Can Local Member Clubs Work? New York Magazine Tries Again

Local media companies have long looked to membership shopping and entertainment clubs, akin to Amazon Prime, as a way to reflect a deeper relationship with the local community and boost retention. The New York Times, for instance, once offered its members discounts to Coney Island Cyclone baseball games and New York Public Library events. The […]

The Evolution of Content Farms (and New Ways to ‘Feed to Beast’)

“Content farms” like Demand Media, Associated Content, Examiner.com and Merchant Circle were once the big bet for filling out blogs. They’d “feed the beast.” Most of the content, however, turned out to be overly-generic and unenlightening. Sites that focused on verticals and required specialization were especially out of luck. But there’s light at the end […]

Artificial Intelligence Helps Fill-In Schedules for SMBs

Marketing automation is playing a key role in making local scale for many marketers. It’s been front-and- center for companies like Demand Force, InfusionSoft and SignPost. Another contender is Frederick, a 20+ person marketing automation company based in San Francisco that was recently acquired by Booker. Frederick takes a Big Data approach to data it […]

Swipely Rebrands as ‘Upserve’; Analytics Lead for Restaurants, Not Payments

In 2012, payments seemed to be the horse to ride in on for marketing services, as SMBs saw the coming era of mobile payments as an opportunity to dislodge credit card companies with cheaper payment processing, coupled with complete suite of analytics, promotions, and loyalty services. Key candidates included Google Wallet, ISIS, PayPal, First Data,Groupon’s […]

Connectivity’s Matt Booth: SMB Marketing Automation ‘Unfolding Like B2B’

As marketing automation platforms have become more efficient, we’ve seen them being increasingly used by SMBs and multi-location merchants to localize advertising, leads management and promotions with listings, reviews and Websites. One such platform is provided by Connectivity, which handles presence management for enterprise and franchise groups such as Sky Zone, Pie Five Pizza and […]