Appointments are seen as the next frontier of e-commerce and advertising, as online and mobile-centric consumers increasingly look for the immediacy of booking electronically.
The appointment space is a competitive one, however, as several companies jump on the opportunity – although some are working special niches, such as medical and auto dealers. We’ve previously written [...]
Category Archives: Yellow Pages
Maxi-Page: Appointments as Foundation for SMB Marketing Services
August 25, 2010 – 8:39 pm
Perry Evans on Closely: ‘The Social Graph’ is Overtaking E-Mail Marketing
July 8, 2010 – 8:59 pm
Small businesses are gaining the ability to interact with customers anytime, as email marketing gives way to “the social graph,” says local marketing pioneer Perry Evans, who is introducing Closely Inc., a new firm dedicated to helping SMBs leverage the new opportunities in online and mobile marketing.
Like everyone else, Evans says he has watched the [...]
Local.com Refocuses on Site Redesign, SMB Accounts, Value Add Services
July 7, 2010 – 5:50 pm
During the past 16 months, Local.com has shifted away from an almost exclusive focus on monetizing “local.com” traffic towards a more complex, three business approach. These include building up its network syndication and distribution business and increasingly, small business advertising and services.
The 97 person, publicly-traded company’s Owned and Operated Site business — largely comprised [...]
ReachLocal’s ‘Bizzy’ Launches in 3 Markets
June 15, 2010 – 5:54 pm
ReachLocal has continued its efforts to add sticky usage for small businesses and diversify beyond reselling Google with the launch of “Bizzy” in New York, San Francisco and Dallas. Bizzy itself, which has a 21 person team, was launched by ReachLocal in early 2009 and is headquartered in Mountain View, CA. It is [...]
HelloMetro Fleshes Out in 40 Markets
April 8, 2010 – 5:49 pm
HelloMetro, the local news and city guide company based in Louisville,KY, said that it now has unique hyperlocal content for 40 markets, and national coverage. The company has “Hello(cityname)” URLs covering the country, and relies on a core team of 25 journalists – or 15 full time equivalents –to pump out the [...]
Pages Jaunes Buys 123People
March 30, 2010 – 8:44 pm
Pages Jaunes Group, the French-based Yellow Pages company, has acquired 123people, a white pages search site that gets 40 million unique visitors per month. The Austria-based site has custom databases for 11 countries: Germany, Austria, Switzerland, France, Italy, Spain, United Kingdom, Netherlands, Sweden, USA and Canada
123People, was launched in Winter 2008 by i5invest, an [...]
The Berry Co. Picks Yodle for Websites, SEO/SEM
March 29, 2010 – 10:19 pm
The Berry Company, the SMB sales giant with 260,000 SMB clients, has partnered with Yodle for Web site creation and search engine marketing and optimization. The deal gives Yodle access to Berry’s 42 state reach and 885 print publications. Yodle, which is in something of a horse race with SMB resellers such as ReachLocal, [...]
