Peter Krasilovsky's

Local Onliner

Jan 14
2010

NEW: The Hot Lineup for Marketplaces 2010 (March 22-24, San Diego)

Three years ago, BIA/Kelsey created the Marketplaces research program and conference because we saw that local advertising was quickly “verticalizing.” Indeed, money and talent has poured in for the new breed of vertical products that would take their place among existing vertical success stories, such as AutoTrader, Cars.com, Realtor.com and ServiceMagic. Marketplaces 2010, the conference, …continue reading »

Categories: Classifieds, Conferences, HyperLocal, Local Search, Mobile, Money, Research, Sales Channels, Social Media, Verticals, Yellow Pages

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Jan 6
2010

PBS Survey: Schools Rapidly Adopting Online Media

Schools aren’t always appreciated as the linchpin for new media adoption. But Apple successfully focused on the education market to gain a foothold. So did AOL. In our view, an understanding of new media adoption by schools is critical to getting the big picture. That’s why we watch the annual PBS survey of schools and …continue reading »

Categories: Research, Technology, TV/Radio

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Nov 19
2009

‘Final’ ILM:09 Speakers Added (Twitter, AT&Ti, Euro Directories +++)

The ILM:09 conference Dec. 9-11 in LA is now just around the corner. We’ve handpicked 60 cutting-edge speakers, and we think we are onto something that is really important. I can tell you that signups have been great, too. Recent adds to the speaker roster include Twitter’s Anamitra Banerji and AT&T Interactive’s Greg Issacs, who …continue reading »

Categories: Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Money, Research, Sales Channels, Yahoo, Yellow Pages

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Oct 29
2009

TMP/ComScore: Local Search Patterns Vary Widely

One size doesn’t fit all in local search. And there is no reason to throw out traditional media such as Yellow Pages just to become dependent on Google. In fact, every media still has its purpose, and should be analyzed on the basis of how it is actually used, according to a new study by …continue reading »

Categories: Google, Local Search, Research, Yellow Pages

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Oct 20
2009

JD Power: Auto Dealers Rapidly Adding Social, Mobile Media

JD Power, at its annual Automotive Roundtable in Las Vegas last week, laid out a convincing case that Internet and mobile marketing has made major headway among local auto dealers. While digital media comprised just seven percent of all auto spending in 2008, JD Power projects that it will jump to 22 percent by 2011. …continue reading »

Categories: Mobile, Research, Verticals

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Oct 9
2009

Comscore: 10 Percent of Display Ads Are GeoTargeted

Geo-targeting is one of several criteria that advertisers base their buys on. But as the technology has become more accurate, it has become increasingly standard. According to a study of the online display ads in four cities by Comscore, roughly ten percent of all display ads are geo-targeted. The cities included in the study include …continue reading »

Categories: Research, Technology

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Sep 10
2009

Sneak Peek: Interactive Local Media 2009 (UPDATED)

OK, we’ve got a solid nucleus for our Interactive Local Media event, which is Dec. 9-11 at our favorite hotel, The Century Plaza in LA. Here’s the registration info. The show typically attracts about 500 senior level execs, and is a living thing that evolves with the times. This year, we’ve got many great new …continue reading »

Categories: Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Money, Newspapers, Research, Sales Channels, Verticals, Yahoo

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