If Internet Yellow Pages users can “store” advertiser information where they like, they’ll use them much more often, according to interesting research by “Click-to-Save & Share” vendor AgendiZe.
The AgendiZe platform, in use by True Local, YPG of Canada, Bermuda Yellow Pages, Gotya of Austria, Scaret in Sweden and QDQ Media of Spain, enables consumers to cut-and-paste ads from IYP Web sites to Instant Messaging, SMS, Desktop notes, personal information managers, printers, Skype Out VoIP voice calls, or email. Recently, social networking functionality was added to the service, giving it some Web 2.0 flair. For instance, users can freely exchange reviews, ratings and embedded coupons.
According to company literature, the use of additional platforms boosts advertising recall by 700 percent and conversion (i.e. calls and store visits) by 25 percent. The claims are impressive enough, at least, to convince investors this Spring to provide a new round of roughly $1.9 million (1.5 million Euros).