New Event: ‘The B2SMB Summit’ Focuses on Scaling SMB Sales Solutions

For all those that say that selling and engaging SMBs is critical but has to “scale”…here’s an exciting and unique new event on Business-to-SMB sales solutions. Powered by our friends at BizHive and sponsored by Business.com, The B2SMB Summit (Business to SMB) takes place Oct. 3-4 in Chicago at 1871 Accelerator (Precon) and Revel Fulton. […]

Borrell: Local Media Share of Local Digital Advertising is Down to 18%

The steady growth of local digital advertising has largely been driven by Facebook and Google, which account for 77 percent of all local digital revenue, per new research from Borrell Associates. Borrell notes that other national pureplays also play an out-sized role in local digital sales, including companies like Bing, Twitter, AutoTrader, HomeAdvisor and LinkedIn. […]

MarTech Conference: ‘Beyond Advertising’ Social and Commerce Role Grows

MarTech –Marketing Technology — takes all the social and commerce developments we’ve sometimes called “Web 3.0,” and put them under one roof. It takes into account not only ads, click-throughs and promotion — AdTech — but content and experience, social and relationships, commerce and sales, data and management. What does it change? Potentially everything. During […]

Hearst’s Rob Barrett on The Strategic Use of Big Data

The strategic use of Big Data surely hasn’t rescued the news industry, but its smart application has given some media companies a chance to grow. At Borrell’s Local Online Advertising Conference 2017 in New York this week, McClatchy SVP of Innovation Chris Hendricks said that the use of data allowed the company to squeeze more […]

Media Cos Shifting ‘Labs’ Towards Productization, Revenue

Media companies – like their counterparts in Software, Hardware, FinTech, Telecom, Retail, Travel and Insurance – are seeking to get a jump on potential disruptions (and disruptors) with media labs focused on changes in technology, consumer habits, distribution and industry scale. Some are investing in next generation companies. Others have contributed to forward looking efforts […]

Making Next Generation Labs Front and Center

Many companies engage in “innovation theater,” where they showcase a new generation of products to highlight an executive’s vision, impress shareholders and investors, win favorable press, build their brand, and fake out the competition. Elon Musk has proved himself to be a master of innovation theater, most recently by showcasing the Hyperloop magnetic train connecting […]

6 ‘Local’ Truisms (+ Previews of Borrell LOAC, LSA Shows)

We’ve probably looked at local from every side: social, brands/location, data/analytics, mobile, search, marketplaces and community. Through it all, some truisms have developed about local: 1. Facebook should be part of every solution. And Google generally is. 2. Vertical beats horizontal for better search and content 3. Location-specific search drives the most transactions, especially for […]