Peter Krasilovsky's

Local Onliner

Jul 8
2010

Perry Evans on Closely: ‘The Social Graph’ is Overtaking E-Mail Marketing

Small businesses are gaining the ability to interact with customers anytime, as email marketing gives way to “the social graph,” says local marketing pioneer Perry Evans, who is introducing Closely Inc., a new firm dedicated to helping SMBs leverage the new opportunities in online and mobile marketing. Like everyone else, Evans says he has watched …continue reading »

Categories: Deals, Shopping/Transactions, Yellow Pages

Tags: , , ,

  • 0
  • 3
Jul 7
2010

Local.com Refocuses on Site Redesign, SMB Accounts, Value Add Services

During the past 16 months, Local.com has shifted away from an almost exclusive focus on monetizing “local.com” traffic towards a more complex, three business approach. These include building up its network syndication and distribution business and increasingly, small business advertising and services. The 97 person, publicly-traded company’s Owned and Operated Site business — largely comprised …continue reading »

Categories: Local Search, Sales Channels, Yellow Pages

Tags: ,

  • 1
  • 3
Jun 15
2010

ReachLocal’s ‘Bizzy’ Launches in 3 Markets

ReachLocal has continued its efforts to add sticky usage for small businesses and diversify beyond reselling Google with the launch of “Bizzy” in New York, San Francisco and Dallas. Bizzy itself, which has a 21 person team, was launched by ReachLocal in early 2009 and is headquartered in Mountain View, CA. It is being held …continue reading »

Categories: Sales Channels, Yellow Pages

Tags: , , ,

  • 0
  • 0
Apr 8
2010

HelloMetro Fleshes Out in 40 Markets

HelloMetro, the local news and city guide company based in Louisville,KY, said that it now has unique hyperlocal content for 40 markets, and national coverage. The company has “Hello(cityname)” URLs covering the country, and relies on a core team of 25 journalists – or 15 full time equivalents –to pump out the content. The writers …continue reading »

Categories: HyperLocal, Local Search, Yellow Pages

Tags: , ,

  • 2
  • 0
Mar 30
2010

Pages Jaunes Buys 123People

Pages Jaunes Group, the French-based Yellow Pages company, has acquired 123people, a white pages search site that gets 40 million unique visitors per month. The Austria-based site has custom databases for 11 countries: Germany, Austria, Switzerland, France, Italy, Spain, United Kingdom, Netherlands, Sweden, USA and Canada 123People, was launched in Winter 2008 by i5invest, an …continue reading »

Categories: Social Media, Yellow Pages

Tags: ,

  • 0
  • 0
Mar 29
2010

The Berry Co. Picks Yodle for Websites, SEO/SEM

The Berry Company, the SMB sales giant with 260,000 SMB clients, has partnered with Yodle for Web site creation and search engine marketing and optimization. The deal gives Yodle access to Berry’s 42 state reach and 885 print publications. Yodle, which is in something of a horse race with SMB resellers such as ReachLocal, WebVisible, …continue reading »

Categories: Google, Sales Channels, Yellow Pages

Tags: , , , ,

  • 1
  • 0
Mar 22
2010

MojoPages Adds ‘MojoAwards’ Game

MojoPages started as a Yelp-like directory of local businesses. For the past year and a half, the San Diego-based company has focused on building a distribution network of 1,400 sites, mostly consisting of radio, TV and newspaper sites. Its revenue has come from search-related advertising. The directory business, which competes against the likes of Local.com, …continue reading »

Categories: Local Search, Social Media, Yellow Pages

Tags: , ,

  • 0
  • 0