Peter Krasilovsky's

Local Onliner

Nov 1
2011

Using Social Media to Personalize Local Recommendations, Target Ads

Ticketmaster-Citysearch once had the idea that it could spur local commerce by matching concert goers with nearby restaurants, bars and even parking lots. AOL Digital City and Sidewalk explored similar concepts. But no one got it totally right. Now, Weotta, a five person start-up that launched at the last TechCrunch Disrupt, is making a go …continue reading »

Categories: Social Media, Verticals

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Oct 27
2011

InfoGroup Survey: Facebook ‘Important’ to 44 percent of SMBs

Facebook has become an important marketing channel to SMBs, according to InfoGroup’s quarterly Small Business Marketing Outlook. Twenty percent of those surveyed said Facebook was extremely/very important, and 24 percent said it was somewhat important. Twitter’s important, too. Twenty-four percent said Twitter was either somewhat or very important. Local coupon sites were also cited by …continue reading »

Categories: Misc, Social Media

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Sep 2
2011

Angie’s List Provides New Details in S1; 820,000 Members

Angie’s List issued an S1 this week as it seeks to raise $75 million from an IPO. The S1 is full of details about the 16 year-old service reviews company. Its massive, $60 million national ad campaign over the past 18 months, for instance, has produced a membership roster of 820,000 paying households in 170 …continue reading »

Categories: Deals, Money, Social Media

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Aug 19
2011

Why Isn’t CVS Digitizing ‘Extra Bucks’?

The transfer of reward points and offers from print receipts and clipped newspaper pages to the cloud is expected to be a big part of promotional media’s next wave. But some merchants seem to be deliberately dragging their feet. CVS, for instance. The giant drugstore chain, which has 67 million cardholders, has been repeatedly taken …continue reading »

Categories: Shopping/Transactions, Social Media

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Jul 27
2011

Cool Twitter Event: WineTwit’s ‘Virtual Tasting’

Businesses do really well online when they create “events” — as local promotion companies ranging from Zvents to Active.com have discovered. Home Depot has classes. Those are events. Brew pubs have free samples. Those are events, too. And so are REI’s adventure trips. They all pop up on calendars, in search results, and in social …continue reading »

Categories: Mobile, Social Media

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May 25
2011

Facebook’s Emily White: Businesses Should Post 3X a Week

Businesses should post on their Facebook page 3 x a week. That’s the word from Emily White, Facebook’s Director of Local. In an interview with USA Today, White says “The general rule is, you’re in pretty good shape if you’re posting three times a week. That gets you to a pretty sweet spot. Any more …continue reading »

Categories: Deals, Social Media

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May 5
2011

Travellers Get Best Local Daily Deals Via ‘GTrot Deals’

Travel deals are hot. Social networks are hot. Group buying is hot. But when travelers go to a new city, they often don’t have the social networks and group buying to live the life…or at least the discounters life. Gtrot, a Cambridge,MA-based service that has data for almost 100 U.S. cities, plans to take care …continue reading »

Categories: Deals, Social Media, Verticals

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