The latest attempt to make hyperlocal a sustainable reality came today with Allbritton Communications’ launch of TBD.com, a hyper metro site for the Washington DC area. Allbritton, which has sunk “under $5 million” into the project to date, hopes it will grab hold of the DC audience in the same way that its [...]
Category Archives: TV/Radio
Yahoo’s Lem Lloyd on Gannett/Yahoo Deal
Gannett’s local newspapers and TV stations will begin selling Yahoo inventory, considerably boosting the size of Yahoo’s local sales efforts. The deal, which involves 81 newspaper organizations and seven of its 23 TV stations– is similar to the efforts of Yahoo’s 800 member Newspaper Consortium.
But Gannett, notably, is staying separate from the Consortium. In [...]
Yahoo Adds Valassis to Local Reseller Network
Yahoo is seeking to extend direct marketing budgets online via a new deal with DM giant Valassis, which claims 15,000 advertisers and reaches 114 million shoppers.
The new effort adds another dimension to Yahoo’s local reachout, which currently focuses on newspapers and Yellow Pages. The Valassis relationship has the potential to bring its broadcaster [...]
‘Garage Sales Tracker’ Teams with Community Paper Sites
There was a time when it looked like eBay would replace garage sales – or the Goodwill box. But putting things up for sale was probably too much work. In fact, garage sale postings in 2009 were up 80 percent on Craigslist last year.
Craigslist, Oodle and PennySaver have been among the leaders in online [...]
Fisher TV, DataSphere Team for 1,000 Hyperlocal Advertisers
DataSphere, a hyperlocal enabler and sales agent for local media companies, says that northwest TV and radio giant Fisher Communications has now sold more than 1,000 hyperlocal advertisers using Datasphere’s neighborhood -specific content and sales system. The system is now in more than 43 neighborhoods served by Fisher TV stations in Seattle, 40 neighborhoods in [...]










