Peter Krasilovsky's

Local Onliner

May 22
2012

Local Display vs. Search: Display Often Wins

Local display doesn’t get as much attention as search for SMBs, but we know that in many situations, it can complement search campaigns, or even produce better results. No one pushes harder on this than PaperG, which has developed a network of local media sites for its automated display solutions, and is now working with …continue reading »

Categories: Research, Verticals

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Apr 9
2012

Applying Big Data to Home and Trade (and other Verticals?)

Home and Trade lead sites often take a simple, category-by-category directory approach, but visual contractor rankings might make more sense, argues Jiyan Wei, Co-founder of BuildZoom. Wei says that his team canvassed Home and Trade sites such as Angie’s List, ServiceMagic, RedBeacon, Thumbtack and others and noted that many don’t do much more than provide …continue reading »

Categories: Verticals

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Mar 29
2012

ILM East: Ted Leonsis – Local’s All About Scale, ‘New Currencies’

Ted Leonsis, Groupon Vice Chair, American Express Board Member and Internet Pioneer , emphasized the importance of scaling for local in a global economy during a keynote at ILM East yesterday. “Indiana really matters. India matters more,” said Leonsis, pointing out that for larger companies, most growth will come from outside the U.S. The way …continue reading »

Categories: Conferences, Deals, Mobile, Money, Shopping/Transactions, Social Media, Verticals

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Mar 8
2012

Google Offers’ Nitin Mangtani Set to Keynote at ILM East

Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers, which is playing a major role in Google’s vital local strategy, along with Google Places, …continue reading »

Categories: Conferences, Deals, Google, HyperLocal, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, Verticals, Video

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Feb 3
2012

BlueCross Adds Blue365 Health and Wellness Deals

We’re seeing more vertical players trying to leverage their brands with deal offerings and advertising. The latest one is Blue Cross/Blue Shield. Twenty-two Blue Cross state organizations around the U.S. are working with Analog Analytics to launch Blue365, a deal program offering health and fitness discounts, as well as adjacencies like tax prep. SnapFitness, eDiets.com, …continue reading »

Categories: Deals, Verticals

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Feb 2
2012

Amazon Buys Teach Street, Folds it into Amazon Local

Amazon.com, which is moving in multiple directions vis a vis local, has agreed to buy TeachStreet, the service for matching teachers and students. Amazon’s interest appears to be less in TeachStreet than in the underlying ecommerce platform for SMBs. The platform already is being used by The Washington Post for its Service Alley SMB leads …continue reading »

Categories: Money, Shopping/Transactions, Verticals

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Jan 26
2012

New Vertical Focus: On Demand ‘Maintenance’ Info

The focus for vertical sites is likely to shift in coming months. In addition to regular features, such as listings, many vertical sites will also begin to blend personalized or on demand “maintenance” information with various social media features such as scheduling and reviews. We’ve seen it with garden and health sites, and also, increasingly, …continue reading »

Categories: Social Media, Verticals, Video

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