Local media companies have increasingly zeroed in on smaller SMBs for growth. In many cases, however, they don’t have the resources to go after them. Enter DataSphere, which handles telemarketing, content and search optimization for its growing list of media company partners, while harnessing the media company’s local brand in each market. The company was …continue reading »
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and focus on running the company’s conference division, and the Marketplaces research program.