Appointments are seen as the next frontier of e-commerce and advertising, as online and mobile-centric consumers increasingly look for the immediacy of booking electronically.
The appointment space is a competitive one, however, as several companies jump on the opportunity – although some are working special niches, such as medical and auto dealers. We’ve previously written [...]
Category Archives: Verticals
Maxi-Page: Appointments as Foundation for SMB Marketing Services
August 25, 2010 – 8:39 pm
Geomentum: ReThinking Ad Agencies and Local
August 23, 2010 – 9:23 pm
Ad agencies have never really been a major part of the world of local online advertising. Apart from some geotargeting for their national and regional clients, they haven’t paid much attention to the many opportunities in local (geo-target banners, local search, couponing,directory and social).
Where there has been agency support, it has been largely on the [...]
Oodle’s iPhone App: Mostly About the Camera
August 20, 2010 – 4:01 pm
Classifieds haven’t been especially enhanced by mobile apps – although it is nice to have them on the go when shopping for a car or a house. But Oodle keeps pushing the envelope with its effort to bring the world of social media to classifieds.
The classifieds site, which also acts as a platform for clients [...]
Gannett in Big Push for Online High School Sports
August 19, 2010 – 11:38 pm
High school sports have been the centerpiece of many hyperlocal efforts. They bring to the table highly passionate fans, families and players in the hard-to-reach 12-17 year-old demo.
But the economics of school-by-school efforts don’t always work, whether for branding; region-wide advertisers and advertising sales; production needs; data and content acquisition; or site infrastructure. Just [...]
Redbeacon Raises $7.4 Million; Interview with CEO Ethan Anderson
August 5, 2010 – 8:44 pm
Redbeacon, the six person San Francisco based service referral company, announced today that it has raised a heady $7.4 million in Series A financing from Mayfield Fund and Venrock. CEO and Co-founder Ethan Anderson tells us that the company needed such a huge round to quickly ramp up the staff, including engineers, designers and [...]
OpenTable Launches Group Buying Deals (Updated)
August 4, 2010 – 8:48 pm
Restaurants are among the top categories for group buying deals. Now OpenTable, the restaurant reservations service, is getting in on the game. On its blog today, OpenTable announced that it is launching a weekly “Spotlight” offer that provides diners with $50 of dining for $25 at a featured restaurant, which must be an OpenTable [...]
Kenshoo Local Bring ‘Enterprise’ Capabilities to Local Search
July 30, 2010 – 5:18 pm
Large companies with lots of local touchpoints, such as retailers and restaurant chains, often have trouble adequately representing the local end. That’s the goal of Kenshoo Local, a recently launched division from Kenshoo, the worldwide enterprise online “demand generation” firm with 120 people and offices in nine countries (and which has just received a [...]
