Peter Krasilovsky's

Local Onliner

Feb 4
2010

All-Star Lineup at Marketplaces 2010, March 22-24, San Diego

Marketplaces 2010 takes place just 7 weeks from now in San Diego (March 22-24). We are putting the finishing touches on the program, and have added MANY exciting new speakers in just the past few weeks. The event is totally dedicated to the higher value/conversion/engagement ethos of vertical media. For sure, this isn’t one size …continue reading »

Categories: Classifieds, Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Money, Newspapers, Research, Shopping/Transactions, Social Media, Technology, Verticals, Video

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Dec 14
2009

ILM:09: Keynote from NBC Local’s Brian Buchwald

NBC has redefined its “core” to fully leverage key forms of online and offline media, and has consequently seen its reach boosted astronomically, even as individual elements such as the TV stations decline in overall figures, noted ILM:09 Keynoter Brian Buchwald, Executive VP, Local Integrated Media and NBC Everywhere. While media companies (and their associations) …continue reading »

Categories: Conferences, TV/Radio, Video

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Dec 14
2009

ILM:09: SMBs Benefit from More Competition to Google, Search Preferences

Yodle CEO Court Cunningham says that a major shift is occurring in SMB marketing as Google starts to give preference in rankings to merchant sites rather than to directory listings. “There are many, many more merchant sites” than there were a year ago, he noted on a panel at ILM:09 that also featured WebVisible CEO …continue reading »

Categories: Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Newspapers, Sales Channels, Video, Yahoo, Yellow Pages

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Dec 3
2009

Local Thunder Targets Local Ad ‘Click Thru Experience’

Small businesses often buy online advertising or email campaigns and then don’t know what else to do to capitalize on the effort. Maximizing online advertising for SMBs is the new orientation of Portland,ME-based Local Thunder, a four-year old services company that we last wrote about in April 2007. Local Thunder originally was focused on partnering …continue reading »

Categories: Sales Channels, TV/Radio, Video

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Nov 24
2009

Philly CBS Broadcasters Team to Power 120 ‘Digital Newsstands’

Seven Philadelphia CBS-TV and radio stations have combined their news resources to create a new Digital Out of Home (DOOH) News Network utilizing 39 CBS Always On “Digital Newsstands.” The Newsstands include HDTVs and a 24 hour news ticker. The Digital Newsstands have been created in partnership with Center City Direct, a local marketing and …continue reading »

Categories: Technology, TV/Radio, Video

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Oct 28
2009

Kuni BMW Leverages Local/Social: 4,690 Facebook ‘Fans’

For those that doubt that social media can play an effective role in local business marketing, check out Kuni BMW, which is based in Beaverton, OR. The dealership has a headstart with its nameplate – BMW owners are well known for their sense of community. Many still flash each other’s headlights when they pass each …continue reading »

Categories: Social Media, Verticals, Video

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Oct 21
2009

HelpHive, a Referral Site, Seeks to Rope in SMBs with Free Video

Smelling blood at the presumed decline of Yellow Pages, a number of sites have launched that provide leads to local service SMBs. You got Angie’s List on the membership side. And ServiceMagic, Tree.com’s DoneRight, Sears’ ServiceLive and a number of regional companies (i.e. RedBeacon, Fixr, LocalPrice) using some type of leads model. Now add HelpHive. …continue reading »

Categories: Local Search, Sales Channels, Verticals, Video

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