Peter Krasilovsky's

Local Onliner

Jun 2
2011

NBC’s Sean Monzet: NBC O&O Sites Focus on Verticals, Social and Hyperlocal

NBC’s local websites for its 10 owned-and-operated stations have effectively lowered the average age of users from 44 to 33, boosted the average time spent on site to 12 minutes, and grown its user base to 10 million unique visitors, according to NBC San Diego Director of Integrated Media Sean Monzet, who was speaking at …continue reading »

Categories: HyperLocal, Misc, TV/Radio, Verticals

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Jan 31
2011

Regional Help Wanted Founder Creates ‘Digital ValPak’-like Service

Angie’s List, Kudzu and The Washington Post’s new ServiceAlley are providing group buying promotions for home and trade services. But is group buying the right paradigm for home and trade services? Regional Help Wanted Co Founder Eric Straus says “no.” Instead, Straus has launched 10LocalCoupons.com, which offers home and trade services the ability to include …continue reading »

Categories: Deals, Sales Channels, Shopping/Transactions, TV/Radio

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Jan 10
2011

Triton, Deal Current Launch Deal a Day for Radio Stations

The interrelationship of daily deals with TV and radio stations and newspapers intrigues us with potential. While not a big factor, traditional media companies can parlay their brand name, promotional power, sales forces –and Web sites — to reach new merchants that never would have otherwise advertised with them. Second Street Media, Tippr, TownHog and …continue reading »

Categories: Deals, Sales Channels, TV/Radio

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Nov 30
2010

NBCU to Launch ‘The 20′ Top Local Twitterers

Local media brands continue to look for ways to populate their sites with local bloggers and Twitterers. In return, they provide them with a bigger platform. The latest to jump into the game is NBC Universal, which Paid Content reports has developed “The 20” to highlight selected Twitters in all ten of the markets where …continue reading »

Categories: Social Media, TV/Radio

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Oct 28
2010

CityVoter Now in 25 Cities; Boosts ‘Best Of’ With Games, Deals

CityVoter, the provider of a “best of” platform for broadcasters, is now in 25 cities, working with key TV station groups such as Belo, McGraw Hill and Tribune. The five-year-old, 12 person service, which is backed by Allen & Co., has gone through a few incarnations along the way. Most significantly, while it has an …continue reading »

Categories: Social Media, TV/Radio

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Sep 8
2010

Gannett’s ‘Deal Chicken’ Goes it Alone in Arizona

The deal a day model thrives on the power of its email list, sales channels, promotion, clever copywriting and vendor selection. Newspapers and TV stations should be especially well positioned to leverage these strengths, right? Many, in fact, are diving in to deal a day via partner relationships with Groupon and LivingSocial, or vendor relationships …continue reading »

Categories: Deals, Newspapers, Sales Channels, Shopping/Transactions, TV/Radio

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Aug 10
2010

Allbritton’s TBD.com (and TBD TV) Launch in DC

The latest attempt to make hyperlocal a sustainable reality came today with Allbritton Communications’ launch of TBD.com, a hyper metro site for the Washington DC area. Allbritton, which has sunk “under $5 million” into the project to date, hopes it will grab hold of the DC audience in the same way that its Politico has …continue reading »

Categories: HyperLocal, Newspapers, TV/Radio

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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