YP.com CEO Jared Rowe at LSA 17: We Will ‘Go Deep,’ Leverage Scale

Despite losing their dominance in SMB marketing, and stuck with a traditional paper book product that is mostly appealing to tradition-based advertisers,  yellow pages leaders shoulder on, post bankruptcies, as high volume sales machines. The  key to their future success is to develop and leverage state of the art digital platforms that can tailor solutions […]

Can Local Member Clubs Work? New York Magazine Tries Again

Local media companies have long looked to membership shopping and entertainment clubs, akin to Amazon Prime, as a way to reflect a deeper relationship with the local community and boost retention. The New York Times, for instance, once offered its members discounts to Coney Island Cyclone baseball games and New York Public Library events. The […]

The Evolution of Content Farms (and New Ways to ‘Feed to Beast’)

“Content farms” like Demand Media, Associated Content, Examiner.com and Merchant Circle were once the big bet for filling out blogs. They’d “feed the beast.” Most of the content, however, turned out to be overly-generic and unenlightening. Sites that focused on verticals and required specialization were especially out of luck. But there’s light at the end […]

Artificial Intelligence Helps Fill-In Schedules for SMBs

Marketing automation is playing a key role in making local scale for many marketers. It’s been front-and- center for companies like Demand Force, InfusionSoft and SignPost. Another contender is Frederick, a 20+ person marketing automation company based in San Francisco that was recently acquired by Booker. Frederick takes a Big Data approach to data it […]

Swipely Rebrands as ‘Upserve’; Analytics Lead for Restaurants, Not Payments

In 2012, payments seemed to be the horse to ride in on for marketing services, as SMBs saw the coming era of mobile payments as an opportunity to dislodge credit card companies with cheaper payment processing, coupled with complete suite of analytics, promotions, and loyalty services. Key candidates included Google Wallet, ISIS, PayPal, First Data,Groupon’s […]