookings, […]

American Express Cuts Back: Big Impact on SMB Digital Marketing Support?

American Express is under the knife, as it cuts $1 billion in spending with the end of its Costco and JetBlue co-branded cards. The cutback will probably cut into many of the forward looking promotion and marketing projects that Amex underwrites with Facebook, Twitter, Foursquare, Uber, Pinterest and others. It will also lead to the […]

Local Onliner’s 2016 Trends and Predictions Re Customer Engagement Marketing

Our friends at Belly prompted me with some trend questions for 2016 for the company’s blog. I like where they were going, and responded as such: What three marketing trends will have the greatest impact on customer engagement? For the past several years, we always talk about (X) year being “the year of mobile.” And […]

Sneak Peek at BIA/Kelsey NEXT Show: 6 Things I’m Watching For

BIA/Kelsey’s December event has been local’s flagship, and always ahead of the curve in all of local’s iterations. It has been widely imitated, but never totally duplicated! I‘ve been producing it for a long time, but this year, handed it off in midstream. I’ll be moderating some great sessions, though, and the conference team has […]

Constant Contact’s $1.1 B Sale to Endurance: Is There Synergy with Email and Hosting?

Constant Contact, the king of SMB email newsletters with 600,000 overall accounts, has been sold for $1.1 billion in cash to Endurance Holding Group, one of the largest web hosting, presence and domain companies with 4.5 million accounts and brands like HostGator and Domains.com. The deal – which might be seen an SMB version of […]

Centro: Boost Demand Side Ads With Full Program, Not Just Programmatic

Chicago-based Centro, which helps provide targeted ad solutions to 13,000 publishers – 4,000 at any given time — says it is refocusing on providing publishers with complete Demand Side solutions that integrate first party data targeting, hyperlocal mobile tools, digital extensions and cross-channel capabilities. Publishers increasingly want to provide greater reach for their advertisers than […]