Peter Krasilovsky's

Local Onliner

May 18
2012

WIth CEO’s Departure, Yahoo Ends its Fast Shift to New Commerce

That was quick. Yahoo’s radical shift to a new Commerce/ Marketplaces strategy – announced in mid April — has abruptly ended with the resignation of CEO and former PayPal head Scott Thompson, and SVP Sam Shrauger, his PayPal colleague who had been brought in last month to implement the plan. As advocates of pursuing “non-advertising” …continue reading »

Categories: Yahoo

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Nov 22
2011

New at ILM West: Google, Facebook, SoLoMo Day +++

ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model of advertising and commerce (i.e. prepaid deals, reputation management, mobile app sales etc.). We’ve made some big additions …continue reading »

Categories: Classifieds, Conferences, Deals, Google, HyperLocal, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, TV/Radio, Verticals, Video, Yahoo, Yellow Pages

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Sep 16
2010

Wooton at DMS ’10: Microsoft Advertising Provides a ‘Local Operating System’

Microsoft will work more closely with small businesses and interactive agencies, offering itself up as “the local operating system,” according to Microsoft Advertising VP of Global Search and Online Marketplace Randy Wooton, who addressed BIA/Kelsey’s DMS ’10 conference today in Dallas. Wooton said that Microsoft was one of only two companies that had the wide …continue reading »

Categories: Mapping, Yahoo

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Sep 14
2010

Zillow Earns First Profits; Ups Rascoff to CEO

Zillow, after five years and $87 million raised, says it is now in the black for the first time, after focusing more on revenues. The online real estate company, which competes with brokerage sites, Trulia and others, also announced that CFO Spencer Rascoff has been appointed CEO, replacing Expedia Founder Rich Barton, who becomes Executive …continue reading »

Categories: Verticals, Yahoo

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Aug 27
2010

MerchantCircle Launches Local Content Studio

MerchantCircle is joining the ranks of companies creating local and vertical content, including Demand Media, Associated Content, Examiner.com, AOL’s Seed and Patch, Perfect Market, Helium, Brafton Media and others. MC’s new Local Content Studio is being helmed by Andy Halliday, who many of us remember as former head of eCommerce at Excite@Home, who has since …continue reading »

Categories: HyperLocal, Social Media, Yahoo

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Jul 19
2010

Yahoo’s Lem Lloyd on Gannett/Yahoo Deal

Gannett’s local newspapers and TV stations will begin selling Yahoo inventory, considerably boosting the size of Yahoo’s local sales efforts. The deal, which involves 81 newspaper organizations and seven of its 23 TV stations– is similar to the efforts of Yahoo’s 800 member Newspaper Consortium. But Gannett, notably, is staying separate from the Consortium. In …continue reading »

Categories: Local Search, Newspapers, Sales Channels, TV/Radio, Yahoo

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May 24
2010

Yahoo Adds Valassis to Local Reseller Network

Yahoo is seeking to extend direct marketing budgets online via a new deal with DM giant Valassis, which claims 15,000 advertisers and reaches 114 million shoppers. The new effort adds another dimension to Yahoo’s local reachout, which currently focuses on newspapers and Yellow Pages. The Valassis relationship has the potential to bring its broadcaster and …continue reading »

Categories: Sales Channels, TV/Radio, Yahoo

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