Peter Krasilovsky's

Local Onliner

Jan 20
2012

The Super Lineup at ILM East March 26-28 (Boston)

ILM East is coming back to Boston March 26-28 with a lineup of do-ers and innovators that are transforming and re-defining the local space. Highlights include a featured keynote from industry legend Ted Leonsis (Groupon Vice Chair/Amex Board Member/Sports team owner/AOL mastermind), along with keynotes/interviews from Jason Calacanis, Leslie Berland, Jay Herratti, Michael Zimbalist and …continue reading »

Categories: Conferences, Deals, HyperLocal, Journalism, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, TV/Radio, Verticals, Video

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Dec 19
2011

CBS Goes Deeper with Local Content Via Examiner.com Deal

CBS plans to build deeper local online content by commissioning specific local topics for articles from thousands of writers at Examiner.com. Both parties were mum about whether there is revenue sharing involved, but did note that writers will receive a different payment plan than they receive on Examiner.com. Leonard Brody, president of Clarity Digital, which …continue reading »

Categories: HyperLocal, TV/Radio

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Nov 22
2011

New at ILM West: Google, Facebook, SoLoMo Day +++

ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model of advertising and commerce (i.e. prepaid deals, reputation management, mobile app sales etc.). We’ve made some big additions …continue reading »

Categories: Classifieds, Conferences, Deals, Google, HyperLocal, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, TV/Radio, Verticals, Video, Yahoo, Yellow Pages

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Nov 15
2011

Matchbin Becomes Radiate Media; Focuses on Ad Network & Services

Matchbin has spent $10 million to acquire 800 radio and TV accounts from Navteq’s Radio and TV Group (formely Traffic.com). It has also raised $12 million for working assets from Silicon Valley Bank, and is rebranding the combined entity as Radiate Media. The money to acquire the Navteq broadcaster accounts came from Level Equity, Greycroft …continue reading »

Categories: Mobile, Money, TV/Radio

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Oct 18
2011

ClearChannel, Living Social Team for On-Air Deal Mentions

A new partnership between ClearChannel and Living Social is seeking to leverage the power of on air personalities on 500 Clear Chanel radio stations. The personalities will rap about the deals in unscripted segments. It would be interesting to know what the split is for something like this. The arrangement is described as a “commission.” …continue reading »

Categories: Deals, TV/Radio

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Oct 13
2011

Datasphere: New Focus on SMB ‘Adjacencies’ like Coupons, Events

We’ve long known that coupons provide real traction for SMB advertising. Nothing beats a customer walking through the door with a coupon in hand. But a lot of SMB website publishers haven’t really focused on them. DataSphere, on the other hand,,has had a coupons product for some time. But it only recently has really zeroed …continue reading »

Categories: HyperLocal, Sales Channels, TV/Radio

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Jun 27
2011

Small Market Deals: A Talk with Deal Garden

The big destination deal sites such as Groupon and Living Social have developed sites in most of the 150 or so large and medium markets in the U.S. How about markets with populations less than 250,000? There are 84 markets with populations between 150,000 and 249,000, and 121 markets between 100,00 and 149,000. The major …continue reading »

Categories: Deals, TV/Radio

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