About

Thank you for coming to Local Onliner, the online home for my blog and consulting practice.

Local Onliner is about digital transition, with a special focus on “Local,” “SMBs” and “B2SMB” (companies engaging SMBs.) My specialties include platform development, marketplaces, content marketing, verticals, loyalty, promotions and payment services.

My career began in 1986, after I completed an M.A. in Communications Management from the Annenberg School of Communications at The University of Southern California. I started as Director of Research at The Cable Television Information Center, a spinoff from The Urban Institute.

I switched over to track the evolution of new telecom services, post-AT&T breakup, as an editor at The Telecom Publishing Group from 1988 to 1990. From 1990 to 1998, I was Vice President for Arlen Communications Inc., a period in which I was also affiliated with Find/SVP, Link Resources and Coopers & Lybrand.

In 1998, I joined The Kelsey Group to launch the Local Online Commerce program. I served as Chief Analyst and Vice President at BIA/Kelsey from 2006 to 2015. I have also done nonprofit analysis for The U.S. Department of Commerce (NTIA), The John & Mary Markle Foundation, The Benton Foundation and the Sloan Foundation.

I live in Ashland, Oregon with my wife Sharon and fly out of Medford International Airport. I have also lived in Carlsbad, CA and Washington DC. But I still consider myself a New Yorker — I grew up in Chappaqua. You can learn more about the personal side of me on Facebook. Please feel free to write to me here: peter at localonliner.com.

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