Peter Krasilovsky's

Local Onliner

Apr 19
2011

Launch of New Local Onliner Design

They say that blogs are over in the Twitter age, but after six years, and 1,185 posts, I keep pushing on with Local Onliner. Writing it keeps me up to speed with industry influencers, helps me think things through, and is a nice break from my regular analysis. Today, my talented-and-award winning designer Daniel Amara …continue reading »

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Mar 30
2011

Thanks to our BIA/Kelsey Community for Great ILM East Show

Many thanks to our BIA/Kelsey community for the great success of ILM East last week in Boston. We appreciate that there was a ton of competition for people’s time, and we still managed a great showing (final tally: 455 participants). It was truly a great event with great learning and networking, and for me, a …continue reading »

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Mar 29
2011

Newspapers Going Private Label Route for Deals

McClatchy Newspapers surprised everyone last July when it opted to let the fox into the chicken coop by signing up with Groupon for local deals. At the time, McClatchy Interactive head Chris Hendricks saw it as a net plus for both companies. “They’ve got their space,” but McClatchy offered Groupon more “entry points” to readers …continue reading »

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Mar 24
2011

ILM East: Reply.com’s Sean Fox and Rebirth of Leads as Marketplaces

Lead generation has gotten a bad reputation because leads can be inexact, old and sold to too many players. But the new model of a leads marketplace with auctioned leads to the highest bidders can keep them fresh and responsive. Reply.com COO Sean Fox said that leads are under-appreciated, given “how effective they can be …continue reading »

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Mar 24
2011

ILM East: Eventbrite, Goby and How Social Media Transforms Events

Events and “recreational discovery” are being transformed by social media, as evidenced by the development of Eventbrite, a new ticketing platform, and Goby, which helps consumers find things to do, including travel. Eventbrite CEO Kevin Hartz noted that his company, founded in 2006, produced gross ticket sales “approaching a half billion dollars” plus thousands of …continue reading »

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Mar 17
2011

Living Social Deal of the Day: They’ll Match $5 Japan Donation

Here’s a good deal: Donate $5 for Japan Relief to the U.S. Red Cross, and Living Social will match it (up to $1 million). If you are already registered with Living Social, it’s as easy as 1-2-3. “Due to Friday’s 9.0-magnitude earthquake, tsunami, and subsequent after shocks, Japan is suffering from what its prime minister …continue reading »

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Mar 13
2011

ILM East: One Week Countdown

We’re greatly looking forward to seeing everyone in Boston at ILM East March 21-23 (i.e. Monday-Wed). Boston Globe Publisher Chris Mayer is set to welcome everybody to Beantown, and discuss Boston.com’s local search, city guide and mobile services. Then we’ll hear from David Weinberger, one of the leading thinkers in social media; FourSquare’s Evan Cohen; …continue reading »

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