Borrell’s Local Forecast: Digital Surpasses Traditional in 2017

Local ad sales will earn $143.6 Billion in 2017, with digital channels representing a larger chunk than traditional media for the first time, according to a new forecast by Borrell Associates. The forecast was developed from Borrell’s midyear survey of 7,500 SMBs and 250 media companies. Digital will jump 22.4% in 2017 to $80.7 Billion, […]

SMB Trust Index: Google “46”; Facebook “24”

Do SMBs think they “like” Facebook more than Google? That’s one theory…that Facebook has leapt ahead of Google by offering the free business page, universal penetration, and simple to use, affordable ad options. Such goodwill would theoretically help Facebook as it increasingly competes with Google for SMB marketing dollars. But hold on: that’s not exactly […]

TSYS Survey: Mobile Apps Drive The New Payments Environment

Mobile apps geared towards wallets and collections of offers – but not necessarily making purchases –are a major driver of the new payments environment, according to TSYS’ 5th Annual U.S. consumer payment survey of 1,000 U.S. consumers who have both debit and credit cards. TSYS is a leading payments processor. It is a grouping that […]

Back to My Roots: Setting Up My Own Research and Consulting Shop

Effective October 1, my role with BIA/Kelsey will change from “Chief Analyst and VP” to “Advisor and Local Expert.” The change allows me to refocus on specific research and consulting areas and work on a case-by-case basis with chosen clients. I’ll be using Local Onliner as my hub for all communications. Working with BIA/Kelsey has […]

Review: Planet Retail’s Report on The Future of Shopping

We lose track of the incremental changes in our culture that digital has wrought. But shopping has really changed. The core components of shopping — Search and discovery, promotions, prices, inventory, instore browsing, checkout, pickup and delivery, store locations and maps –have each shifted with the rise of Internet access, Wifi, big data and cloud-based […]