Thank you for coming to Local Onliner, which I have made the home for my blog and consulting practice.
Local Onliner is mostly about digital channels used to target local consumers. “Local” has been a focus for me since 1995-96, when we saw in our consumer surveys that people were eager for better local information and couldn’t get it — online or off. It coincided with the investment of hundreds of millions of dollars in local from the likes of Yellow Pages, newspapers, Microsoft, Yahoo, Citysearch and other key players.
Since then, “local” has gone in many directions — all at once. Some of these include search, marketplaces, geotargeting, vertical media and loyalty and promotion services.
My career began in 1986, after I completed an M.A. in Communications Management from the Annenberg School of Communications at The University of Southern California. I started as Director of Research at The Cable Television Information Center, a spinoff from The Urban Institute. I switched over to the new breed of telecom services, post AT&T breakout, as an editor at The Telecom Publishing Group from 1988 to 1990. From 1990 to 1998, I was Vice President for Arlen Communications Inc., a period in which I was also affiliated with Find/SVP, Link Resources and Coopers & Lybrand. In 1998, I joined The Kelsey Group, a predecessor of BIA/Kelsey, to launch the Local Online Commerce program. I served as Chief Analyst and Vice President at BIA/Kelsey from 2006 to 2015. I have also done nonprofit analysis for The U.S. Department of Commerce (NTIA), The John & Mary Markle Foundation, The Benton Foundation and the Sloan Foundation.
I live in Ashland, Oregon with my wife Sharon. I have also lived in Carlsbad, CA and Washington DC. But I still consider myself a New Yorker — I grew up in Chappaqua. You can learn more about the personal side of me on Facebook. Please feel free to write to me here: peterkrasilovsky at gmail.com.