Media Cos Shifting ‘Labs’ Towards Productization, Revenue

Media companies – like their counterparts in Software, Hardware, FinTech, Telecom, Retail, Travel and Insurance – are seeking to get a jump on potential disruptions (and disruptors) with media labs focused on changes in technology, consumer habits, distribution and industry scale. Some are investing in next generation companies. Others have contributed to forward looking efforts […]

Making Next Generation Labs Front and Center

Many companies engage in “innovation theater,” where they showcase a new generation of products to highlight an executive’s vision, impress shareholders and investors, win favorable press, build their brand, and fake out the competition. Elon Musk has proved himself to be a master of innovation theater, most recently by showcasing the Hyperloop magnetic train connecting […]

Bookshelf: ‘Digital Vortex’ is a Digital Playbook for Incumbents

Most business literature celebrates disrupters, but what should “incumbent” companies do to stay ahead of new competitors? How can they leverage digital capabilities and trends to steer themselves into the next generation? These are the questions addressed by a Cisco Initiatives/IMD team in a new book, “Digital Vortex: How Today’s Market Leaders Can Beat Disruptive […]

Being Tactical and Strategic: The Greatest Hits of ‘Next Wave SMB’

Where do we draw the line between “strategic” initiatives that define the future, and “tactical” approaches that can be readily applied? The average SMB or local marketer wants to be state-of-the-art, but doesn’t want to get too far ahead of customers, or invest in services that don’t ultimately catch on. Some things that we’ve watched […]

ZenReach’s Big Bet on SMB WiFi Access

Online to Offline (O2O) marketing hasn’t grown as quickly as expected, in part, because registering for it is too hard. Now, former eBayLocal head Jack Abraham is introducing ZenReach, a simpler O2O service with minimal “friction.” ZenReach is based on plain vanilla WiFi access that a network of SMBs will provide to consumers in exchange […]