Thank you for coming to my personal site. During my 29-year career, I have done pioneering research and strategic consulting in hyperlocal content, vertical media, loyalty and promotion services, broadband services, city guides, public access television and telecom/cable TV regulation.
I regularly speak about digital trends, and publish regularly as The Local Onliner, a blog I have been writing since 2006. I have also developed and written some great newsletters, including Interactive Consumers, a research driven newsletter based on Find/SVP’s American Information User Survey; and Enhanced Services Outlook, a major telecom industry resource developed following the breakup of AT&T. Books that I have contributed to include “Crossing the River” (2005) a collection of digital strategies for political campaigns from the E-Voter Institute; and “Marketing Power” (1999) a collection of articles that were published in American Demographics.
In 1986, I began my post graduate career as Director of Research at The Cable Television Information Center, a spinoff from The Urban Institute. From 1990 to 1998, I was Vice President for Arlen Communications, a period in which I was also affiliated with Find/SVP, Link Resources and Coopers & Lybrand. In 1998, I joined The Kelsey Group, a predecessor of BIA/Kelsey, to launch the Local Online Commerce program. I served as Chief Analyst and Vice President at BIA/Kelsey from 2006 to 2015, and am current an advisor to the firm. I have also done nonprofit analysis for The U.S. Department of Commerce (NTIA), The John & Mary Markle Foundation, The Benton Foundation and the Sloan Foundation.
I have an M.A. in Communications Management from The Annenberg School of Communications at the University of Southern California. My B.A. is in liberal arts from Sarah Lawrence College in Bronxville, New York.
Before I began my post-graduate career, I did a lot of neat things. Just for fun, they include:
• Newspaper Delivery Boy, Reporter Dispatch (Gannett)
• Gopher, Electric Lady Studios (yes, Jimi Hendrix’s place)
• Usher, The Hollywood Bowl
• Intern, ABC Radio Networks
• Free-lance Reporter, Billboard Magazine
• Record Store Clerk, DiscoMat, Crazy Eddie’s and Tower Records on Sunset Blvd.
• Guy Friday, Metropolis Magazine
• Christmas “Executive,” Bloomingdale’s
• Copywriter, J. Walter Thompson Recruitment Advertising
I live in Ashland, Oregon with my wife Sharon. I have also lived in Carlsbad, CA and Washington DC. But I still consider myself a New Yorker — I grew up in Chappaqua. You can learn more about the personal side of me on Facebook. Please feel free to write to me here: peterkrasilovsky at gmail.com.