ZenReach’s Big Bet on SMB WiFi Access

Online to Offline (O2O) marketing hasn’t grown as quickly as expected, in part, because registering for it is too hard. Now, former eBayLocal head Jack Abraham is introducing ZenReach, a simpler O2O service with minimal “friction.” ZenReach is based on plain vanilla WiFi access that a network of SMBs will provide to consumers in exchange […]

“Hey Alexa!” HomeAdvisor, TalkLocal Are Customizing for Amazon Echo

Amazon Echo represents a new eco-system for commerce, and is arguably, one of the biggest innovations in recent years. By simply voicing a request triggered by a common command, (“Hey, Alexa”), users can tap into hundreds of apps that are being specially designed to link their Web info – from movies and music to medical […]

MarTech’s Growing Impact on Local, SMB and Niche Marketing

Chief MarTec Scott Brinker MarTech — the integration of software and marketing — is a wild card in the new generation of marketing. The new era of Martech takes into account not only ads and promotion, but content and experience, social and relationships, commerce and sales, data and management. The question for us is how […]

Connectivity’s Matt Booth: SMB Marketing Automation ‘Unfolding Like B2B’

As marketing automation platforms have become more efficient, we’ve seen them being increasingly used by SMBs and multi-location merchants to localize advertising, leads management and promotions with listings, reviews and Websites. One such platform is provided by Connectivity, which handles presence management for enterprise and franchise groups such as Sky Zone, Pie Five Pizza and […]

Local Onliner Bookshelf: ‘Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future’

We’ve all seen that the true tech visionaries defy conventional wisdom to define and create new markets. If Steve Jobs is the Michael Jordan of tech visionaries, than perhaps Elon Musk is the Steph Curry. Musk has caught everyone’s attention, focusing on the big things that change people’s lives (payments, transport and power). At this […]

My Podcast Predictions for 2016: I’m on ‘The Digital CMO with Mike Orren’

Can the daily deals model recover? Will beacons be big in retail? Why is the home services space set to soar? How will custom deals be more sophisticated in the new year? And how can marketers decide which “unicorns” to bet on and which to ignore? Speakeasy CEO and social and hyperlocal media pioneer Mike […]

At BIA/Kelsey NEXT: Local’s New Linking Technologies and Intersection’s LinkNYC

We always like to call out the “laboratories” of locals, and efforts to embrace and leverage the latest technologies. At BIA/Kelsey’s NEXT conference Dec. 9-10 in Hollywood, we heard a lot from the laboratories, and their various goals. Interestingly, most were not focused on simply extending media properties, or making them more efficient (except, perhaps, […]