About

Thank you for coming to Local Onliner, the online home for my blog and consulting practice.

Local Onliner is about digital transition, with a special focus on “Local,” “SMBs,” and the ecosystem serving these markets. I help companies develop services and position themselves for partnerships and investment. My specialties include platform development, marketplaces, content marketing, hyperlocal networks, verticals, loyalty, promotions and payment services.

My career began after a lot of writing about music and radio with Billboard Magazine; work in retail (Bloomingdale’s, Discomat, Tower Records), and the completion of an M.A. in Communications Management from USC’s Annenberg School of Communications.

I started in 1986 as Director of Research at The Cable Television Information Center, a non-profit spin-off from The Urban Institute. From 1988-1990, I switched over to track the evolution of new telecom services, post-AT&T breakup, as an editor at Pearson’s Telecom Publishing Group. From 1990 to 1998, I worked as a “junior partner” with ace analyst Gary Arlen, a period in which I was also affiliated with Find/SVP, Link Resources, Coopers & Lybrand and Issue Dynamics; wrote for American Demographics; and regularly appeared an analyst on PBS’ Nightly Business Report.

In 1998, I took advantage of an opportunity to join The Kelsey Group (later BIA/Kelsey), the leading local media analyst firm, where I served as Chief Analyst and Vice President. I worked there during two periods: 1998-2001 and 2006-2015. Together, we developed The Local Online Commerce research program and conference series. Anticipating the rise of local targeted media and services, “LOC” shot up like a rocket. We went from O to 800 people at our events, and from 0 clients to 69– good timing!

In between my two stints with Kelsey/BIA/Kelsey, I helped develop Borrell Associates Inc. One of our big efforts was a Disruptive Technology project for leading newspaper publishers with Harvard Business School professor Clark Gilbert.

Outside of consulting, I have also done nonprofit analysis for The U.S. Department of Commerce (NTIA), The John & Mary Markle Foundation, The Benton Foundation and The Sloan Foundation.

I live in Ashland, Oregon with my wife Sharon and fly out of Medford International Airport. I have also lived in Carlsbad, CA and Washington DC. But I still consider myself a New Yorker — I grew up in Chappaqua. You can learn more about the personal side of me on Facebook. Please feel free to write to me here: peter at localonliner.com.

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