About

Thank you for coming to Local Onliner, the online home for my blog and consulting practice.

Local Onliner is about digital transition, with a special focus on “Local,” “SMBs” and “B2SMB” (companies engaging SMBs.) I help companies develop services and position themselves for partnerships and investment. My specialties include platform development, marketplaces, content marketing, verticals, loyalty, promotions and payment services.

My career began in 1986, after I completed an M.A. in Communications Management from the Annenberg School of Communications at The University of Southern California. I started as Director of Research at The Cable Television Information Center, a spinoff from The Urban Institute.

I switched over to track the evolution of new telecom services, post-AT&T breakup, as an editor at The Telecom Publishing Group from 1988 to 1990. From 1990 to 1998, I was Vice President for Arlen Communications Inc., a period in which I was also affiliated with Find/SVP, Link Resources and Coopers & Lybrand.

In 1998, I joined The Kelsey Group to launch the Local Online Commerce program. I served as Chief Analyst and Vice President at BIA/Kelsey from 2006 to 2015. I have also done nonprofit analysis for The U.S. Department of Commerce (NTIA), The John & Mary Markle Foundation, The Benton Foundation and The Sloan Foundation.

I live in Ashland, Oregon with my wife Sharon and fly out of Medford International Airport. I have also lived in Carlsbad, CA and Washington DC. But I still consider myself a New Yorker — I grew up in Chappaqua. You can learn more about the personal side of me on Facebook. Please feel free to write to me here: peter at localonliner.com.

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