Peter Krasilovsky's

Local Onliner

Feb 1
2012

Devore’s Advice to Entrepreneurs: Be Wary of Local

Local isn’t easy, or even worthwhile. Chris Devore, Seattle-based co-founder of Judy’s Book, wants to remind entrepreneurs to stay away. In a new blog post, Devore gives three top reasons NOT to do a local + Online startup: 1- There’s no money in it 2- It doesn’t scale 3- It’s too obvious. “ Combine expensive, …continue reading »

Categories: Misc

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Nov 3
2011

ILM West Update: We’ve Added Great Speakers, Great Sessions

We’ve been having a lot of fun putting together the ILM West conference December 12-14 in San Francisco. As noted in our Webinar yesterday (

Categories: Conferences, Misc

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Oct 31
2011

Surowiecki: The ‘Myth’ of Small Business as Economy Driver

It is an article of faith that small businesses drive the U.S. economy, acting as incubators of innovation, and leading all forms of employment growth, especially for immigrants determined to raise their living standards. I’ll always remember New York Mayor Rudy Giuliani citing New York’s surging immigrant base as the source of the city’s booming …continue reading »

Categories: Misc

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Oct 27
2011

InfoGroup Survey: Facebook ‘Important’ to 44 percent of SMBs

Facebook has become an important marketing channel to SMBs, according to InfoGroup’s quarterly Small Business Marketing Outlook. Twenty percent of those surveyed said Facebook was extremely/very important, and 24 percent said it was somewhat important. Twitter’s important, too. Twenty-four percent said Twitter was either somewhat or very important. Local coupon sites were also cited by …continue reading »

Categories: Misc, Social Media

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Oct 12
2011

Local Offer Network, Cardinal Health Partner for B2B Deals

As deals verticalize, we’re intrigued by opportunities for B2B plays. MarketSharing is offering deals tailored for SMBs (office cleaning discounts, office copier repair, etc.). Now, Cardinal Health, a Fortune 20 company, has launched a pilot with Local Offer Network to provide up to 70 percent off professional health practitioner “consumables,” such as medical gloves, hand …continue reading »

Categories: Deals, Misc, Verticals

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Oct 6
2011

Steve Jobs and The Technologies of Freedom

I was never into the black turtlenecks and the cult that grew around him. But if he wasn’t inspirational, then nobody is. Pushing the envelope on tech…coming back from being fired….the way he handled his sickness. It isn’t well remembered, of course, but Apple had made an early stab at being an online service: EWorld. …continue reading »

Categories: Misc

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Aug 23
2011

Espinosa’s New Project: ‘Appetizer,’ a Mobile App for Restaurants

Fresh on the heels of the sale of Backyard, a local offers company to Pixelfish, entrepreneur Steve Espinosa has assembled a new team to develop “Appetizer,” a new mobile-centric service that enables restaurants to offer instant deals via push notifications. Using the service, which costs $9.95 per month, restaurants can also add menu items and …continue reading »

Categories: Misc, Mobile, Verticals

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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