Google VP of ad products Susan Wojcicki told IAB’s Leadership Meeting yesterday in Carlsbad,CA that “the display industry is one of the most innovative parts of the Web right now,” and “will be one of the largest ad markets, if not the largest. It has to be,” she added. “Everything is moving online.”
Video, social and [...]
Category Archives: Video
Google’s Wojcicki at IAB: Display ‘Has to Be’ One of Largest Ad Markets
February 23, 2010 – 4:47 pm
All-Star Lineup at Marketplaces 2010, March 22-24, San Diego
February 4, 2010 – 4:34 am
Marketplaces 2010 takes place just 7 weeks from now in San Diego (March 22-24). We are putting the finishing touches on the program, and have added MANY exciting new speakers in just the past few weeks.
The event is totally dedicated to the higher value/conversion/engagement ethos of vertical media. For sure, this isn’t one size fits [...]
ILM:09: Keynote from NBC Local’s Brian Buchwald
December 14, 2009 – 11:07 pm
NBC has redefined its “core” to fully leverage key forms of online and offline media, and has consequently seen its reach boosted astronomically, even as individual elements such as the TV stations decline in overall figures, noted ILM:09 Keynoter Brian Buchwald, Executive VP, Local Integrated Media and NBC Everywhere.
While media companies (and their [...]
ILM:09: SMBs Benefit from More Competition to Google, Search Preferences
December 14, 2009 – 10:28 pm
Yodle CEO Court Cunningham says that a major shift is occurring in SMB marketing as Google starts to give preference in rankings to merchant sites rather than to directory listings. “There are many, many more merchant sites” than there were a year ago, he noted on a panel at ILM:09 that also featured WebVisible CEO [...]
Local Thunder Targets Local Ad ‘Click Thru Experience’
December 3, 2009 – 12:37 am
Small businesses often buy online advertising or email campaigns and then don’t know what else to do to capitalize on the effort. Maximizing online advertising for SMBs is the new orientation of Portland,ME-based Local Thunder, a four-year old services company that we last wrote about in April 2007.
Local Thunder originally was focused on [...]
Philly CBS Broadcasters Team to Power 120 ‘Digital Newsstands’
November 24, 2009 – 11:15 pm
Seven Philadelphia CBS-TV and radio stations have combined their news resources to create a new Digital Out of Home (DOOH) News Network utilizing 39 CBS Always On “Digital Newsstands.” The Newsstands include HDTVs and a 24 hour news ticker.
The Digital Newsstands have been created in partnership with Center City Direct, a local marketing and [...]
Kuni BMW Leverages Local/Social: 4,690 Facebook ‘Fans’
October 28, 2009 – 10:29 pm
For those that doubt that social media can play an effective role in local business marketing, check out Kuni BMW, which is based in Beaverton, OR. The dealership has a headstart with its nameplate – BMW owners are well known for their sense of community. Many still flash each other’s headlights when they [...]
