Peter Krasilovsky's

Local Onliner

May 18
2012

June’s ‘Local’ Events: One Hot Month

The June calendar is definitely filling in. It is the most active month in memory. I’ll be attending five events – three in San Francisco, two in San Diego. As Richard Rogers says: “June is bustin’ out all over.” In San Francisco, we’ll be at StreetFight Summit West on June 5. Get a 20% discount …continue reading »

Categories: Conferences, Misc

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Apr 20
2012

Local Onliner Bookshelf: The Executive B2B Executive Playbook

Business to Consumer (B2C) companies have tried to invade the Business to Business (B2B) space in multiple instances; almost always with disasterous results. The logic for B2C companies is always there: move up the value chain with great big accounts that require no branding efforts. But they don’t work. What are the secrets of B2B? …continue reading »

Categories: Misc, Sales Channels

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Mar 13
2012

Constant Contact Founder Randy Parker: ‘Stop the Fragmentation, SMBs Can’t Cope’

The arrival of Groupon and Living Social four years ago appeared to be a no money down, fail-safe way to get ahold of small business accounts. But the followup hasn’t been easy, and the race to win SMB accounts is still anybody’s to win. In fact, there is no single “disruptive” door into the marketplace …continue reading »

Categories: Misc, Technology

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Feb 28
2012

Reply’s MerchantCircle Relaunches; Heavier Consumer Focus, Less on Listings

MerchantCircle, which was sold to Reply.com in May 2011, continues to rethink the traditional Yellow Pages small business model. The company today unveils a web site that is less oriented towards directory listings, and more oriented – it hopes — towards winning more consumer traffic, generating more SMB leads, and better monetization. While the new …continue reading »

Categories: Misc, Social Media, Yellow Pages

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Feb 1
2012

Devore’s Advice to Entrepreneurs: Be Wary of Local

Local isn’t easy, or even worthwhile. Chris Devore, Seattle-based co-founder of Judy’s Book, wants to remind entrepreneurs to stay away. In a new blog post, Devore gives three top reasons NOT to do a local + Online startup: 1- There’s no money in it 2- It doesn’t scale 3- It’s too obvious. “ Combine expensive, …continue reading »

Categories: Misc

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Nov 3
2011

ILM West Update: We’ve Added Great Speakers, Great Sessions

We’ve been having a lot of fun putting together the ILM West conference December 12-14 in San Francisco. As noted in our Webinar yesterday (

Categories: Conferences, Misc

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Oct 31
2011

Surowiecki: The ‘Myth’ of Small Business as Economy Driver

It is an article of faith that small businesses drive the U.S. economy, acting as incubators of innovation, and leading all forms of employment growth, especially for immigrants determined to raise their living standards. I’ll always remember New York Mayor Rudy Giuliani citing New York’s surging immigrant base as the source of the city’s booming …continue reading »

Categories: Misc

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