MerchantCircle is joining the ranks of companies creating local and vertical content, including Demand Media, Associated Content, Examiner.com, AOL’s Seed and Patch, Perfect Market, Helium, Brafton Media and others. MC’s new Local Content Studio is being helmed by Andy Halliday, who many of us remember as former head of eCommerce at Excite@Home, who has since [...]
Category Archives: Yahoo
Yahoo’s Lem Lloyd on Gannett/Yahoo Deal
July 19, 2010 – 8:12 pm
Gannett’s local newspapers and TV stations will begin selling Yahoo inventory, considerably boosting the size of Yahoo’s local sales efforts. The deal, which involves 81 newspaper organizations and seven of its 23 TV stations– is similar to the efforts of Yahoo’s 800 member Newspaper Consortium.
But Gannett, notably, is staying separate from the Consortium. In [...]
Yahoo Adds Valassis to Local Reseller Network
May 24, 2010 – 6:54 pm
Yahoo is seeking to extend direct marketing budgets online via a new deal with DM giant Valassis, which claims 15,000 advertisers and reaches 114 million shoppers.
The new effort adds another dimension to Yahoo’s local reachout, which currently focuses on newspapers and Yellow Pages. The Valassis relationship has the potential to bring its broadcaster [...]
Monster Buys HotJobs From Yahoo
February 4, 2010 – 12:56 am
Monster Worldwide has bought HotJobs from Yahoo for $225 million. It will also be in charge of Yahoo’s recruitment content in North America for the next three years, bringing in perhaps another $100 million for the life of the deal from home page traffic, etc. As part of the deal, which closes in [...]
ILM:09: SMBs Benefit from More Competition to Google, Search Preferences
December 14, 2009 – 10:28 pm
Yodle CEO Court Cunningham says that a major shift is occurring in SMB marketing as Google starts to give preference in rankings to merchant sites rather than to directory listings. “There are many, many more merchant sites” than there were a year ago, he noted on a panel at ILM:09 that also featured WebVisible CEO [...]
‘Final’ ILM:09 Speakers Added (Twitter, AT&Ti, Euro Directories +++)
November 19, 2009 – 9:11 pm
The ILM:09 conference Dec. 9-11 in LA is now just around the corner. We’ve handpicked 60 cutting-edge speakers, and we think we are onto something that is really important. I can tell you that signups have been great, too.
Recent adds to the speaker roster include Twitter’s Anamitra Banerji and AT&T Interactive’s Greg Issacs, [...]
Yahoo News Pumping Up Local Efforts
November 16, 2009 – 11:16 pm
Yahoo News is bolstering its local efforts and building “a staff of editors around the US who will improve the local news experience on the frontpage,” according to a Tweet from Anthony Moor, who was recruited from Dallasnews.com, per Lost Remote. The Yahoo News effort is probably at least partially motivated by revamped local efforts [...]
