I’ve been tracking the transition of media and commerce to the Internet since the mid-1980s, when I received a Masters in Communications — a new field — at The Annenberg School of Communications at USC.

Along the way, I have worked with many media companies (NBC, The NFL, Hearst, Discovery), non-profits (The E-Voter Institute, The Markle Foundation, The Benton Foundation), ISPs and Telecom Companies (America Online, Prodigy, AT&T, Verizon), retailers (Circuit City, USPS) and governmental entities and trade associations (The U.S. Department of Commerce, The Newspaper Association of America and The Yellow Pages Association).

For the past 13 years, I have specialized in local media and commerce, and have partnered with a number of research firms, including Arlen Communications, Borrell Associates, Find/SVP and Link Resources (IDC). My current work is with The Kelsey Group, a longtime leader in directional advertising. As program director for The Marketplaces program, I am focused on best practices across niches and verticals. It is fascinating, breakthrough research.

Currently, I am very absorbed by the Kelsey work. I am not accepting independent projects, but encourage you to sign up for our various programs. My account person is Steve Vasil. Please contact him at Svasil at kelseygroup.com. You can find more information about me here — but it isn’t kept up to date. You can also write to me at Peter at Krasilovsky.net.