How Amazon Will Use Whole Foods as a Local Retail Anchor and Lifestyle Platform

Whole Foods has been rescued by its $13.7 Billion sale to Amazon, which should not only be able to leverage WF’s 431 stores with upscale shoppers, but amplify it with personalization, promotions, Prime Now delivery, and a broader selection of high margin lifestyle goods (which account for a high percentage of Whole Foods’ profit). Whole […]

LocalOnliner Insights: Wanderful Media’s Sale to OwnLocal

OwnLocal’s acquisition today of Wanderful Media marks the end of an era, as Wanderful Media’s newspaper and TV owners basically stepped away from efforts – as a combined, industry group — to control the next generation of value added local merchant advertising, deals and coupons. OwnLocal, which is independently owned, will leverage hundreds of Wanderful […]

Google Attribution and Its Impact on O2O ‘Close the Loop’

The idea for Online to Offline (O2O) is twofold. First, to understand how advertising impacts sales and provide advertising attribution. Secondly, it is to “close the loop” on a sale, getting customers to register credit cards; sign up for a club or e-wallet; and/or submit reviews. Customers can be incented to give up their personal […]

New Event: ‘The B2SMB Summit’ Focuses on Scaling SMB Sales Solutions

For all those that say that selling and engaging SMBs is critical but has to “scale”…here’s an exciting and unique new event on Business-to-SMB sales solutions. Powered by our friends at BizHive and sponsored by Business.com, The B2SMB Summit (Business to SMB) takes place Oct. 3-4 in Chicago at 1871 Accelerator (Precon) and Revel Fulton. […]

Borrell: Local Media Share of Local Digital Advertising is Down to 18%

The steady growth of local digital advertising has largely been driven by Facebook and Google, which account for 77 percent of all local digital revenue, per new research from Borrell Associates. Borrell notes that other national pureplays also play an out-sized role in local digital sales, including companies like Bing, Twitter, AutoTrader, HomeAdvisor and LinkedIn. […]