Peter Krasilovsky's

Local Onliner

Jan 26
2012

New Vertical Focus: On Demand ‘Maintenance’ Info

The focus for vertical sites is likely to shift in coming months. In addition to regular features, such as listings, many vertical sites will also begin to blend personalized or on demand “maintenance” information with various social media features such as scheduling and reviews. We’ve seen it with garden and health sites, and also, increasingly, …continue reading »

Categories: Social Media, Verticals, Video

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Jan 20
2012

The Super Lineup at ILM East March 26-28 (Boston)

ILM East is coming back to Boston March 26-28 with a lineup of do-ers and innovators that are transforming and re-defining the local space. Highlights include a featured keynote from industry legend Ted Leonsis (Groupon Vice Chair/Amex Board Member/Sports team owner/AOL mastermind), along with keynotes/interviews from Jason Calacanis, Leslie Berland, Jay Herratti, Michael Zimbalist and …continue reading »

Categories: Conferences, Deals, HyperLocal, Journalism, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, TV/Radio, Verticals, Video

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Nov 22
2011

New at ILM West: Google, Facebook, SoLoMo Day +++

ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model of advertising and commerce (i.e. prepaid deals, reputation management, mobile app sales etc.). We’ve made some big additions …continue reading »

Categories: Classifieds, Conferences, Deals, Google, HyperLocal, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, TV/Radio, Verticals, Video, Yahoo, Yellow Pages

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Aug 4
2011

‘Video Bars’ Integrate National Brands, Local Agents for Insurance, Real Estat

Internet display and text advertising are great. But nothing really matches video for engagement and open rates. A number of players are specializing in SMB video. A new company, Webshoz (pronounced “Web shows”) is focused on presenting an onscreen “bar” of several video choices that viewers can click “video previews” on demand. The application, which …continue reading »

Categories: Verticals, Video

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Sep 23
2010

Mixpo Refocuses on TV-ad Based Marketers

The small business market is always attractive to vendors in terms of volume, but many give up in frustration because of its fragmentation, low margins and high service needs (and churn.) Many of these vendors typically seek to move up the value chain to medium and large sized businesses. With these, they get both larger …continue reading »

Categories: Sales Channels, Video

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Feb 23
2010

Google’s Wojcicki at IAB: Display ‘Has to Be’ One of Largest Ad Markets

Google VP of ad products Susan Wojcicki told IAB’s Leadership Meeting yesterday in Carlsbad,CA that “the display industry is one of the most innovative parts of the Web right now,” and “will be one of the largest ad markets, if not the largest. It has to be,” she added. “Everything is moving online.” Video, social …continue reading »

Categories: Conferences, Google, Video

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Feb 4
2010

All-Star Lineup at Marketplaces 2010, March 22-24, San Diego

Marketplaces 2010 takes place just 7 weeks from now in San Diego (March 22-24). We are putting the finishing touches on the program, and have added MANY exciting new speakers in just the past few weeks. The event is totally dedicated to the higher value/conversion/engagement ethos of vertical media. For sure, this isn’t one size …continue reading »

Categories: Classifieds, Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Money, Newspapers, Research, Shopping/Transactions, Social Media, Technology, Verticals, Video

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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