New Vertical Focus: On Demand ‘Maintenance’ Info

The focus for vertical sites is likely to shift in coming months. In addition to regular features, such as listings, many vertical sites will also begin to blend personalized or on demand “maintenance” information with various social media features such as scheduling and reviews. We’ve seen it with garden and health sites, and also, increasingly, […]

The Super Lineup at ILM East March 26-28 (Boston)

ILM East is coming back to Boston March 26-28 with a lineup of do-ers and innovators that are transforming and re-defining the local space. Highlights include a featured keynote from industry legend Ted Leonsis (Groupon Vice Chair/Amex Board Member/Sports team owner/AOL mastermind), along with keynotes/interviews from Jason Calacanis, Leslie Berland, Jay Herratti, Michael Zimbalist and […]

New at ILM West: Google, Facebook, SoLoMo Day +++

ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model of advertising and commerce (i.e. prepaid deals, reputation management, mobile app sales etc.). We’ve made some big additions […]

‘Video Bars’ Integrate National Brands, Local Agents for Insurance, Real Estat

Internet display and text advertising are great. But nothing really matches video for engagement and open rates. A number of players are specializing in SMB video. A new company, Webshoz (pronounced “Web shows”) is focused on presenting an onscreen “bar” of several video choices that viewers can click “video previews” on demand. The application, which […]

Google’s Wojcicki at IAB: Display ‘Has to Be’ One of Largest Ad Markets

Google VP of ad products Susan Wojcicki told IAB’s Leadership Meeting yesterday in Carlsbad,CA that “the display industry is one of the most innovative parts of the Web right now,” and “will be one of the largest ad markets, if not the largest. It has to be,” she added. “Everything is moving online.” Video, social […]

All-Star Lineup at Marketplaces 2010, March 22-24, San Diego

Marketplaces 2010 takes place just 7 weeks from now in San Diego (March 22-24). We are putting the finishing touches on the program, and have added MANY exciting new speakers in just the past few weeks. The event is totally dedicated to the higher value/conversion/engagement ethos of vertical media. For sure, this isn’t one size […]