Peter Krasilovsky's

Local Onliner

Apr 12
2010

Yodle CEO Co-Authors ‘Local Online Advertising for Dummies’

I like the “For Dummies” series a lot — more than 1,700 different Dummies books have been published since 1991. But it never occurred to me that there could be a volume geared towards Local Online Advertising. It occurred to Yodle CEO Court Cunningham, who has now co-authored “Local Online Advertising for Dummies” with business …continue reading »

Categories: Research

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Mar 11
2010

MerchantCircle Index: Mixed Awareness Levels for Local Players

MerchantCircle’s Merchant Index tracks merchant confidence in the economy (low). But it also yields some unexpected “real world” insight into merchant awareness and use of their local online marketing options. The Index is based on 11,000+ email respondents , so there is likely to be an online bias in the results. Of its 1.1 million …continue reading »

Categories: Research

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Mar 4
2010

InfoGroup on Merchant Supplied Data: Useful, but No Substitute

Merchant data sent in by fans of merchants and from merchants themselves is becoming increasingly important. Can it be relied on as a main source, or should it only complement listings data from the big three providers –InfoGroup, Acxiom and Localeze? We talked to InfoGroup VP of Business Development Pankaj Mathur about it. Not surprisingly, …continue reading »

Categories: Research, Social Media

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Feb 4
2010

All-Star Lineup at Marketplaces 2010, March 22-24, San Diego

Marketplaces 2010 takes place just 7 weeks from now in San Diego (March 22-24). We are putting the finishing touches on the program, and have added MANY exciting new speakers in just the past few weeks. The event is totally dedicated to the higher value/conversion/engagement ethos of vertical media. For sure, this isn’t one size …continue reading »

Categories: Classifieds, Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Money, Newspapers, Research, Shopping/Transactions, Social Media, Technology, Verticals, Video

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Jan 21
2010

Outsell: Digital News More Cannibalistic Than Complementary

Digital media is more cannibalistic than complementary, and seriously eating into the demand for traditional news sources such as newspapers, TV and news magazines, according to the third annual survey of news users done by Outsell, Inc. The survey findings, based on almost 3,000 consumers and fully detailed in Outsell’s “News Users 2009” report, written …continue reading »

Categories: Google, Newspapers, Research, Technology, TV/Radio

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Jan 14
2010

NEW: The Hot Lineup for Marketplaces 2010 (March 22-24, San Diego)

Three years ago, BIA/Kelsey created the Marketplaces research program and conference because we saw that local advertising was quickly “verticalizing.” Indeed, money and talent has poured in for the new breed of vertical products that would take their place among existing vertical success stories, such as AutoTrader, Cars.com, Realtor.com and ServiceMagic. Marketplaces 2010, the conference, …continue reading »

Categories: Classifieds, Conferences, HyperLocal, Local Search, Mobile, Money, Research, Sales Channels, Social Media, Verticals, Yellow Pages

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Jan 6
2010

PBS Survey: Schools Rapidly Adopting Online Media

Schools aren’t always appreciated as the linchpin for new media adoption. But Apple successfully focused on the education market to gain a foothold. So did AOL. In our view, an understanding of new media adoption by schools is critical to getting the big picture. That’s why we watch the annual PBS survey of schools and …continue reading »

Categories: Research, Technology, TV/Radio

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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