Newspapers are increasingly seeking out “federated search” solutions that can search and crawl all forms of their content, including display, classifieds, various feeds, editorial and archives, according to Catherine Kelly, President of HarvestInfo, a vendor to newspapers.
“We’re starting to hear the term ‘federated search’ pop up from different newspapers, without any prompting,” says Kelly, who was recently promoted from CTO. “They say ‘we have six search boxes’” and want to clean it up. Kelly says the papers also want to stop isolating their shopping content from classifieds and display.
HarvestInfo’s federated search unites its suite of five shopping and search-oriented verticals (and a sixth vertical, services-based directory, coming in Q3). Currently, 30 of its 300 newspaper clients have implemented some form of federated search. “The hardest part of it is the integration of the content, and bringing it all together,” Kelly told The Local Onliner.