Borrell LOAC17: Traditional Media Leaders Lay Out Digital Blue Prints

One doesn’t typically pick the large media conglomerates to lead the way in today’s search-and- find digital environment. But some of them have money, and have quietly assembled digital properties and toolsets that are evolving into a digital mindset. At Borrell’s Local Online Advertising Conference in New York this week, leaders from CBS, McClatchy, Nexstar […]

Media Cos Shifting ‘Labs’ Towards Productization, Revenue

Media companies – like their counterparts in Software, Hardware, FinTech, Telecom, Retail, Travel and Insurance – are seeking to get a jump on potential disruptions (and disruptors) with media labs focused on changes in technology, consumer habits, distribution and industry scale. Some are investing in next generation companies. Others have contributed to forward looking efforts […]

Groupon Gets $250 M from Comcast Fund: Synergies with Instacart, Next Door, Closely?

A Comcast-supported fund has plowed $250 million into Groupon, possibly leading to a broader role for the Cable and TV network giant, which could seek to leverage its enormous national and local reach from NBC/Universal and Comcast cable franchises to really make Groupon’s transition to a local marketplaces service work. There are also possibilities to […]

‘Print SEO’ Efforts Drive Digital Traffic for Traditional Media Advertisers

Digital conversion services have played a key role in getting print advertisers online. But in a “digital first” world, advertisers want to do more than simply replicate their ads. Some of the real value is taking the content from their ads; making it searchable; and adding it to new channels, including social media, new display […]

Sneak Peek at BIA/Kelsey NEXT Show: 6 Things I’m Watching For

BIA/Kelsey’s December event has been local’s flagship, and always ahead of the curve in all of local’s iterations. It has been widely imitated, but never totally duplicated! I‘ve been producing it for a long time, but this year, handed it off in midstream. I’ll be moderating some great sessions, though, and the conference team has […]

DataSphere: ‘Online Coupons Prove Value to SMBs’

Local media companies have increasingly zeroed in on smaller SMBs for growth. In many cases, however, they don’t have the resources to go after them. Enter DataSphere, which handles telemarketing, content and search optimization for its growing list of media company partners, while harnessing the media company’s local brand in each market. The company was […]