Peter Krasilovsky's

Local Onliner

Nov 22
2011

New at ILM West: Google, Facebook, SoLoMo Day +++

ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model of advertising and commerce (i.e. prepaid deals, reputation management, mobile app sales etc.). We’ve made some big additions …continue reading »

Categories: Classifieds, Conferences, Deals, Google, HyperLocal, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, TV/Radio, Verticals, Video, Yellow Pages

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May 11
2011

Review: ‘The Story So Far — What We Know About the Business of Digital Journalism’

Whenever one writes about the future of newspapers and other news organizations, a voice in the back of your head says: “they’ve tried that already and it didn’t work.” Fifteen years into the digital revolution, that’s the dilemma confronting the news industry as it once again revisits possible solutions. Thankfully, no one is giving up. …continue reading »

Categories: HyperLocal, Newspapers, Research

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Aug 23
2010

Geomentum: ReThinking Ad Agencies and Local

Ad agencies have never really been a major part of the world of local online advertising. Apart from some geotargeting for their national and regional clients, they haven’t paid much attention to the many opportunities in local (geo-target banners, local search, couponing,directory and social). Where there has been agency support, it has been largely on …continue reading »

Categories: Research, Verticals

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Jul 28
2010

ComScore: Women Use Interactive Local Media Differently

We know that certain Web phenomenon are women driven. Groupon and DailyCandy, for instance, are heavily dominated by women; Facebook to a lesser degree. Gilt Groupe, the high end “flash sales” fashion site, is more of a women’s thing (although a surprising number of men also use it). Local community news and school information is …continue reading »

Categories: Research, Social Media

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Jun 16
2010

ComScore’s Top 10 Online Newspaper Companies (By Usage)

Newspapers aren’t doing well, but they still represent one of the leading ways to reach audiences, online as well as in print. New data from ComScore Media Metrix, apparently released to coincide with Editor and Publisher’s Interactive Media Conference taking place in Las Vegas, showed that 57 percent of Internet users in the U.S. looked …continue reading »

Categories: Newspapers, Research

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Jun 10
2010

Pew: 1 of 5 Neighbors Communicate Digitally

“Neighbors Online,” a new study from the Pew Research Center for the People and the Press, has found that 20 percent are using digital tools such as email, texting and social networks to communicate with their neighbors. Twenty two percent have signed up to receive local issue alerts via email or SMS. Eleven percent also …continue reading »

Categories: HyperLocal, Research

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Apr 12
2010

Yodle CEO Co-Authors ‘Local Online Advertising for Dummies’

I like the “For Dummies” series a lot — more than 1,700 different Dummies books have been published since 1991. But it never occurred to me that there could be a volume geared towards Local Online Advertising. It occurred to Yodle CEO Court Cunningham, who has now co-authored “Local Online Advertising for Dummies” with business …continue reading »

Categories: Research

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