Peter Krasilovsky's

Local Onliner

Jul 15
2010

NYT’s Zimbalist at Inman: Everything Must Sync

Michael Zimbalist, who runs R&D at The New York Times Co., told Inman Real Estate Connect attendees in San Francisco yesterday that the rise of social networks has spearheaded a very real shift from “the paradigm of publishing to the paradigm of communicating.” “The consumer is squarely at the center,” said Zimbalist, noting that there …continue reading »

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Jun 15
2010

Gannett Broadcasting Goes Hyperlocal via DataSphere

DataSphere, which creates hyperlocal blogs and sells advertising packages to small businesses on behalf of local broadcasters, will now do the same for Gannett Broadcasting, The deal initially covers ten of Gannett Broadcasting’s 19 markets, including Atlanta, Washington D.C., Tampa, Buffalo, Sacramento, Grand Rapids, Little Rock, Portland, ME and Macon, GA. Gannett is keeping the …continue reading »

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Apr 5
2010

Citysearch iPad ‘Magazine’ Debuts Fling Away Coupons

Citysearch has debuted “cityseries,” a new digital “best of” magazine for the iPad that allows users in key cities to quickly find “best” bars, shopping, spas, breakfast and other top categories. The attractive online magazine, which will be promoted on other iPad sites, relies on Citysearch’s editorial staff and combines reviews with business profile information. …continue reading »

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Apr 5
2010

I ‘Like’ My iPad: Some Observations

The Apple iPad was finally delivered or sold to 300,000 people this weekend. Hardly any of us had even touched it before. After a couple of days playing with my new 32 GB, Wifi only model – about $700 with tax and a basic dock — here are some topline observations: * It is elegant …continue reading »

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Mar 2
2010

Centro Launches Transis, a Cloud-Based Ad Buying Service

Centro, the local and regional media service company, has branched off into Web-based support for ad management. The company today announced the launch of Transis, a new division dedicated to automating the “other 80 percent” of the display industry not served by cut rate ad exchanges and demand side platforms. Specifically, Transis has been developed …continue reading »

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Feb 12
2010

Optini: Inserting Marketplace ‘Connectors’ on Popular Sites

What if consumers could personalize the ads and content they see when they open utility sites such as Google, or portal sites such as Yahoo? That’s the idea behind Optini, a new12 person company based in Utah that has developed the concept of Optini Vu System “browser connectors.” These enable users to put Fandango listings …continue reading »

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Feb 4
2010

All-Star Lineup at Marketplaces 2010, March 22-24, San Diego

Marketplaces 2010 takes place just 7 weeks from now in San Diego (March 22-24). We are putting the finishing touches on the program, and have added MANY exciting new speakers in just the past few weeks. The event is totally dedicated to the higher value/conversion/engagement ethos of vertical media. For sure, this isn’t one size …continue reading »

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