Peter Krasilovsky's

Local Onliner

May 13
2011

MerchantCircle Adds Request for Quote

MerchantCircle last week quietly added free Request for Quote services for its large base of 1.6 million local merchants, immediately sending out more than 180,000 quotes. The quotes are based on category and locale. Logistically, consumers that ask for quotes are asked for more information, if needed. They are then routed to merchants. The MerchantCircle …continue reading »

Categories: Verticals, Yellow Pages

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Mar 14
2011

YellowBook’s Pat Marshall: Website Hosting is Core Offering, Not Listings

The Internet Yellow Pages business model has largely re-focused on hosting small business websites, and upselling from that position. At least, it has for Yellow Book. YellowBook Chief New Media Officer Pat Marshall, speaking at the recent Borrell conference in New York, said “it used to be about listings. Now it is Websites.” Marshall noted …continue reading »

Categories: Yellow Pages

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Mar 9
2011

AT&T’s David Krantz: Mobile Now 1/3 of AT&T’s Local Search

Mobile now accounts for a third of AT&T’s local search, according to AT&T President and CEO David Krantz, who was speaking at the Borrell show last week in New York. “We truly believe that mobile is bigger than the Web,” said Krantz, noting that AT&T has some significant head starts over rivals as a vertically …continue reading »

Categories: Mobile, Yellow Pages

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Jan 12
2011

Gannett’s Planet Discover on the Evolution of IYPs

When it was launched in 2004, Gannett’s Planet Discover was a pioneer in local search and later, the development of local online marketplaces. But it has lately had a lower profile, dating to a temporary mid-2007 mandate to focus on Gannett newspaper and broadcast properties. That mandate ended in mid-2008, and the company has since …continue reading »

Categories: Newspapers, Social Media, Technology, Verticals, Yellow Pages

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Jan 5
2011

Talkin’ ‘Tags’ with Yext CEO Howard Lerman

Yext’s Tags initiative is a big one, going up against Google Places with a broad (and “open”) network of 20 participating Internet Yellow Pages and online directory sites, including AOL’s Mapquest and Patch, Citysearch, Superpages, Yahoo! and Yellowbook. Yext CEO Howard Lerman describes Tags as “full-time, real listing information” that will eventually go beyond simply …continue reading »

Categories: Google, Local Search, Sales Channels, Yellow Pages

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Sep 17
2010

DMS ’10: Google Vows to Fix the Communications Breakdown

When it comes to selling ads with Google, there are generally two camps: the first is the “paranoid” camp that believes Google pushes aside partners when convenient or more profitable. A much larger camp believes that Google is genuinely focused on efficiently and cost-effectively driving traffic to advertisers, and providing better results for users. But …continue reading »

Categories: Google, Sales Channels, Yellow Pages

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Sep 14
2010

DMS ’10: Yext CEO Howard Lerman’s Top 10 Predictions

Yext CEO Howard Lerman, in the first of several keynotes at DMS 2010 in Dallas, says that “dozens of winners” will emerge in the local marketplace. Noting how fast technology has swarmed around local marketing, “it is basically the Jetsons we are looking at right now.” Lerman used the keynote to throw out ten predictions. …continue reading »

Categories: Conferences, Yellow Pages

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