The latest attempt to make hyperlocal a sustainable reality came today with Allbritton Communications’ launch of TBD.com, a hyper metro site for the Washington DC area. Allbritton, which has sunk “under $5 million” into the project to date, hopes it will grab hold of the DC audience in the same way that its [...]
Category Archives: TV/Radio
Yahoo’s Lem Lloyd on Gannett/Yahoo Deal
July 19, 2010 – 8:12 pm
Gannett’s local newspapers and TV stations will begin selling Yahoo inventory, considerably boosting the size of Yahoo’s local sales efforts. The deal, which involves 81 newspaper organizations and seven of its 23 TV stations– is similar to the efforts of Yahoo’s 800 member Newspaper Consortium.
But Gannett, notably, is staying separate from the Consortium. In [...]
Gannett Broadcasting Goes Hyperlocal via DataSphere
June 15, 2010 – 8:10 pm
DataSphere, which creates hyperlocal blogs and sells advertising packages to small businesses on behalf of local broadcasters, will now do the same for Gannett Broadcasting,
The deal initially covers ten of Gannett Broadcasting’s 19 markets, including Atlanta, Washington D.C., Tampa, Buffalo, Sacramento, Grand Rapids, Little Rock, Portland, ME and Macon, GA. Gannett is keeping the [...]
Yahoo Adds Valassis to Local Reseller Network
May 24, 2010 – 6:54 pm
Yahoo is seeking to extend direct marketing budgets online via a new deal with DM giant Valassis, which claims 15,000 advertisers and reaches 114 million shoppers.
The new effort adds another dimension to Yahoo’s local reachout, which currently focuses on newspapers and Yellow Pages. The Valassis relationship has the potential to bring its broadcaster [...]
‘Garage Sales Tracker’ Teams with Community Paper Sites
April 15, 2010 – 6:25 pm
There was a time when it looked like eBay would replace garage sales – or the Goodwill box. But putting things up for sale was probably too much work. In fact, garage sale postings in 2009 were up 80 percent on Craigslist last year.
Craigslist, Oodle and PennySaver have been among the leaders in online [...]
Fisher TV, DataSphere Team for 1,000 Hyperlocal Advertisers
February 10, 2010 – 12:41 am
DataSphere, a hyperlocal enabler and sales agent for local media companies, says that northwest TV and radio giant Fisher Communications has now sold more than 1,000 hyperlocal advertisers using Datasphere’s neighborhood -specific content and sales system. The system is now in more than 43 neighborhoods served by Fisher TV stations in Seattle, 40 neighborhoods in [...]
Outsell: Digital News More Cannibalistic Than Complementary
January 21, 2010 – 2:07 am
Digital media is more cannibalistic than complementary, and seriously eating into the demand for traditional news sources such as newspapers, TV and news magazines, according to the third annual survey of news users done by Outsell, Inc.
The survey findings, based on almost 3,000 consumers and fully detailed in Outsell’s “News Users 2009” report, written by [...]
