Peter Krasilovsky's

Local Onliner

Oct 27
2011

InfoGroup Survey: Facebook ‘Important’ to 44 percent of SMBs

Facebook has become an important marketing channel to SMBs, according to InfoGroup’s quarterly Small Business Marketing Outlook. Twenty percent of those surveyed said Facebook was extremely/very important, and 24 percent said it was somewhat important. Twitter’s important, too. Twenty-four percent said Twitter was either somewhat or very important. Local coupon sites were also cited by …continue reading »

Categories: Misc, Social Media

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Oct 12
2011

Local Offer Network, Cardinal Health Partner for B2B Deals

As deals verticalize, we’re intrigued by opportunities for B2B plays. MarketSharing is offering deals tailored for SMBs (office cleaning discounts, office copier repair, etc.). Now, Cardinal Health, a Fortune 20 company, has launched a pilot with Local Offer Network to provide up to 70 percent off professional health practitioner “consumables,” such as medical gloves, hand …continue reading »

Categories: Deals, Misc, Verticals

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Oct 6
2011

Steve Jobs and The Technologies of Freedom

I was never into the black turtlenecks and the cult that grew around him. But if he wasn’t inspirational, then nobody is. Pushing the envelope on tech…coming back from being fired….the way he handled his sickness. It isn’t well remembered, of course, but Apple had made an early stab at being an online service: EWorld. …continue reading »

Categories: Misc

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Aug 23
2011

Espinosa’s New Project: ‘Appetizer,’ a Mobile App for Restaurants

Fresh on the heels of the sale of Backyard, a local offers company to Pixelfish, entrepreneur Steve Espinosa has assembled a new team to develop “Appetizer,” a new mobile-centric service that enables restaurants to offer instant deals via push notifications. Using the service, which costs $9.95 per month, restaurants can also add menu items and …continue reading »

Categories: Misc, Mobile, Verticals

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Jun 28
2011

The ‘Common Elements of Successful Promotions’

We’ve been focused so much on Deal a Day, that we sometimes forget that Deal a Day is just part of the mix when it comes to successful SMB promotions. Seth Gardenswartz of SpaBoom, a provider of promotion services for spas and restaurants, held a helpful Webinar last week that stressed the six “common elements …continue reading »

Categories: Deals, Misc, Verticals

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Jun 20
2011

HopStop Ramps Up Directions Portal; Adds New Markets, Partners

HopStop, a directions portal that competes in the segment against an ever-building Google Maps, today announced its plans to fight the Big G, including new markets, content partners and features. The 20 person site, which gets about 1/3 of its traffic from destination and SEO traffic, and 1/3 from affiliate partners, has added 20 markets …continue reading »

Categories: Google, Misc

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Jun 2
2011

NBC’s Sean Monzet: NBC O&O Sites Focus on Verticals, Social and Hyperlocal

NBC’s local websites for its 10 owned-and-operated stations have effectively lowered the average age of users from 44 to 33, boosted the average time spent on site to 12 minutes, and grown its user base to 10 million unique visitors, according to NBC San Diego Director of Integrated Media Sean Monzet, who was speaking at …continue reading »

Categories: HyperLocal, Misc, TV/Radio, Verticals

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