The Boston Globe is building out a series of local WiFi “Pulse Points” that provide hyper-local information about the signal area (train stations, book stores, etc.). The paper, which is owned by The New York Times Co., launched two Pulse Points at the end of September, and expects to add some other Pulse Points by the end of the year.
While the Pulse Points only include content today, it doesn’t strain the imagination to see that advertising and transactions could be added in the future. Such a scenario is especially interesting in light of the breezy assumption that Google’s current bid to WiFi all of San Francisco is a slam dunk to sell advertising at the expense of local newspapers, Yellow Pages or TV stations –or all three.
Going forward, the question is whether The Globe and other papers can carve out a role for themselves if the likes of Google assume the hosting responsibilities for WiFi – and presumably, the default browser. We know this: to date, no newspaper has really developed a compelling wireless service worth paying for. Why would they be able to create a more compelling wireless service?