Peter Krasilovsky's

Local Onliner

Jul 28
2010

ComScore: Women Use Interactive Local Media Differently

We know that certain Web phenomenon are women driven. Groupon and DailyCandy, for instance, are heavily dominated by women; Facebook to a lesser degree. Gilt Groupe, the high end “flash sales” fashion site, is more of a women’s thing (although a surprising number of men also use it). Local community news and school information is …continue reading »

Categories: Research, Social Media

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Jun 16
2010

ComScore’s Top 10 Online Newspaper Companies (By Usage)

Newspapers aren’t doing well, but they still represent one of the leading ways to reach audiences, online as well as in print. New data from ComScore Media Metrix, apparently released to coincide with Editor and Publisher’s Interactive Media Conference taking place in Las Vegas, showed that 57 percent of Internet users in the U.S. looked …continue reading »

Categories: Newspapers, Research

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Jun 10
2010

Pew: 1 of 5 Neighbors Communicate Digitally

“Neighbors Online,” a new study from the Pew Research Center for the People and the Press, has found that 20 percent are using digital tools such as email, texting and social networks to communicate with their neighbors. Twenty two percent have signed up to receive local issue alerts via email or SMS. Eleven percent also …continue reading »

Categories: HyperLocal, Research

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Apr 12
2010

Yodle CEO Co-Authors ‘Local Online Advertising for Dummies’

I like the “For Dummies” series a lot — more than 1,700 different Dummies books have been published since 1991. But it never occurred to me that there could be a volume geared towards Local Online Advertising. It occurred to Yodle CEO Court Cunningham, who has now co-authored “Local Online Advertising for Dummies” with business …continue reading »

Categories: Research

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Mar 11
2010

MerchantCircle Index: Mixed Awareness Levels for Local Players

MerchantCircle’s Merchant Index tracks merchant confidence in the economy (low). But it also yields some unexpected “real world” insight into merchant awareness and use of their local online marketing options. The Index is based on 11,000+ email respondents , so there is likely to be an online bias in the results. Of its 1.1 million …continue reading »

Categories: Research

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Mar 4
2010

InfoGroup on Merchant Supplied Data: Useful, but No Substitute

Merchant data sent in by fans of merchants and from merchants themselves is becoming increasingly important. Can it be relied on as a main source, or should it only complement listings data from the big three providers –InfoGroup, Acxiom and Localeze? We talked to InfoGroup VP of Business Development Pankaj Mathur about it. Not surprisingly, …continue reading »

Categories: Research, Social Media

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Feb 4
2010

All-Star Lineup at Marketplaces 2010, March 22-24, San Diego

Marketplaces 2010 takes place just 7 weeks from now in San Diego (March 22-24). We are putting the finishing touches on the program, and have added MANY exciting new speakers in just the past few weeks. The event is totally dedicated to the higher value/conversion/engagement ethos of vertical media. For sure, this isn’t one size …continue reading »

Categories: Classifieds, Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Money, Newspapers, Research, Shopping/Transactions, Social Media, Technology, Verticals, Video

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