Peter Krasilovsky's

Local Onliner

Dec 30
2012

CMO.com’s Expert Panel: 2013 All About ‘Better Data’ and ‘Better Content’

At this time of year, a lot of us in the analysis and strategic research world are thinking about our predictions for 2013. Some of our predictions will be based on data trends; other predictions will be based on gut instinct vis a vis the relationships between marketing developments, tech developments, and the players that …continue reading »

Categories: Misc, Social Media

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Sep 6
2012

Gannett Gets into Mobile Loyalty Space via Key Ring

In the loyalty space, we’re closely watching how major tech players are vertically integrating loyalty offerings into their SMB product suite. Google, Facebook and Amazon each have acquired loyalty startups and will likely make them part of their SMB suite. But how about media companies, which can add the power of their promotional reach? Today, …continue reading »

Categories: Deals, Misc, Mobile

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May 18
2012

June’s ‘Local’ Events: One Hot Month

The June calendar is definitely filling in. It is the most active month in memory. I’ll be attending five events – three in San Francisco, two in San Diego. As Richard Rogers says: “June is bustin’ out all over.” In San Francisco, we’ll be at StreetFight Summit West on June 5. Get a 20% discount …continue reading »

Categories: Conferences, Misc

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May 18
2012

WIth CEO’s Departure, Yahoo Ends its Fast Shift to New Commerce

That was quick. Yahoo’s radical shift to a new Commerce/ Marketplaces strategy – announced in mid April — has abruptly ended with the resignation of CEO and former PayPal head Scott Thompson, and SVP Sam Shrauger, his PayPal colleague who had been brought in last month to implement the plan. As advocates of pursuing “non-advertising” …continue reading »

Categories: Misc

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Apr 20
2012

Local Onliner Bookshelf: The Executive B2B Executive Playbook

Business to Consumer (B2C) companies have tried to invade the Business to Business (B2B) space in multiple instances; almost always with disasterous results. The logic for B2C companies is always there: move up the value chain with great big accounts that require no branding efforts. But they don’t work. What are the secrets of B2B? …continue reading »

Categories: Misc, Sales Channels

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Mar 13
2012

Constant Contact Founder Randy Parker: ‘Stop the Fragmentation, SMBs Can’t Cope’

The arrival of Groupon and Living Social four years ago appeared to be a no money down, fail-safe way to get ahold of small business accounts. But the followup hasn’t been easy, and the race to win SMB accounts is still anybody’s to win. In fact, there is no single “disruptive” door into the marketplace …continue reading »

Categories: Misc, Technology

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Feb 28
2012

Reply’s MerchantCircle Relaunches; Heavier Consumer Focus, Less on Listings

MerchantCircle, which was sold to Reply.com in May 2011, continues to rethink the traditional Yellow Pages small business model. The company today unveils a web site that is less oriented towards directory listings, and more oriented – it hopes — towards winning more consumer traffic, generating more SMB leads, and better monetization. While the new …continue reading »

Categories: Misc, Social Media, Yellow Pages

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