About

Thank you for coming to Local Onliner, which is the online home for my blog and consulting practice.

Local Onliner is mostly about digital transition, with a special focus on “Local.” Areas of specialties include social media, hyperlocal content, marketplaces, geo-targeting, verticals, loyalty, promotions and payment services.

My career began in 1986, after I completed an M.A. in Communications Management from the Annenberg School of Communications at The University of Southern California. I started as Director of Research at The Cable Television Information Center, a spinoff from The Urban Institute.

I switched over to the new breed of telecom services, post AT&T breakout, as an editor at The Telecom Publishing Group from 1988 to 1990. From 1990 to 1998, I was Vice President for Arlen Communications Inc., a period in which I was also affiliated with Find/SVP, Link Resources and Coopers & Lybrand. In 1998, I joined The Kelsey Group to launch the Local Online Commerce program. I served as Chief Analyst and Vice President at BIA/Kelsey from 2006 to 2015. I have also done nonprofit analysis for The U.S. Department of Commerce (NTIA), The John & Mary Markle Foundation, The Benton Foundation and the Sloan Foundation.

I live in Ashland, Oregon with my wife Sharon. I have also lived in Carlsbad, CA and Washington DC. But I still consider myself a New Yorker — I grew up in Chappaqua. You can learn more about the personal side of me on Facebook. Please feel free to write to me here: peter at localonliner.com.

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