Peter Krasilovsky's

Local Onliner

Jun 28
2011

The ‘Common Elements of Successful Promotions’

We’ve been focused so much on Deal a Day, that we sometimes forget that Deal a Day is just part of the mix when it comes to successful SMB promotions. Seth Gardenswartz of SpaBoom, a provider of promotion services for spas and restaurants, held a helpful Webinar last week that stressed the six “common elements …continue reading »

Categories: Deals, Misc, Verticals

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Jun 20
2011

HopStop Ramps Up Directions Portal; Adds New Markets, Partners

HopStop, a directions portal that competes in the segment against an ever-building Google Maps, today announced its plans to fight the Big G, including new markets, content partners and features. The 20 person site, which gets about 1/3 of its traffic from destination and SEO traffic, and 1/3 from affiliate partners, has added 20 markets …continue reading »

Categories: Google, Misc

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Jun 2
2011

NBC’s Sean Monzet: NBC O&O Sites Focus on Verticals, Social and Hyperlocal

NBC’s local websites for its 10 owned-and-operated stations have effectively lowered the average age of users from 44 to 33, boosted the average time spent on site to 12 minutes, and grown its user base to 10 million unique visitors, according to NBC San Diego Director of Integrated Media Sean Monzet, who was speaking at …continue reading »

Categories: HyperLocal, Misc, TV/Radio, Verticals

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Apr 29
2011

Local Onliner Bookshelf: ‘The Information,’ by James Gleick

“The Information – a history, a theory, a flood,” the new master-work from science writer James Gleick, examines the origins of communications and its impact and integration into fields as diverse as physics, electrical engineering, mathematics and even biology. It’s a fascinating trip that takes the reader from the superior speed and clarity of Talking …continue reading »

Categories: Misc

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Apr 19
2011

Launch of New Local Onliner Design

They say that blogs are over in the Twitter age, but after six years, and 1,185 posts, I keep pushing on with Local Onliner. Writing it keeps me up to speed with industry influencers, helps me think things through, and is a nice break from my regular analysis. Today, my talented-and-award winning designer Daniel Amara …continue reading »

Categories: Misc

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Mar 30
2011

Thanks to our BIA/Kelsey Community for Great ILM East Show

Many thanks to our BIA/Kelsey community for the great success of ILM East last week in Boston. We appreciate that there was a ton of competition for people’s time, and we still managed a great showing (final tally: 455 participants). It was truly a great event with great learning and networking, and for me, a …continue reading »

Categories: Conferences, Misc

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Mar 29
2011

Newspapers Going Private Label Route for Deals

McClatchy Newspapers surprised everyone last July when it opted to let the fox into the chicken coop by signing up with Groupon for local deals. At the time, McClatchy Interactive head Chris Hendricks saw it as a net plus for both companies. “They’ve got their space,” but McClatchy offered Groupon more “entry points” to readers …continue reading »

Categories: Deals, Misc, Newspapers

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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