Final Speakers Announced for B2SMB Summit

Five new speakers have been added to the lineup for The B2SMB Summit Oct. 3-4 in Chicago – next week. The latest additions to the program include: • Carrie Jacobson, VP, Tech Services, Office Depot • Tehsin Daya, Senior Director, Strategic Partnerships, ReachLocal • Peter Steger, Head of Business Development, Kabbage • David Turner, Senior […]

YP.com CEO Jared Rowe at LSA 17: We Will ‘Go Deep,’ Leverage Scale

Despite losing their dominance in SMB marketing, and stuck with a traditional paper book product that is mostly appealing to tradition-based advertisers,  yellow pages leaders shoulder on, post bankruptcies, as high volume sales machines. The  key to their future success is to develop and leverage state of the art digital platforms that can tailor solutions […]

Can Local Member Clubs Work? New York Magazine Tries Again

Local media companies have long looked to membership shopping and entertainment clubs, akin to Amazon Prime, as a way to reflect a deeper relationship with the local community and boost retention. The New York Times, for instance, once offered its members discounts to Coney Island Cyclone baseball games and New York Public Library events. The […]

The Evolution of Content Farms (and New Ways to ‘Feed to Beast’)

“Content farms” like Demand Media, Associated Content, Examiner.com and Merchant Circle were once the big bet for filling out blogs. They’d “feed the beast.” Most of the content, however, turned out to be overly-generic and unenlightening. Sites that focused on verticals and required specialization were especially out of luck. But there’s light at the end […]

Artificial Intelligence Helps Fill-In Schedules for SMBs

Marketing automation is playing a key role in making local scale for many marketers. It’s been front-and- center for companies like Demand Force, InfusionSoft and SignPost. Another contender is Frederick, a 20+ person marketing automation company based in San Francisco that was recently acquired by Booker. Frederick takes a Big Data approach to data it […]