Peter Krasilovsky's

Local Onliner

Apr 17
2013

LSA 2013: CityGrid’s Finger Bets on Vertical Revival

Seven years ago, in 2006, we began evangelizing a vision of local media driven by vertical specialties. These would drive high value leads with better, more relevant searches. In this light, Google was seen as a “perpetual vertical machine,” driving every query higher and higher up the food chain. The vertical revolution never happened — …continue reading »

Categories: Conferences, Verticals

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Mar 29
2013

AutoTrader Head Chip Perry Resigns; Favorite ‘Chip Perryisms’

Chip Perry, the visionary who was asked by Cox in 1997 to facilitate its own disruption with the launch of AutoTrader –going right after its print classified revenues — has resigned as President and CEO of Cox Enterprise’s AutoTrader Group. Manheim Auto President Sanford (Sandy) Schwartz will now take the helm along with his existing …continue reading »

Categories: Verticals

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Oct 23
2012

AutoTrader: Mobile Site Boosting Personalized Usage, Leads

Increasingly, a lot of the mobile discussion is oriented towards ecommerce. But what does a major vertical site do with mobile when it doesn’t sell anything online? AutoTrader, the leading auto site, doesn’t sell cars online. “We basically sell advertising,” notes Jose Puente, AutoTrader’s Director of Product Strategy, Mobile/Affinity Brands, who was speaking Oct. 22 …continue reading »

Categories: Mobile, Shopping/Transactions, Verticals

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Oct 17
2012

Chris Terrill Discusses ServiceMagic’s Rebranding to ‘Home Advisor’

A few years ago, it became apparent that IAC’s ServiceMagic had stalled. While the 1,200 person company has continued to show growth, and had expanded to several international markets, it was clearly vulnerable to new challengers, ranging from Angie’s List and Yelp to new companies, such as Repair.com and RedBeacon (now owned by Home Depot.) …continue reading »

Categories: Local Search, Verticals

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Aug 21
2012

Trulia’s S1: Strong Focus on Monthly Fees, Mobile Monetization

Trulia, which provides real estate Web and mobile leads, display advertising and real estate-oriented social media services, has followed in the footsteps of its rival, Zillow, and issued an S1 in preparation for going public and raising $75 Million. Zillow’s IPO has been highly successful – it went out last July at $20 and is …continue reading »

Categories: Classifieds, Local Search, Mobile, Money, Social Media, Verticals

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Jul 5
2012

Loyalty Debate: ‘Collective Currency’ or Solo Destination?

Two schools of thought have broken out about loyalty programs. The first is to build a collective currency for points or other loyalty incentives that can be used anywhere in the network. This is the approach taken by players such as Cartera, Edo, Mogl, Local Bonus and numerous others covering the gamut. The second is …continue reading »

Categories: Deals, Verticals

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Jun 21
2012

Visiting with CarWoo: Consumer-Centric Site Does a Zillow

Zillow’s consumer-first approach, which took housing listings out of the hands of the brokerage by posting them on the Web, has since been applied in several local segments: mortgage, home and trade, insurance, recruitment, etc. Now along comes CarWoo, which has raised $12 Million from Comcast Ventures, InterWest Partners, Ventures, Blumberg Capital and Raymond Tonsing …continue reading »

Categories: Money, Shopping/Transactions, Verticals

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