Thank you for coming to my personal site. I am a Vice President at BIA/Kelsey, where I run the Marketplaces program. I also run the company’s conference division.
I’ve been tracking the transition of media and commerce to the Internet since the mid-1980s, when I received a Masters in Communications Management — a new field — at The Annenberg School of Communications at USC.
Along the way, I have helped many of the most innovative media companies, non-profits, ISPs and Telecom Companies, retailers and governmental entities and trade associations.
I have partnered with a number of research firms, including Arlen Communications, Borrell Associates, Find/SVP and Link Resources (IDC). My longtime association with BIA/Kelsey (“The Kelsey Group”), a leader in directional advertising research and strategy, began in 1997, when I started focusing more on local online commerce. As program director for The Marketplaces program, I am focused on best practices across niches and verticals.
Before I began my post graduate career, I did a lot of neat things. Just for fun, they include:
• Newspaper Delivery Boy, Gannett’s Reporter Dispatch
• Gopher, Electric Lady Studios (yes, Jimi Hendrix’s place)
• Sweepstakes Envelope Opener, Reader’s Digest
• Intern, ABC Radio Networks
• Free-lance Reporter, Billboard Magazine
• Record Store Sales, DiscoMat, Crazy Eddie’s and Tower Sunset
• Guy Friday, Metropolis Magazine
• Christmas “Executive,” Bloomingdale’s
• Copywriter, J. Walter Thomas Recruitment Advertising
You can learn more about the personal side of me on Facebook. Please feel free to write to me at peterkrasilovsky at gmail.com.
Me with Andrew Mason