Peter Krasilovsky's

Local Onliner

Dec 14
2009

ILM:09: SMBs Benefit from More Competition to Google, Search Preferences

Yodle CEO Court Cunningham says that a major shift is occurring in SMB marketing as Google starts to give preference in rankings to merchant sites rather than to directory listings. “There are many, many more merchant sites” than there were a year ago, he noted on a panel at ILM:09 that also featured WebVisible CEO …continue reading »

Categories: Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Newspapers, Sales Channels, Video, Yahoo, Yellow Pages

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Nov 19
2009

‘Final’ ILM:09 Speakers Added (Twitter, AT&Ti, Euro Directories +++)

The ILM:09 conference Dec. 9-11 in LA is now just around the corner. We’ve handpicked 60 cutting-edge speakers, and we think we are onto something that is really important. I can tell you that signups have been great, too. Recent adds to the speaker roster include Twitter’s Anamitra Banerji and AT&T Interactive’s Greg Issacs, who …continue reading »

Categories: Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Money, Research, Sales Channels, Yahoo, Yellow Pages

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Nov 16
2009

Yahoo News Pumping Up Local Efforts

Yahoo News is bolstering its local efforts and building “a staff of editors around the US who will improve the local news experience on the frontpage,” according to a Tweet from Anthony Moor, who was recruited from Dallasnews.com, per Lost Remote. The Yahoo News effort is probably at least partially motivated by revamped local efforts …continue reading »

Categories: HyperLocal, Newspapers, Yahoo

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Sep 10
2009

Sneak Peek: Interactive Local Media 2009 (UPDATED)

OK, we’ve got a solid nucleus for our Interactive Local Media event, which is Dec. 9-11 at our favorite hotel, The Century Plaza in LA. Here’s the registration info. The show typically attracts about 500 senior level execs, and is a living thing that evolves with the times. This year, we’ve got many great new …continue reading »

Categories: Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Money, Newspapers, Research, Sales Channels, Verticals, Yahoo

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Sep 9
2009

MerchantCircle Tries to Get Stickier with ‘Neighbors’ and ‘Answers’

MerchantCircle is seeking to transform itself from a source of search engine leads for SMBs into more of a destination site that consumers and businesses will use over and over again. The company reports 20 million unique visitors, which if calculated in a certain way, would make it the fifth largest Internet Yellow Pages. It …continue reading »

Categories: Local Search, Social Media, Verticals, Yahoo

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Aug 17
2009

Microsoft, Advance in Yahoo Consortium-like Pact

Newspapers are down in the dumps. But they remain powerful forces in local. Accordingly, the search engines (Yahoo, Google and Microsoft) are now beginning to fight for partnerships with newspaper sales channels, which they see as one of the best ways to reach into large local advertisers, and a good way to geotarget display ads. …continue reading »

Categories: Google, Local Search, Newspapers, Sales Channels, TV/Radio, Yahoo, Yellow Pages

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Jul 23
2009

AT&T Launches YP.com as Webby Complement to Yellowpages.com

AT&T Interactive today launched a beta version of YP.com, a website that won’t be heavily promoted but will add cutting edge features to searches, such as expandable local maps in results, aggregated SMB content, and videos, coupons and other promotions. AT&T bought the URL for $3.85 million from LiveDeal in January 2009. A company blog …continue reading »

Categories: Local Search, Verticals, Video, Yahoo, Yellow Pages

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