@LSA Cloud Summit: Cisco’s Insights into the SMB Channel

Giant enterprise tech firms like Cisco are well-equipped to provide SaaS services, such as Wi-Fi, access points, file share and business collaboration and managed security. In selling to SMBs, however, they have had to re-think the marketing approaches that have worked with larger customers. Cisco is generally known for its enterprise router services, which can […]

@LSA Cloud Summit: Transitioning SMBs From Media to SaaS Solutions

At last week’s SMB Cloud Adoption Summit held by The Local Search Association in San Francisco, 100 attendees discussed their transition from adv-oriented sales to the new breed of SaaS-based solutions (or “Cloud Applications.”). Key topics: the size of the SaaS market for SMBs, segmentation, sales approaches and tech offerings. The Summit represented something of […]

infor’s Sandi Thomas — Cloud Based Services for Helping SMBs Become Self-Sufficient

One of the big themes at The B2SMB Summit is how to help SMBs get ahold of technologies and services that are taken for granted by enterprise companies.  Goals include the integration of  their front office operations (customer facing services) with their back office functions (HR, accounting and administration) infor VP of SMB Strategy Sandi […]

Book Review: Isaac Sacolick’s ‘Driving Digital’

In an era that is increasingly dependent on analytics and evaluation tools such as Big Data, Enterprise Resource Planning, Customer Relationship Management and Business Intelligence, the almighty CMO has had to increasingly share his or her glory (and budget) with CIOs and other tech leaders. The power roles played by tech leaders will only be […]

Cisco’s Jenn Allen — Making Tech a Competitive Advantage

Wireless, AI and other tech enhancements, on some levels, represent new ways for SMBs to add value to their customers, bring in business, and create new operational efficiencies. It’s a big topic for us at The B2SMB Summit, where we’ll hear from a number of leaders in the space, including Cisco’s Go-to-Market Lead Jenn Allen, […]

Looking at SMB OS (and What SMBs Really Want)

We probably started talking about The Local Operating System a few years ago. Groupon had started painting a fresh vision of “closing the loop” for SMBs, combining its promotions, transactions, point of sales info and location info. Since then, the quest for a Local Operating System has intensified for SMBs. In particular, cloud services have […]