Local Market Launch Pushes on Discovery for National Brands, Local Markets

National brands, franchises and multi-location outlets often lose business by only providing standard name/address/phone number information, instead of focusing more on discovery search, says Local Market Launch CMO Gideon Rubin. “Name, address, phone information only represents 15 percent of searches. If you know ‘Subway,’ you can look it up,” he says. But the real market […]

‘National Brands, Local Marketing’: BIA/Kelsey’s Spring Event is May 7-9 in Atlanta

BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2 ½ Day event is expected to be the largest gathering of national brands and local marketing players that has ever taken place. Brands, franchises, […]

BIA/Kelsey Presents ‘Enlisting SMBs for Card Linked Offers’ at CardlinX Forum April 7

Local marketing has increasingly been about non-advertising channels, including Web sites, reputation management, social media, prepaid promotions and big data analytics. In recent months, much of our attention has been on the leveraging of card payment information before, during and after transactions – especially for promotions and analytics. Card-linked offers and transaction marketing will only […]