Peter Krasilovsky's

Local Onliner

Feb 28
2012

Reply’s MerchantCircle Relaunches; Heavier Consumer Focus, Less on Listings

MerchantCircle, which was sold to Reply.com in May 2011, continues to rethink the traditional Yellow Pages small business model. The company today unveils a web site that is less oriented towards directory listings, and more oriented – it hopes — towards winning more consumer traffic, generating more SMB leads, and better monetization. While the new …continue reading »

Categories: Misc, Social Media, Yellow Pages

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Nov 22
2011

New at ILM West: Google, Facebook, SoLoMo Day +++

ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model of advertising and commerce (i.e. prepaid deals, reputation management, mobile app sales etc.). We’ve made some big additions …continue reading »

Categories: Classifieds, Conferences, Deals, Google, HyperLocal, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, TV/Radio, Verticals, Video, Yahoo, Yellow Pages

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Oct 12
2011

NeuStar Buys TargusInfo, Parent of Localeze, for $650 Million

TargusInfo, a major direct marketing tools provider and the parent company of Localeze, a “Big 3″ provider of business listings, will be acquired by NeuStar for $650 Million in cash. The deal enhances NeuStar’s positioning as a leader in authentication services across the Internet and voice networks, whether fixed-line, cable, or mobile. Authentication is expected …continue reading »

Categories: Money, Shopping/Transactions, Yellow Pages

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Sep 26
2011

DMS ’11 Takeways: Consolidate and Verticalize

We’re over it by now. Yellow Pages aren’t universally used anymore, or as frequently used; and that there is a lot of competition for driving small business sales. But at BIA/Kelsey’s DMS ’11 Summit last week in Denver, one walked away with a real appreciation of the foundational role that Yellow Pages still play in …continue reading »

Categories: Conferences, Verticals, Yellow Pages

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Sep 2
2011

How We Are Thinking About DMS ’11: The SMB Summit

Our DMS 11 conference is taking place in downtown Denver Sept 20-22. It’s a Yellow Pages conference, and in fact, has been the industry standard for many years. But this year, it is also a local search conference; a coupon and promotions conference; a local mobile conference; and a social media conference. The connector isn’t …continue reading »

Categories: Conferences, Yellow Pages

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May 19
2011

New U.K. Platform Launches for ‘Real Time’ SMB Hires

There are some occasions when you need to hire someone right away. At least, that’s the hypothesis of Ginjex: The availability engine,” a new ad-supported U.K. directory that focuses on real time hiring. Launched by Mark Riley, a former exec with BT Tradespace, an SMB storefront provider, Ginjex may be considered the flip side of …continue reading »

Categories: Verticals, Yellow Pages

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May 13
2011

MerchantCircle Adds Request for Quote

MerchantCircle last week quietly added free Request for Quote services for its large base of 1.6 million local merchants, immediately sending out more than 180,000 quotes. The quotes are based on category and locale. Logistically, consumers that ask for quotes are asked for more information, if needed. They are then routed to merchants. The MerchantCircle …continue reading »

Categories: Verticals, Yellow Pages

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