Thank you for coming to my personal site. During my 29-year career, I have done pioneering research and strategic consulting in hyperlocal content, vertical media, broadband services, city guides, public access television and telecom and cable TV regulation. My current focus in on the evolution of loyalty and promotion services.
I have been highly visible in my work, regularly speaking about digital trends at key conferences. I talk a lot to the media, and I also publish regularly on The Local Onliner blog, which I have been writing since 2006. I have also founded or written several trendsetting newsletters, including Interactive Consumers, a research driven newsletter based on Find/SVP’s American Information User Survey; and Enhanced Services Outlook, a major telecom industry resource developed following the breakup of AT&T. Books that I have contributed to include “Crossing the River” (2005) a collection of digital strategies for political campaigns from the E-Voter Institute; and “Marketing Power” (1999) a collection of articles that were published by myself and others in American Demographics.
In 1986, I began my post graduate career as Director of Research at The Cable Television Information Center, which was a spinoff from The Urban Institute. From 1990 to 1998, I was Vice President for Arlen Communications, where I was associated with Find/SVP, Link Resources and Coopers & Lybrand. In 1998, I joined The Kelsey Group, a predecessor of BIA/Kelsey, to launch the Local Online Commerce program. I currently work as Chief Analyst and Vice President at BIA/Kelsey. I have also done nonprofit analysis for The U.S. Department of Commerce (NTIA), The John and Mary Markle Foundation, The Benton Foundation and the Sloan Foundation.
I have an M.A. in communications management from The Annenberg School of Communications at the University of Southern California. My B.A. is in liberal arts from Sarah Lawrence College in Bronxville, New York.
Before I began my post graduate career, I did a lot of neat things. Just for fun, they include:
• Newspaper Delivery Boy, Reporter Dispatch (Gannett)
• Gopher, Electric Lady Studios (yes, Jimi Hendrix’s place)
• Usher, The Hollywood Bowl
• Intern, ABC Radio Networks
• Free-lance Reporter, Billboard Magazine
• Record Store Clerk, DiscoMat, Crazy Eddie’s and Tower Records on Sunset Blvd.
• Guy Friday, Metropolis Magazine
• Christmas “Executive,” Bloomingdale’s
• Copywriter, J. Walter Thompson Recruitment Advertising
I live in Ashland, Ore. with my wife Sharon. I have also lived in Carlsbad, CA and Washington DC. But I still consider myself a New Yorker — I grew up in Chappaqua. You can learn more about the personal side of me on Facebook. Please feel free to write to me here: peterkrasilovsky at gmail.com.