Ask Local is a big component of IAC’s relaunch of Ask, and it should be, given the tons of quality local reviews, ratings, listings and other content that IAC’s CitySearch has to provide. Theoretically, it gives Ask a leg up over the other portals – and IAC Head Barry Diller has said as much.
But a question I’d put to the butler is why IAC doesn’t formally put CitySearch under the Ask umbrella. CitySearch, after all, has pretty good traffic from Google, MSN and other affiliates, reaching 14 million unique viewers, according to ComScore. But it isn’t much of a brand, and it is unlikely to spend money to become one.
Probably, CitySearch could benefit from the massive amount of promotion that Ask is about to receive. After all, wasn’t it good when AOL retired Digital City to focus on AOL Local? Wasn’t it good that Yahoo decided to put everything under Yahoo Local instead of building Yahoo Yellow Pages, Yahoo Local Search etc.?