Ad agencies have never really been a major part of the world of local online advertising. Apart from some geotargeting for their national and regional clients, they haven’t paid much attention to the many opportunities in local (geo-target banners, local search, couponing,directory and social).
Where there has been agency support, it has been largely on the [...]
Category Archives: Research
Geomentum: ReThinking Ad Agencies and Local
August 23, 2010 – 9:23 pm
ComScore: Women Use Interactive Local Media Differently
July 28, 2010 – 11:06 pm
We know that certain Web phenomenon are women driven. Groupon and DailyCandy, for instance, are heavily dominated by women; Facebook to a lesser degree. Gilt Groupe, the high end “flash sales” fashion site, is more of a women’s thing (although a surprising number of men also use it). Local community news and school information is [...]
ComScore’s Top 10 Online Newspaper Companies (By Usage)
June 16, 2010 – 11:09 pm
Newspapers aren’t doing well, but they still represent one of the leading ways to reach audiences, online as well as in print. New data from ComScore Media Metrix, apparently released to coincide with Editor and Publisher’s Interactive Media Conference taking place in Las Vegas, showed that 57 percent of Internet users in the U.S. looked [...]
Pew: 1 of 5 Neighbors Communicate Digitally
June 10, 2010 – 10:28 pm
“Neighbors Online,” a new study from the Pew Research Center for the People and the Press, has found that 20 percent are using digital tools such as email, texting and social networks to communicate with their neighbors. Twenty two percent have signed up to receive local issue alerts via email or SMS.
Eleven percent also report [...]
Yodle CEO Co-Authors ‘Local Online Advertising for Dummies’
April 12, 2010 – 4:14 pm
I like the “For Dummies” series a lot — more than 1,700 different Dummies books have been published since 1991. But it never occurred to me that there could be a volume geared towards Local Online Advertising. It occurred to Yodle CEO Court Cunningham, who has now co-authored “Local Online Advertising for Dummies” with business [...]
MerchantCircle Index: Mixed Awareness Levels for Local Players
March 11, 2010 – 8:01 pm
MerchantCircle’s Merchant Index tracks merchant confidence in the economy (low). But it also yields some unexpected “real world” insight into merchant awareness and use of their local online marketing options.
The Index is based on 11,000+ email respondents , so there is likely to be an online bias in the results. Of its 1.1 million registered [...]
InfoGroup on Merchant Supplied Data: Useful, but No Substitute
March 4, 2010 – 6:39 pm
Merchant data sent in by fans of merchants and from merchants themselves is becoming increasingly important. Can it be relied on as a main source, or should it only complement listings data from the big three providers –InfoGroup, Acxiom and Localeze?
We talked to InfoGroup VP of Business Development Pankaj Mathur about it. Not [...]
